FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Sep 1st, 2022. Luckily, by following a few copywriting golden rules, you can write an effective message while still saving yourself time. The post 3 Must-Follow Copywriting Rules appeared first on FMG. 1 reason clients leave their financial advisors.

Copywriting 52

Copywriting Rules Newsletter Features 52

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. Discussions on persuasion in an email message usually begin and end with copywriting. The post 2023 in review: Our 10 top articles on email appeared first on MarTech. First up: Email Marketing. Get MarTech!

Deliverability 99

Deliverability Copywriting Outreach Verticals 99

DivvyHQ

DECEMBER 15, 2022

Whether you're optimizing your website, working on a new one, or developing an app for your customers, UX copywriting is a key piece of the experience. Our latest article provides a variety of tips from creating engaging copy, to simplifying complex instructions. Are you looking for ways to improve your digital customer experience?

Copywriting 87

Copywriting Tips Marketing Websites Optimization 87

Anyword

OCTOBER 6, 2022

Think about how long it takes to create quality blogs, articles, and campaign materials. Copywriters and content writers spend hours brainstorming, writing, editing, and perfecting their work. Enter: your copywriting portfolio. What is a Copywriting Portfolio & What Are The Benefits? Plus, some tips to get started.

Copywriting 98

Copywriting Tips Ad Building Display 98

Anyword

JULY 14, 2021

This article will introduce you to artificial intelligence copywriting tools that can help you overcome this challenge! The best part about AI copywriting is that it can generate content for a wide variety of purposes, including affiliate marketing. What is AI copywriting and what does it have to do with affiliate marketing?

Marketing AI 111

Marketing AI Copywriting Planning SMS 111

Anyword

JULY 5, 2021

Copywriting has changed a lot over the years. Following the top copywriting blogs is a great way to keep track of the newest trends in writing, get inspired, and stay abreast (can we even write that?) Reading copywriting blogs is also a helpful way to see the formats, sentence structures, and other layout elements that are popular.

Copywriting 103

Copywriting Marketing AI Best Practices Blogger 103

Anyword

SEPTEMBER 16, 2022

Freelance writers and copywriters already face quite a few roadblocks in their day-to-day careers. Anything that will set you apart from other pitching copywriters! Whether you’re pitching a story idea or yourself as a copywriter, make it clear in the first few sentences of your message. Template #2: Copywriters.

Copywriting 98

Copywriting Template Sample Work Management 98

Heinz Marketing

AUGUST 8, 2020

The Key to Email Copywriting for the Non-Copywriter. Improving your email copywriting might just be the quickest way to maximize your email ROI. Thanks for the article, Andrea Bartman. The post B2B Reads: Email Copywriting, RevOps, and Digital Trade Shows appeared first on Heinz Marketing. Thanks, Seth Godin.

Trade Show 131

Trade Show Copywriting Landing Pages B2B 131

BOP Design

JUNE 26, 2020

Prospective customers may not pat you on the back for using proper grammar and style, but errors in copywriting could be a dealbreaker. Let’s review some of the most flagrant copywriting errors that could make your readers run for the hills. I’ve seen this mistake even among professional copywriters. Every time.

Copywriting 123

Copywriting B2B Marketing Guidelines B2B 123

Anyword

APRIL 12, 2022

Copywriters don’t just write interesting stuff – they often lead interesting lives as well. David Ogilvy (1911-1999) founded the Ogilvy advertising company and gave copywriters a lot to think about. . He became known for his excellence as a copywriter. Laurence Blume is one of the leading copywriters in the UK.

Copywriting 88

Copywriting Advertising Agencies Marketing AI Advertorials 88

Anyword

FEBRUARY 9, 2022

Good copywriting is a mix of both, but the top names in the business each have their own recipe. Check out some of our blog articles to see how we apply their words of wisdom in a practical way. Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list.

