Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

G2M Solutions

SEPTEMBER 12, 2017

The following article was published in September 2017 by HubSpot. Optimising blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that.

Long Tail Marketing 76

Long Tail Marketing SEO Marketing & Strategy Keywords 76

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? They can produce data-driven articles, reports or product descriptions based on predefined parameters. But some naysayers say it’s cheating, plagiarizing and killing the creative process.

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

DAGMAR Marketing

APRIL 15, 2022

In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. percent of search terms on Google are long-tail keywords ( Backlinko ). link] (HubSpot). What is SEO? Source: Ahrefs. References. link] (Entrepreneur).

Statistics 94

Statistics SEO POS Lead Scoring 94

accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want. Time was that long tail keywords were also like gold dust for SERP results. Statistics.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . This article offers six of the free top online courses to help you get started. HubSpot: Content Creation Courses . Another facet of good content writing is using keywords.

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

MARCH 19, 2020

Consistently getting thought leadership content published in trusted publications — whether through guest-contributed articles or press mentions — is a fantastic way to build credibility with your audience. You can include short-tail (e.g., "AI") AI") and long-tail (e.g., Then nail down topics for a few cluster pages.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Hubspot

NOVEMBER 17, 2020

The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. People skim articles for tidbits of information rather than read them thoroughly. If you already have a CMS, such as HubSpot , it’s simple to add a blog. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

OCTOBER 27, 2010

A few years ago we posted an article inspired by the book "Blue Ocean Strategy" by W. These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Connect with HubSpot : Chan Kim and Renee Mauborgne.

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). Target long-tail keyword variations. You can perform long-tail keyword research in Google's Keyword Tool , or if you use HubSpot software, use HubSpot’s Keyword & SEO tool to help find variations you might not have thought of before. (Source: comScore ). Guest post.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. To build your keyword list, don't use long-tail keywords like you might for organic campaigns. While I was reading an article, "A Complete List of Every Type of Coffee That Exists", I came across an ad for a Cuisinart Coffeemaker.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Hubspot

DECEMBER 22, 2020

SEO expert, Rand Fishkin, wrote about the ludicrously powerful influence of brand repetition in his 2020 election recap article: "Hear a song over and over, and even if you hate it, your brain will subconsciously hum it. HubSpot pioneered the buyer's journey in B2B before it was a big thing. Google shopping results. Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Or, steal tips from this article. ). Poor post metrics.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

JANUARY 29, 2020

Additionally, you can then scroll through the organic search results to see what types of articles are being written. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. For example, HubSpot CRM allows users to create ads right through the portal. It should be easy to gather what search intent is.

Keywords 96

Keywords Paid Search Agency Google Ads 96

SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Lake One

APRIL 23, 2019

Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. For example, this is useful if you’re publishing an article on your site and it appears in the blog section of your site. Keyword volume is exactly what it sounds like: the number of searches in a month a keyword receives.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SmartBug Media

FEBRUARY 5, 2020

Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. Pinpoint the aspects of searcher intent that top-ranking articles are failing to satisfy.

SEO 87

SEO Tips SERP Content 87

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. A basic featured snippet optimization training might involve identifying top-performing articles that aren’t yet showing featured snippets—but have the potential to do so.

CTR 50

CTR Features Organization SERP 50

Hubspot

DECEMBER 22, 2016

Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. As you build out your blog post, don’t be afraid to link to other articles or blogs.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Hubspot

JUNE 27, 2011

The company prioritized the questions it received most frequently and considered often-used keywords in prominent components of the blog article--like the headline! 5) Optimized for long-tail keywords. For example, 'vinyl liner pools' was a long-tail term the company targeted. Connect with HubSpot :

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Webbiquity

APRIL 2, 2019

The good news is SEO analysts from across the web regularly gather some pretty revealing statistical data about which key factors help or hinder the performance of an article, page, or post. Long-Tail Keywords Perform Best. Long-Tail Keywords Dominate Searches. Image credit: HubSpot. Mobile Friendliness.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

MARCH 15, 2011

A merchant selling sheet metal roofing hammers could write a blog article on how to use a sheet metal roofing hammer to show up in Google Organic search and submit an optimized data feed to a Google merchant account in order to show up in Google Shopping. Connect with HubSpot : Optimize webpages for On-Page SEO and Off-Page SEO.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

MARCH 10, 2016

My friends at HubSpot describe a meta description as “the snippet of information below the link of a search result.”. Stay with me – here’s a screen shot: Basically a meta description is what is ready to help the searcher decide whether or not to click the link to an article or web page. via HubSpot. via HubSpot.

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

Hubspot

MARCH 29, 2013

3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more. Try to identify a long-tail keyword phrase, preferably something educational, that your audience would really benefit from learning. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

OCTOBER 22, 2010

Wonder Wheel – Putting yourself in the ‘searchers’ shoes can be difficult sometimes, so creating solid long tail keywords can be a challenge. This would be ideal when optimizing your website or coming up with long tail keywords to use in your blog articles. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Hubspot

MAY 3, 2010

Since you'll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about long tail keywords ). For example "HubSpot | How to use a Blog." Instead you would want "How to use a Blog | HubSpot."

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

JANUARY 13, 2011

Answer some common questions from you industry with blog posts, and suddenly you’re ranking better for critical long tail keywords , building inbound links , and authority for your site. Connect with HubSpot : For a while, its been a pretty good secret how successful this whole process can be. Free Inbound Marketing Kit.

Long Tail Marketing 28

Long Tail Marketing Inbound Marketing Content Internet Marketing 28

Hubspot

SEPTEMBER 24, 2013

Twitter is a certified gold mine for prospecting, ready for you to shake your pan and let the leads fall out, as noted by Gary Vaynerchuk in his recent LinkedIn article, “ 13 Tweets a Real Estate Agent Should Have Answered, Not Me. ”. Utilizing this tool means moving the most enticing prospects on Twitter bubble right up to the top.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

NOVEMBER 1, 2016

Your SEO strategy will return the most relevant visitors to you if work with long tail keywords (LTKs) that are queries containing the language your ideal students use to search for what they want. The more relevant your long tail keywords are to your personas, the more interested and qualified an audience you'll attract.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28