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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

The German UWG generally deems the following ways of marketing to be justifiable: Email marketing to existing customers if the email address was obtained within a business relationship and if the customer has been properly informed under Article 13 GDPR. Note: The above article is for informational purposes only.

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Enter, sentiment analysis.

Analysis 130
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Using SEO to Compete with Lead Generation Sites

Contently

Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. Make sure to place the contact form above the fold. Target lower-competition, higher-volume keywords.

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Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

But a fundamental change in consumer attitudes could make their brands so toxic that no amount of investment would save them once consumers recognize there are viable, privacy-safe alternatives. That’s still a long shot, if only because the incumbent firms have huge revenues that give them the resources to fight back.

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Enter, sentiment analysis.

Analysis 176
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The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

At a minimum, your social media policy needs to include information about sharing confidential company information, derogatory content, or posts that imply illegal activities. For example, inform employees that they shouldn’t answer any customer complaints or questions that are directed to the company.