Marketing Insider Group

APRIL 2, 2024

Technical SEO might not have the glamor of flashy ads or the immediate appeal of viral content, but it’s the unsung hero making sure your website is discoverable, accessible, and primed for success. It’s like giving your visitors a shortcut to your content , reducing load times significantly. Remember, every second counts.

SEO 161

SEO Eye-Tracking Lead Ranking Lead Scoring 161

DivvyHQ

MARCH 9, 2023

It's no secret that creating relevant content is key to a successful marketing strategy. Our latest article breaks down the process into 8 easy-to-follow steps. But with so many moving parts (and so much competition), it can be tough to know where to start. Let's go!

Relevance 64

Relevance Tips Content Marketing Strategy 64

Act-On

SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. Make sense? Not necessarily.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Salesforce Marketing Cloud

JUNE 5, 2023

It’s no secret that marketers are under immense pressure to do it all: tailor campaigns to customer demand, build strong data-driven strategies, and think of outside-the-box ideas – fast. That’s why generative AI for marketing is so powerful. What can generative AI do for you? This technology is moving fast.

Work Management 98

Work Management Generation Marketing Management Planning 98

Webbiquity

FEBRUARY 4, 2020

But it’s a well known secret in the industry that risk assessments are hardly ever read by leadership. LW: Security is a trust industry, so we doubted that digital marketing or blog content would be effective in creating initial traction. The Founders Interview Series #8: John Sundberg, Kinetic Data. The Takeaways.

Budget Programs 295

Budget Programs Validation Work Management Allocation 295

KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. As in, “Marketing Manager, CFO Strategies.” Do start posting your own content.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. If it’s high, it means your audience finds value in your content.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. But how do you figure out what your consumers want or need?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Pretty sure Gaston isn’t the target audience here. Want to connect with Gen Z?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. The good news?

Buy 118

Buy Video Marketing Template Bandwidth 118

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Hubspot

DECEMBER 1, 2020

How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It's no secret the SaaS market is highly saturated – some would even say polluted.

Top of Funnel 98

Top of Funnel Thought Leadership Tips Lead Scoring 98

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. What is word-of-mouth marketing?

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Strategic-IC

DECEMBER 15, 2021

Account-based Marketing has been grabbing lots of headlines this year. This is not surprising as B2B Marketers have embraced ABM in their droves to engage, win, and grow their most important accounts. As you know, we have written a lot about Account-based Marketing this year. 10) 8 reasons why ABM is not just good B2B Marketing.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Otherwise, you’ll fall into the trap of aimlessly publishing content. Defining your target audience sounds simple, but can be a challenge for marketers. How to create a content marketing strategy. Post the right content.

Social Media 126

Social Media Media Viral Marketing Demographics 126

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Engagio

APRIL 12, 2024

” – Philip Kotler, American marketing author, consultant, and professor emeritus. Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. ” The secret: building deep, long-term relationships. So how do you retain customers?

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Sharpspring

DECEMBER 1, 2021

It’s no secret that small businesses face a plethora of challenges. And the marketing challenges for small businesses are substantial. You’ve clearly proven you’re up for the test, so let’s dive into some marketing challenges you’re likely facing — and how to minimize them. Lack of Marketing Budget.

Small Business Marketing 89

Small Business Marketing Planning Business Marketing Automation Services 89

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. What Benefits Can You Get from Email Marketing as a Financial Advisor? In 2014, email marketing was 40 times more effective than Twitter and Facebook combined.

Work Management 204

Work Management Marketing Management Email Marketing Service 204

Animalz blog

FEBRUARY 13, 2023

Content marketing never ends. As long as your company wants to grow revenue, earn market share, and build relationships, there will always be posts to write, launches to prepare for, ebooks to edit, pages to audit… It can start to feel like you’re on a treadmill. At Animalz, we typically deliver articles on a monthly basis.

Terms and Conditions 96

Terms and Conditions Paid Search Agency Training Work Management 96

Biznology

OCTOBER 9, 2017

This switches capitalism from Adam Smith’s “invisible hand of the marketplace” to “people-first visible markets” that consumers will guide through their digital boundaries. This will not change: government intelligence agencies find vulnerabilities and keep them secret so they can access everyone. But this is a competitive free market.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 87% of marketers say that video has a director and positive impact on sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Marketing Insider Group

JULY 23, 2014

And the article continues to be one of my most popular articles of all time! And while I still believe Slideshare is one of the greatest opportunities , it looks like it might not be a huge secret any longer. 8 Places You’re Guaranteed to Find Great Content to Tweet from HubSpot. Content Marketing'

Best Practices 100

Best Practices Storytelling Internet Marketing Mobile Marketing 100

Webbiquity

APRIL 6, 2021

Of course, when the global pandemic hit, Kipsu’s market was decimated. And it certainly helps when you get a little bit of print in a large publication; we were featured in a StarTribune article in January. Are you doing anything in content marketing? I got furloughed on the first Friday in April.

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

SmartBug Media

SEPTEMBER 16, 2022

This INBOUND 22 recap article focuses on takeaways about emotions. Emotions affect our work as marketers: we can use them to compel buyers, inspire audiences, enrich communities, and energize people through empowerment. This article highlights key takeaways from the top sessions about social media and its future trends.

Product 52

Product Work Management Marketing Proposals Marketing Management 52

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Back to top ) Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read Benefits of a playbook A playbook provides a structured approach to achieving sales goals. These should be based on market research and existing customer data.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Sprout Social

NOVEMBER 16, 2020

Planning and scheduling your content in advance also frees you up to create more timely posts on the fly. Online Experiences are now a focal point of Airbnb’s social content strategy, and could remain a staple of the company’s service offering well after in-person Experiences open back up. Their content is driven by data.

Work Management 126

Work Management Marketing Management Advertising Agencies Paid Search Agency 126

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. 8 ways to use TikTok for business.

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Strategic-IC

MAY 30, 2023

How do you get Account-based Marketing right? And for one of our latest podcast guests, the secret to getting ABM right is something she has undoubtedly mastered over the years. The same process applies to Account-based Marketing. It’s the silver service of the marketing world, and it certainly promises high-end results!

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

Circle Studio

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

ANNUITAS

FEBRUARY 23, 2021

A key component to success is demand marketing programs that repeatably contribute real, measurable pipeline lift. But far too many demand marketing programs are stuck a tactical, activity-based status quo. Because of this legacy, the rest of the organization often thinks of marketing as a cost-center and a tenuous relationship exists.

Demand 130

Demand Work Management Budget Programs Planning 130

Optinmonster

OCTOBER 30, 2020

Marketo is marketing automation software for high-growth businesses and large enterprises. A Marketo popup is a lead capture form that sits on top of your website content. But no matter if you’re marketing to individuals or other companies, you need to nurture relationships. Why Create a Custom Marketo Popup.

Marketo 81

Marketo Marketing Automation Services Display Trigger Marketing 81

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

ClearVoice

APRIL 27, 2020

It’s no secret that marketers are extremely busy. Most marketers are often forced to juggle and balance multiple projects and tasks at once. Many even wear multiple “hats,” such as marketing project manager, content creator, and data analyst. Most marketers use Google Chrome as their preferred browser.

Google 64

Google Product Press Best Practices 64