Hubspot

SEPTEMBER 24, 2018

In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. Today, the book is widely considered the foundation of direct marketing. Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times,” wrote renowned ad man, David Ogilvy.

Copywriting 77

Copywriting Trigger Marketing Comparison Banner Ads 77

Outgrow

SEPTEMBER 30, 2019

Copywriting Strategies You Need to Engage Consumers With Content. These five copywriting strategies will help you. Quizzes, surveys, polls, calculators , e-books, interactive graphs and videos -- all these can help your content stand out. Consider neuro copywriting and phonosemantics tricks. They sell ideas.

Copywriting 61

Copywriting Marketing & Strategy Content Outgrow 61

Biznology

AUGUST 27, 2014

Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. Check out this simple list of copywriting rules for maximizing the effectiveness of your content. Not a copywriter? Most copywriters don’t adhere slavishly to a specific formula in their content.

Copywriting 80

Copywriting Rules Marketing & Strategy Content 80

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try. – Pete Docter.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Tips 120

Tips Content Paper Copywriting 120

SmartBug Media

MAY 23, 2019

Writing an inbound marketing book—and as we said in the first part of this series , you are using existing content to create a book, not starting a scratch—is more than copywriting and the actual words. After all the compiling, writing, revising, and revamping, you’ll be ready to design your book.

Amazon 65

Amazon Copyright Planning Inbound Marketing 65

Biznology

FEBRUARY 3, 2020

A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff. Here you’ll find abundant books and guides. Demand Gen Report. Kudos to Andrew Gaffney for this resource!

Resources 171

Resources Research B to B Advertising Agencies 171

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. When the Draft has "Problems" » Technical Writer or Technical Copywriter? Case Studies. Content Marketing. Sales Materials. Social Media.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

SmartBug Media

APRIL 9, 2020

A copywriter can spend hours consolidating thousands of words about a product or service, finessing everything into just a few punchy headlines and paragraphs of perfectly crafted, actionable web copy. This type of copywriting requires a talent for crafting catchy one-liners or short informational blurbs that complement graphics and pictures.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

nDash

FEBRUARY 9, 2022

To kick off February, we have a healthcare & higher ed copywriter, an Australian arts writer & journalist, a content strategist, and an expert content writer with a PhD in education. My passion is researching blog posts and articles, most recently about mental health and its impact on culture and current events.

Copywriting 52

Copywriting Work Management Marketing & Strategy Ideal Customer Profiles 52

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. Where generative AI fits in I’m framing this article by using generative AI to create your first round of creative briefs and message drafts. This is what good copywriting is all about.

Marketing AI 133

Marketing AI Marketing & Strategy eCommerce Banners 133

Anyword

FEBRUARY 1, 2023

Whether you’re a copywriter, blogger, or content creator, you know that coming up with fresh and exciting ideas isn’t always easy. Here, we’ll be exploring six of the most common problems that writers and copywriters run into while creating content and providing tips on how to overcome them.

Process 98

Process Copywriting Content Blogger 98

Pam Didner

JANUARY 18, 2023

However, there’s been a lot of talk about whether or not tools like these pose a threat to a variety of different jobs, such as the livelihoods of programmers, copywriters, or even customer support associates. However, these are also typical (text-book-like) answers. Copywriters need to watch out, but…. Definitely not.

Marketing AI 80

Marketing AI B2B Marketing Copywriting B2B 80

Biznology

JANUARY 6, 2020

Nancy Harhut is the Energizer Bunny of B2B copywriting. He was prepared—actually read my book ! Find wisdom in her article about new ways to think about lead qualification and her 3 keys to sales and marketing alignment. Catch her informative keynotes at B2B marketing conferences here and abroad.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Content Standard

FEBRUARY 2, 2023

The aim of this article is to provide marketers with the information needed to make educated decisions when it comes to utilizing generative AI, outlining the benefits and drawbacks of generative AI, particularly when it comes to brand content creation. Forbes using AI to support writers with rough drafts and story templates.

Marketing AI 116

Marketing AI Lead Ranking Generation Paid Search Agency 116

WriteSpark

MARCH 26, 2009

Marketers use materials such as white papers, articles contributed to industry magazines or technical journals, and product comparison worksheets to help shape the purchaser's criteria and decision. Learn more about Janice's technical copywriting services. Learn more at the book's companion site. Counteracting the Competition.

Comparison 120

Comparison Copywriting Banner Ads Press 120

Optinmonster

FEBRUARY 6, 2023

In this article, we’ll go through some of the best digital products to start selling today. It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. Some examples of digital products are video games, music, movies, apps, and e-books.

Examples 91

Examples Product Work Management Marketing Management 91

Sprout Social

SEPTEMBER 26, 2023

In this article, we shed light on why time is of the essence for establishing a well-defined internal AI usage framework and the important elements leaders should factor into it. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Marketing AI 104

Marketing AI Enterprise Management Work Management Marketing Management 104

WriteSpark

APRIL 7, 2009

Learn more about Janice's technical copywriting services. Janice's latest book, Copywriting That Sells High Tech , has been called "a superb guide to great copy for any technology-based product or service." Learn more at the book's companion site.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

Content Standard

AUGUST 30, 2017

Though they use many of the same tools—copywriting, design, creativity—and have largely the same ends, content marketers and advertisers might have the greatest difference in opinion of any related professionals. Don’t base your copywriting on what you believe your audience wants. Speaking with Giants.

