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How B2B Marketers Are Responding to Tough Market Conditions

Top Rank Marketing

A Challenging Time for B2B Marketers While warnings of an economic downturn haven’t been realized to the fullest degree , it’s clear that external conditions are having an impact on B2B activity, especially in the volatile tech space. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment.

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. A sales contract is a legally binding agreement between a buyer and seller that outlines the mutually agreed upon terms of a transaction. Sales contracts are vital to completing any business transaction.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Further, organizations must maintain documentation that lists: The personal information it collects and processes. The location of that information.

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Beyond the Basics: Next-Level Tips for Writing Inbound Blog Articles

SmartBug Media

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. Many plagiarism incidents have occurred because the writer pasted info from another source for reference and then, either intentionally or accidentally, didn’t delete it from the document. Write to Your Brand.

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How to turn your ideal customer’s pain points into entry points

Martech

Here are some MarTech articles to help you with the process: How to develop a winning B2B ideal customer profile How to make your ‘ideal customer profile’ more ideal Step 2: Articulate triggers Bring the whole group together and ask each individual to write down exactly seven triggers and why these cause pain to the customer.

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How to craft an effective AI use policy for marketing

Sprout Social

In this article, we shed light on why time is of the essence for establishing a well-defined internal AI usage framework and the important elements leaders should factor into it. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. What is the foundational layer?”

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Write Like a Champion: 4 Performance Frameworks Stolen From Elite Athletes

Animalz blog

They’ve helped me create the optimal conditions for high-level performance whilst making my work enjoyable and sustainable. At Animalz, we typically deliver articles on a monthly basis. But I also like to add some variation by having my own “writing focus” each month, where I pick a skill to work on in all my articles.