Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. means consistent output of content. Consistent output means that you're doing content marketing, and you're doing it right. I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Content for decision-makers.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Use HubSpot Ads Software to make reporting easy. Use updated content to add value to your customers.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

G2M Solutions

SEPTEMBER 12, 2017

The way you design your site, your content and the keywords you chose will all need to change. The following article was published in September 2017 by HubSpot. Human search behaviors have changed, and so have the technologies used to interpret and serve up search results.

Long Tail Marketing 76

Long Tail Marketing SEO Marketing & Strategy Keywords 76

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? How to Identify Underperforming Content. Entertaining. Solutions based. Source: CMI.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

accelerate agency

MAY 9, 2020

Content Tips. Rethink your use of long tail keywords. We all know that long tail keywords are important. They are especially useful for building and directing an effective content marketing strategy. Time was that long tail keywords were also like gold dust for SERP results. Metadata Tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

NOVEMBER 17, 2020

With so much pre-existing content online, you have to offer an above-and-beyond return on your reader’s time investment. Then, once you’ve grabbed attention, it’s important to deliver consistent high-value content so your blog becomes a destination for knowledge building rather than a one-time find. DemandMetric ). WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. This blog post will cover nine SEO-friendly content writing tips to improve rankings. Optimize Content to Obtain Google Featured Snippets. Update Old Content.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). Invest in content, content, content. If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Target long-tail keyword variations. (Source: comScore ). Source: Kelsey Group ). Have location pages.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

OCTOBER 27, 2010

A few years ago we posted an article inspired by the book "Blue Ocean Strategy" by W. These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Connect with HubSpot : Chan Kim and Renee Mauborgne.

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Hubspot

DECEMBER 22, 2020

SEOs will habitually review SERP signals to make sure the content they publish matches with Google's organic search results, and ultimately delivers a high degree of satisfaction with regard to searcher task accomplishment. Is your content helping searchers accomplish the task they need to complete? What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

NOVEMBER 6, 2019

With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. To build your keyword list, don't use long-tail keywords like you might for organic campaigns.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

SmartBug Media

DECEMBER 19, 2022

There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. Those are two great blog ideas and keywords you could target in your content. Additionally, you can then scroll through the organic search results to see what types of articles are being written.

Keywords 96

Keywords Paid Search Agency Google Ads 96

SmartBug Media

APRIL 2, 2020

In this case, after you've pulled your keyword research together, you have a list of keywords that don’t align with the page you have content for, which means you won’t rank for those terms. You need to use the tools that are out there (like Moz, SEMrush, HubSpot) to make sure that people are actively searching for your terms.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Lake One

APRIL 23, 2019

If ‘Content is king’, SEO is most definitely queen. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase Two Assets. Launch the Event.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Outbrain

JUNE 18, 2018

The snippet pulls the most relevant content from the linked page to give users the answer they need without having to navigate away from the Google results page. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. What Is a Featured Snippet?

CTR 50

CTR Features Organization SERP 50

Webbiquity

APRIL 2, 2019

The good news is SEO analysts from across the web regularly gather some pretty revealing statistical data about which key factors help or hinder the performance of an article, page, or post. Content Length. Long-Tail Keywords Perform Best. Long-Tail Keywords Perform Best. Video Content Is Growing.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. How else will they find your content and website? URL if possible.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

OCTOBER 22, 2010

Getting started creating remarkable content can be a challenging concept for folks who have never done it before. Below are five tools that you can use to make your content more user friendly. Tools For Content Creation. Jing – Content is always king when trying to drive traffic to your site.

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Hubspot

JANUARY 13, 2011

Inbound Marketing, specifically using amazingly awesome content to draw in qualified traffic to your website, is the armament that smaller companies can use to take lunch money right from under the noses of bigger companies. Start creating your own content. This secret is starting to leak out. Photo Credit: ~Twon~.

Long Tail Marketing 28

Long Tail Marketing Inbound Marketing Content Internet Marketing 28

Hubspot

NOVEMBER 4, 2016

According to BuzzSumo, articles with an image once every 75-100 words got double the number of social shares as articles with fewer images. More specifically, infographics are shared three times more than other types of content. There’s a reason infographics are such a popular form of content: Viewers love them.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

MAY 20, 2010

The key to Internet Marketing is creating compelling content, which sounds easy enough. In today's post we will cover quick and easy ways to brainstorm new content ideas by reviewing your website analytics. The Extra Long Tail - Say for example your website sells small electrical supplies.

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

MARCH 10, 2016

The more content I create and the further I dig into inbound marketing methodologies, the more I realize how important meta descriptions are, and how a powerful meta description can make or break. Experts at MOZ explain meta descriptions as “HTML attributes that provide concise explanations of the contents of web pages.” via HubSpot.

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

Hubspot

SEPTEMBER 5, 2013

Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. The factors and their relative weights are all a closely-guarded secret, but you’ll be pleased to know that content creators aren’t completely left out in the cold. What Are the Quality Guidelines?

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

JUNE 27, 2011

For River Pools and Spas, this meant it was time to focus on organic content and traffic. By having an ongoing stream of published content, it also increased the probability the company would get found online. 5) Optimized for long-tail keywords. For example, 'vinyl liner pools' was a long-tail term the company targeted.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Hubspot

MARCH 15, 2011

A merchant selling sheet metal roofing hammers could write a blog article on how to use a sheet metal roofing hammer to show up in Google Organic search and submit an optimized data feed to a Google merchant account in order to show up in Google Shopping. Blogging is a good option for creating content on a consistent basis.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Share your blog content with social media followers. Then create content around it.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

FEBRUARY 1, 2011

But because of a few web projects I'm currently working on, it also got me thinking about how effective the pig-bludgeoning attitudes and tactics of the Birds are when it comes to building out effective web content. 5 Things Angry Birds Can Teach You About Online Content. Recruit your content creation team in a similar fashion.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

MAY 3, 2010

Once you've reached you're limit for services, products, case studies, etc, it's time to start getting serious about creating blog content. Since you'll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about long tail keywords ).

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

NOVEMBER 1, 2016

SEO is about building a strong content foundation that earns you more attention as time goes on. It's a long-term investment that has a lower cost with slower rate of return. Its value doesn't reside in only a few specific high performing pages — the collective value starts boosting newer content as well. On-page SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28