Copywriting 95

Copywriting Best Practices Amazon Advertisements 95

Martech

JANUARY 30, 2023

Opinions ranged from ChatGPT being “a strong tool to help us do better marketing,” to “maybe this will replace junior copywriters,” to “ this is a threat to Google ,” to the nuclear “could this potentially replace us marketing folks?” The post When I asked ChatGPT to write an article about ChatGPT appeared first on MarTech.

Marketing AI 106

Marketing AI Blast Campaigns Copywriting Lead Ranking 106

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? Copywriters the world over shudder at the mere thought of it. But as this copywriter—who’s very much human—will tell you, there’s nothing to fear. Yeah, an AI copywriter can help with that. What is AI Copywriting? Will AI Replace Copywriters?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

ClearVoice

SEPTEMBER 15, 2023

The Impact of Marketing Copywriters You might think that snagging a copywriter for your business is as easy as finding one whose rates match your budget. Your perfect copywriter must create compelling content that can turn your target audience into paying customers. Not so fast. Thankfully, we have you covered.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Anyword

MARCH 30, 2022

Once a list of keywords is generated, the copywriter gets to work at integrating the terms throughout the texts that they create. To make things easier, here are 7 essential tips to get the most out of your SEO copywriting. . It’s copywriter-speak for Writing First, Keywords Second. Now, longer articles are all the rage.

Copywriting 52

Copywriting SEO Marketing AI Tips 52

Search Engine Journal

MAY 14, 2021

The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting. The post How to Use The Inverted Pyramid for SEO Copywriting appeared first on Search Engine Journal.

Copywriting 97

Copywriting SEO Content Marketing Content 97

Anyword

JANUARY 18, 2022

This prime locale can’t be secured without first mastering SEO copywriting. SEO and Copywriting: A Trusty Duo. And this brings us into how SEO and copywriting go hand-in-hand. Two key elements come to mind: Strong SEO copywriting and searchable keywords. The Best SEO Copywriting Tools. What Is SEO? ClearScope.

Copywriting 67

Copywriting SEO Tools Work Management 67

Scoop.it

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. If you plan to take the copywriting job path seriously, you must be ready.

Copywriting 85

Copywriting Top of Funnel Conversion Work Management 85

Anyword

OCTOBER 28, 2021

The “expanded text ad” format means a bit more freedom for copywriters. For more hacks on writing CTAs, we recommend this article. Note that, for extensions, some copywriting involvement is needed. That’s why a good copywriting formula might be a great place to start. There’s good news, and bad news….

Copywriting 89

Copywriting Paid Search Agency Ads Google 89

Convert

JANUARY 16, 2023

And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? Direct response copywriting compels the reader to take action now.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

ClearVoice

MAY 2, 2022

It’s impossible to overstate the importance of SEO copywriting when it comes to attracting search engine traffic. A professional SEO copywriter can build your website into a resource that attracts #organictraffic like a magnet. What is SEO copywriting? How SEO copywriting works. Click To Tweet.

Copywriting 52

Copywriting SEO Work Management Marketing Management 52

ClearVoice

APRIL 27, 2021

Another way to increase your copywriting quality is to engage with your audience in a ‘call and response’ type of manner, Kerman says. Many newbie copywriters and entrepreneurs who moonlight as copywriters use formal language because they think it makes them sound more professional, Harris says. Talk like a real person.

Copywriting 105

Copywriting Tips Trigger Marketing PR 105

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. You may be wondering what he can teach you about landing page copywriting. “Multiple hats … love ‘em!” In reality, though, it’s a pretty tough gig. Surprisingly, a lot.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

Anyword

AUGUST 26, 2021

At each level, the ad copywriting style needs to change. As you will discover below, it takes a lot of skill and effort to generate the right type of sales funnel copywriting at each stage – unless you are aware of one important shortcut! Obviously, great ad copywriting skills are a must for this type of entrance into the sales funnel.

