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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career. United States License. United States License.

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Marketing By Objectives « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

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Social Media's Next Victim?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps.

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Best Companies Don't Need Marketing

The Effective Marketer

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? Sources for more info on this story are: Creativity Online article, F*ck Smaller.

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Killed By Powerpoint « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? An interesting article sent to me (thanks, Z.) Happy 25th birthday! Know your audience 2.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service. United States License.

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