Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

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Case Study Case Studies Studies Enterprise Management 54

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 101

Peer-to-peer Case Studies Hubspot Interactive Marketing 101

Content4Demand

MARCH 14, 2019

SOC Telemed reached prospects and customers with earned media coverage, bylined articles, speaking opportunities, webinars and a radio media tour. You can access the full presentation here. And to join our marketing rockstar tour as our next success case, contact holly@content4demand.com. Serenading Top Prospects.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Marketing Insider Group

JANUARY 24, 2022

In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Quick Takeaways.

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Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. This step is crucial because it will help you determine the best way to present your information and ensure that your story is engaging and accessible.

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Storytelling Top of Funnel Content Paid Search Agency 329

Content4Demand

FEBRUARY 7, 2020

The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. The workshop gives marketers an easy-to-learn framework on how to tell stories and make their presentations more memorable and impactful.

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Case Study Case Studies Studies Work Management 54

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Having a collection of published scholarly articles in your EB1 Green Card portfolio can seriously boost your chances of success,” says Chris Ingram of the Law Offices of Chris M. Do clearly specify your area of expertise.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” ” Mizuno running long tail outreach marketing case study. In a majority of the cases, we’re walking into a drama that is already in progress.

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Long Tail Marketing Blogger Outreach Paid Content 199

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. The middle of the funnel may include calculators, tools, and case studies. Articles can absolutely be the first touchpoint with a prospect.

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Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

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B2B Marketing Examples Content Marketing B2B 100

Martech

MARCH 13, 2024

This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. Surveys have poor predictive value because they often present responders with choices or ask responders to identify pain points in isolation from the larger context of their lives.

Marketing AI 111

Marketing AI Research Paid Search Agency Customer Surveys 111

Marketing Insider Group

MAY 10, 2023

The agency’s website should have sufficient testimonials and case studies that show continued success. With this skilled group , we can fulfill our promise of delivering top-notch articles every week without fail. How many times have you read articles with questionable grammar and poor syntax?

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Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Marketing Insider Group

MARCH 18, 2024

In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. A recent study found that the #1 result in Google’s search results has an average CTR of 31.7%. This is also the time to think about examples, case studies, quotes, or data you can include to support your points.

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SERP Keywords Eye-Tracking Planning 246

Marketing Insider Group

JUNE 7, 2023

Image Source: FinancesOnline Optimize for Mobile The best SEO strategies basically involve a few things: the quality of content and the quality of presentation. Remember to focus on the metrics that demonstrate success in your case. We use this tactic constantly to great success (even in the article you’re reading now.)

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Moz

JANUARY 26, 2020

For me, this is a dirty little secret in a way (hence the title of this article). And an important component of John’s response: If a site doesn’t rank for any featured snippets when they're already ranking highly within organic results on Google (say, within positions 1–5), there is no way to force it to rank.

Case Studies 64

Case Studies Case Study Features Studies 64

Marketing Insider Group

AUGUST 15, 2023

This new information is what we call “fresh content” This could be anything like: Brand-new blog posts Articles News updates Revised landing pages According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel. Share stories or case studies from your clients.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

The Point

SEPTEMBER 17, 2014

Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. This article originally appeared in Demand Gen Report. Re-posted with permission.

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Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

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Case Study Case Studies Business B2B Thought Leadership 52

Outgrow

APRIL 29, 2024

Social proof is present in various aspects of our life. Types of Social Proofs Social proof can be present in various forms in our day-to-day life. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases. Here are some ways to master social proof wisely: 1.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Organic Growth to Present Day. I would not be writing this case study today without him! 2017 - Sept. And the result….

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Craftmanship

JANUARY 8, 2021

This can include everything from their pitch letters and PowerPoint presentations to case studies and demos. There are countless books, articles, research studies, educational seminars and consulting firms devoted to sales and marketing alignment. This article was originally published in Forbes: [link].

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Heinz Marketing

SEPTEMBER 5, 2023

In the ensuing article, we’ll cover ten core customer marketing best practices to harness the power of your customers and create lifetime relationships. Resources could include user manuals, video tutorials, knowledge-enriched articles, and success stories.

Practices 117

Practices Planning Best Practices Paid Search Agency 117

Scoop.it

FEBRUARY 22, 2024

Make the Most of Social Media Platforms Social media presents a huge opportunity for HR teams to expand their reach, build brand awareness, and engage active and passive talent. You can share articles, case studies, and insights to position yourself as an industry expert. And remember the almighty case study.

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Work Management Marketing Management Content Marketing Peer-to-peer 78

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Lead Agency

APRIL 2, 2024

As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised. In this article, our focus is on on-page SEO: creating blog content that uses search engine optimisation techniques to rank highly and appeal to prospective customers.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Martech

OCTOBER 30, 2023

However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). This article is a practical guide that explores the evolution of personalization and the complexities it presents. Messaging that remains consistent across different channels.

Personalization 119

Personalization Practices Allocation Enterprise Management 119

Salesforce Marketing Cloud

JULY 18, 2023

To make your case, share data that proves your product is worth the investment, delivering more profit for their business. By homing in on clear ROI (supported by case studies), showing confidence in your solution, and anticipating down-the-line costs, you can secure buy-in from even the most risk-averse CFOs. Here’s how: 1.

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Salesforce Marketing Cloud

JULY 18, 2023

To make your case, share data that proves your product is worth the investment, delivering more profit for their business. By homing in on clear ROI (supported by case studies), showing confidence in your solution, and anticipating down-the-line costs, you can secure buy-in from even the most risk-averse CFOs. Here’s how: 1.

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

SmartBug Media

JANUARY 10, 2024

Proposal and presentation: Present solutions tailored to the prospect's needs and pain points. Proposal and Presentation Stage Crafting compelling content and providing sales enablement tools move leads closer to sales. Check out some of our successful case studies. Sales battlecards are a great tool in this stage.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. They need to build a business case they can sell internally.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Stevens & Tate

MARCH 10, 2023

At this point, you will want to explain what types of solutions will help with their specific problems as well as what their options are and present your products and services as a potential solution. You’ll want to create a variety of content, including short-form and long-form articles, videos, case studies, demo videos and more.

Marketing Management 85

Marketing Management FAQ Search Engine Marketing Case Study 85

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

ClearVoice

DECEMBER 21, 2021

Short-form articles simply don’t perform in the long run. While marketers once thought quantity over quality was important, this is no longer the case. SEMrush published a recent study on “ The Anatomy of Top Performing Articles ” validating this assertion. 4x more social shares. more backlinks. more traffic.

Branding 119

Branding Brand Identity Lead Scoring Lead Ranking 119

SalesIntel

APRIL 17, 2024

Automation presents a solution to streamline your email processes and achieve scalable results. This article presents established best practices for implementing B2B email marketing automation effectively. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Oktopost

APRIL 26, 2024

In this article, we’ll explore why your firm needs to be active on social media, the challenges associated with social media management for law firms , and share how using a specialized platform can equip your legal team with the right tools to navigate the complexities of this field.

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Social Media Work Management Marketing Management Media 62