Copywriting 54

Copywriting Top of Funnel Content Marketing Paid Search Agency 54

ClearVoice

FEBRUARY 13, 2023

Let’s explore this question in our comparison of the AI copywriting assistants, Jasper and Copy.ai This includes millions of blog posts, articles, forum threads, online newspapers, and other types of content. is an AI copywriting tool built on OpenAI’s GPT-3 platform. versus ClearVoice! Here’s a tool that could help.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

Optinmonster

OCTOBER 31, 2023

Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

nDash

OCTOBER 26, 2020

Kate Smedley – HR Tech Copywriter . Freelance writer specialising in HR, HR technology and recruitment, writing research focused articles, content and whitepapers on current issues affecting HR and recruitment professionals. . Tess Taylor – HR & eLearning Copywriter . Type of content: Blogs. Press release.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Anyword

APRIL 27, 2022

Every copywriter has been there. But no matter how you think of it, writer’s block is a supreme waste of time, particularly for a swamped copywriter. Copywriters can let AI give them the inspiration that gets them past the barrier. Certain AI article writers will even compose an entire assignment, from ad copy to a lengthy blog.

CTR 52

CTR Copywriting Tools SMS 52

nDash

JUNE 8, 2022

I’m Sarah and I’m a copywriter for environmentally focused businesses. I found my way into copywriting by combining two of my passions: writing and wildlife. I write blogs, articles, website copies, whitepapers, newsletters, and social media posts. Sarah Dittmeier. I specialize in blogs, emails, and website copy.

SEO 52

SEO B2B Copywriting Ideal Customer Profiles 52

nDash

JUNE 8, 2022

I’m Sarah and I’m a copywriter for environmentally focused businesses. I found my way into copywriting by combining two of my passions: writing and wildlife. I write blogs, articles, website copies, whitepapers, newsletters, and social media posts. Sarah Dittmeier. I specialize in blogs, emails, and website copy.

SEO 52

SEO Copywriting Ideal Customer Profiles B2B 52

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Ann Handley Ann is the author of 6 books based on content marketing and business writing, one of them is recognized as a Wall Street bestseller. He has written and co-authored multiple books on content marketing and digital marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

NOVEMBER 2, 2018

Think about articles you’d see in a magazine or newspaper. SEO copywriter/generalist. Generalist copywriters are jacks-of-all trades. Another level of generalists are SEO copywriters. Subject matter experts are smart choices for deep content like: Pillar blog posts or articles. Advertising copywriter.

Copywriting 111

Copywriting Content Click Rate Social Media 111

ClearVoice

OCTOBER 4, 2020

So, whether you’re in a rut or simply trying to perfect your copywriting skills, learn from the pros… Here are four writing exercises from famous authors. Source: Copywriting Secrets on Medium.com). Source: Copywriting Secrets on Medium.com). It takes exercise to be on our “A” game. So, keep your copy succinct.

Copywriting 116

Copywriting Paper Class Storytelling 116

Heinz Marketing

JULY 2, 2022

In this article, Theodore Kinni pulls out some important insights from a new book by Berkeley and Harvard professors Don Moore and Max Bazerman. Darya Troncoso in this article offers many common types of communication breakdown in B2B sales and one might avoid them in the future. Stop Losing Sales to Customer Indecision.

Advertising Channels 56

Advertising Channels B2B B2B Sales Copywriting 56

Anyword

MAY 3, 2022

Who could foresee that the WordCheck program of 1980 for the Commodore VIC-20 computer would evolve into AI writing software which would compose entire articles? . It is also true that successful copywriting is not a random event. But of course, David Ogilvy’s copywriting brilliance lives on! This includes writing.

Marketing AI 52

Marketing AI Lead Ranking Copywriting AIDA 52

Anyword

SEPTEMBER 9, 2022

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

Social Media 98

Social Media Conversion Media Tips 98

nDash

NOVEMBER 30, 2020

I use the blog posts, articles, press releases, whitepapers that I create, to help clients achieve just that.”. I’m Anup, I’m a freelance copywriter and content writer, with 5 years of experience in the writing field. I’m also the author of a little book called From the Universe’s Lips to My Ears. Human resource .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Integrated B2B

JANUARY 22, 2020

In the agency world, copywriting is a form of creative expression. In this article, I banish five grammar myths to help ease you into copywriting bliss. In this article, I banish five grammar myths to help ease you into copywriting bliss. There’s only one way to write the possessive form of a word ending in ‘s’.

Rules 52

Rules Copywriting Creativity Analysis 52

Anyword

MARCH 9, 2022

So, if you’re a marketer, your copywriters should really know how to write Google Ads headlines. Copywriters will be doing a lot more headline creation in the near future. For a full treatment of headlines, read this article. . Kiwi.com (search for “book flight online”). Headlines are very important. A Note on Keywords.

Paid Search Agency 52

Paid Search Agency Google Ads Lead Ranking 52

Martech Advisor

JANUARY 24, 2020

Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning. Modern Copywriting - Udemy. Copywriting is a form of writing to persuade the audience. Copywriting is a form of writing to persuade the audience. Conversion Copywriting 101 - Copyhackers.

Course 87

Course Top of Funnel Copywriting Content Marketing 87