300M Articles Analyzed: 18 Examples Of Awesome B2B Content Marketing
BuzzSumo
APRIL 24, 2022
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BuzzSumo
APRIL 24, 2022
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Marketing Insider Group
APRIL 17, 2023
Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?
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Marketing Insider Group
OCTOBER 18, 2023
Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. You’ll attract better clients with journalistic content.
Marketing Insider Group
NOVEMBER 30, 2021
Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.
Webbiquity
APRIL 11, 2023
Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive.
Marketing Insider Group
JANUARY 29, 2024
At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. But it is an incredibly useful tool that can simplify our lives in the content creation arena. They’re the pillars of any solid content marketing strategy.
Webbiquity
APRIL 5, 2022
The cause of this plague is a combination of 1) dodgy guest-posting or link-building services that employ people who have no business writing, with 2) lazy website owners who’ll happily post “free” content without bothering to proofread it. When your content contains statements of painfully obvious facts, it’s not.
Marketing Insider Group
SEPTEMBER 20, 2023
AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article.
Marketing Insider Group
MAY 1, 2023
The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data.
Optinmonster
APRIL 26, 2024
Do you want to learn how to use Google search operators to improve your content marketing research? As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. What Are Google Search Operators? I’ve listed those first.
Marketing Insider Group
MAY 3, 2023
It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.
Contently
JANUARY 26, 2023
Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.
Sprout Social
JANUARY 24, 2024
In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. Table of contents: What are LinkedIn hashtags?
Contently
MARCH 22, 2022
First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. And you make your article longer.
The Lead Agency
APRIL 2, 2024
How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised.
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. A person who looks it up is in the market to spend money.
Martech
JANUARY 19, 2024
The point of view the professor expressed seemed similar to the current state of AI content generators. We are at the beginning of what will be a long road of generative AI tools producing content. The article was based on research our firm conducted on the best in class social media practices of over 40 companies.
Contently
JANUARY 17, 2023
Few content teams have someone with such a keen eye for facts. And honestly, the kinds of content businesses publish rarely require the rigor expected by publishers of long-form investigative journalism. All content teams do, however, need everyone to buy into and use the following practices.
Martech
APRIL 4, 2023
Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. Here’s how to develop the best recommendation strategy for your site, content and audience. What is content recommendation? Popular articles in a specific category.
Martech
JANUARY 2, 2024
They are accused of using millions of articles, without permission, to train ChatGPT to provide information to readers. Marketers face the prospect of needing to invest in generative AI to improve workflows, especially the content-creation workflows heavily reliant on large language models like ChatGPT. Why we care.
RebelMouse
OCTOBER 5, 2023
Artificial intelligence (AI) has revolutionized content creation by helping individuals and businesses meet readers' demands to create high-quality and related content recommendations. Related content is information relevant to specific topics or user interests.
Animalz blog
MAY 2, 2023
Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.
Scoop.it
MARCH 14, 2024
A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need.
Sprout Social
MARCH 28, 2024
But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.
Contently
MARCH 25, 2021
Jennifer Warnick, the lead writer of Microsoft Story Labs at the time, put the article together. To this day, it’s arguably one of the best pieces of content marketing ever created. “88 SEMrush uses its own features to analyze its content on a regular basis. The article was a huge success,” Campillo said.
Contently
FEBRUARY 14, 2023
With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent?
Trade Press Services
MARCH 4, 2024
Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.
Optinmonster
FEBRUARY 21, 2024
Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.
Martech
NOVEMBER 15, 2023
AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention. Some examples of thought leadership might include: Trend-forecasting articles.
Tiecas
APRIL 14, 2024
Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing?
Sprout Social
SEPTEMBER 26, 2023
The emergence of artificial intelligence ( AI) in marketing is no exception. In this article, we shed light on why time is of the essence for establishing a well-defined internal AI usage framework and the important elements leaders should factor into it. For example, Zoom uses OpenAI to help power its AI capabilities,” he adds.
Top Rank Marketing
NOVEMBER 1, 2023
What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.
Animalz blog
NOVEMBER 28, 2023
Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.”
Content Standard
APRIL 16, 2024
This article explores how AI can streamline the process without sacrificing quality or strategy. With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel.
Hinge Marketing
JANUARY 5, 2023
The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. .
Martech
APRIL 18, 2024
I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.
Sprout Social
DECEMBER 6, 2023
You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.
Martech
APRIL 8, 2024
See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Here are a few examples: 1.
Salesforce Marketing Cloud
JANUARY 29, 2024
Table of contents What is an email list? Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Most marketers use email lists, so you need to have a good one to compete. Why is building an email list important? What are some common email list mistakes?
Sprout Social
MAY 8, 2023
Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. Keep reading for more tips from Kelley Gordon, an expert in copyright and intellectual property law, and examples that will help you create a proactive social media policy.
Optinmonster
DECEMBER 21, 2023
If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.
Optinmonster
OCTOBER 31, 2023
Are you looking for headline examples? In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Amidst this sea of information, the headline guides readers to the content that matters most.
Martech
MARCH 4, 2024
Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.
Buffer
JANUARY 4, 2023
Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.
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