Top of Funnel 52

Top of Funnel Copywriting Funnel Advertising Advertising Funnels 52

Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! Essentially, a copywriter is a content writer. A unique skillset. Need a fresh-eye?

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Content Marketing Institute

JUNE 4, 2018

Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails. Given the value of email and my experience testing what works better, here are eight email copywriting methods to help you successfully transform your prospects and leads into customers.

Copywriting 111

Copywriting Conversion Top of Funnel Urgency Marketing 111

Direct Response Coach

NOVEMBER 26, 2013

The post Sometimes I forget I’m a copywriter appeared first on McCarthy and King Marketing. Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing'

Copywriting 100

Copywriting Lead Nurturing Customer Surveys Lead Generation 100

CopyBlogger

SEPTEMBER 12, 2023

Continue Reading The post SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article appeared first on Copyblogger. The line between SEO and content marketing is blurry. They’re clearly different, but where one stops and the other begins.

SEO 103

SEO Content Marketing Content Marketing 103

Anyword

AUGUST 5, 2021

Welcome to the next blog in our series on classic copywriting formulas. One of the unseen virtues of copywriters is the amount of thought that they put into quality ads. Sometimes copywriters (or anybody running a business, for that matter), focus on the aspect of the product that interests them the most. Compelling.

Copywriting 52

Copywriting Classified Ads Thought Leadership Trust Marketing 52

Marketing Insider Group

JULY 25, 2023

Jasper, Rytr, and INK are good choices for long-form articles, while Copy.ai and ClosersCopy are top AI content writing tools for copywriting. The software uses its own proprietary AI instead of the popular GPT models for a niche copywriting tool. However, those products also cost the most and still have potential downsides.

Marketing AI 181

Marketing AI Budget Programs Tools Copywriting 181

SmartBrief - Marketing

MARCH 22, 2024

This article from Pew Research from last year analyzed workers and notes that mostly, “if AI can either perform their most important activities entirely or help with them,” that’s a job that is in danger of being performed by AI. “AI Even copywriters will have to figure out what their future will look like in the face of innovation.

Marketing AI 104

Marketing AI Copywriting Creativity CAN-SPAM 104

Scoop.it

MAY 28, 2019

Copywriting and SEO can’t be viewed as two separate endeavors. Unfortunately, a lot of copywriters either give SEO a half-hearted try, or they unknowingly make costly mistakes that limit their success. In this article, we’re going to focus on the most common blunders and how they can be remediated. Lack of Keyword Research.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74

Biznology

SEPTEMBER 12, 2016

They’re trying to magically transform a 500-word article into 2,000 words because “it’s what Google needs.” Even Steve Rayson, during an SEO Copywriting Certification training , said the best word count depends on the vertical. The post ​​​​​​​​​SEO Copywriting Buzz: Part 2 appeared first on Biznology.

Buzz 80

Buzz Copywriting SEO Verticals 80

SEMrush

MARCH 11, 2021

In this article, we look at some of the ways financial and fintech companies promote complex financial concepts in engaging and enticing ways, and also discuss how using subject matter experts can make a huge difference to your content campaigns.

Copywriting 112

Copywriting Examples Promotion Campaigns 112

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers. Define and Discover Your Target Audience.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

nDash

SEPTEMBER 29, 2020

But marketers often overlook one crucial qualifier when they decide to hire freelance writers —the need for content writing vs. copywriting. Content writers and copywriters are both wordsmiths. Here’s what you need to know about the content writing vs. copywriting choice. These two terms are often used interchangeably.

Copywriting 52

Copywriting Top of Funnel Funnel Advertising Advertising Agencies 52

ConvertKit

MAY 14, 2019

In this article, we will walk you step-by-step through the process of writing an effective email. We also like how Shanna Skidmore uses the common email copywriting practice of creating urgency and authority by using strong language that makes you feel like there’s more inside the email that you might want to learn.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87