ClearVoice

OCTOBER 11, 2019

“As consumer publications dwindle and go out of business, there’s going to be more and more branded content. Townsend is a hiring editor who’s also been a freelancer, a contributor on retainer, an on-camera personality, a digital self-publisher and various other titles, working with brands from Mastercard to Playboy to NBC.

Brand Identity 81

Brand Identity Branding Tips Ethics 81

EveryoneSocial

AUGUST 13, 2018

Next, thought leaders forged their way into the public relations and journalism arena, becoming the go-to sources for research, insight, and interpretation of the latest news and industry trends. Yes, thought leadership is an effective way to build reputation, awareness, and even SEO power and personal brand. Let me explain.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Webbiquity

MARCH 13, 2019

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. Your blog is your place to be YOU; to be a real person. They want more of YOU. Keyword Research/SEO.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. Your Turn In the spirit of inbound marketing, if you enjoyed this article or feel this view of the key components of inbound marketing warrants discussion, share it!

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

KoMarketing Associates

JULY 22, 2014

Who’s to say what’s been successful for another person (even a content “expert”) will be successful for me? As content marketers, we run the risk of reinventing the wheel if we continue to churn out the same kinds of blogs and articles that everyone else is writing. Comprehensive “How-to” Posts. Comprehensive “How-to” Posts.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Talk about a jack of all trades! 1) Having NO Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hinge Marketing

OCTOBER 17, 2019

It could be a news article that quotes one of your leaders or describes something you’ve done or it can be something as simple as a mention on social media. . It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. Benefits and Concerns of Earned Media. Metro Area.

Work Management 48

Work Management Marketing Management Service Media 48

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. Magazine writing may or may not be more interesting or fulfilling, depending on the person. But is it more desirable?

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

SmartBug Media

AUGUST 8, 2019

An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area.

Press 85

Press Digital Asset Management PR Case Studies 85

Convince & Convert

MAY 8, 2012

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. According to an AdAge article , only one percent of fans on the biggest brand pages actually engage with the brand at all.

Communities 156

Communities Facebook Brand Identity Branding 156

Hubspot

SEPTEMBER 27, 2010

Unfortunately, when it comes to public relations , a rushed pitch is likely to end up in journalists' and bloggers' trash cans. In this week's top inbound marketing article, Chris Brogan shares his best tips for improving your PR pitches and increasing their chances for survival. As marketers, we're all strapped for time.

Inbound Marketing 28

Inbound Marketing PR Paid Search Agency Press 28

Walker Sands

NOVEMBER 19, 2020

But also pitch nuggets, pitch anecdotes, pitch components for stories that reporters can weave into things like roundups and list articles. Many of the bloggers and influencers I follow have been conducting casual surveys of their readers to ask, “Should I continue sharing my usual content? Sure, pitch stories, if you have them.

Media 52

Media PR Paid Search Agency Advertising Agencies 52

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. MB) Also, an interesting article " Its Not Too Late To Start Blogging (But It Will Be Soon) ,"was just published on RainToday.com by Larry Bodine. I’m delighted to tell them that it all started with my blog.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Biznology

DECEMBER 13, 2011

” Well, my response is the topic of this post today, “The article is only about the what and why of the Social Media News Release and not the how. Hire and train people based on their ability to write and their ability to connect and engage people — who like people and care about personal, human, relationships.

Social Media 80

Social Media Demand Media Blogger 80

Content Standard

OCTOBER 29, 2015

This type of endorsement isn’t just for big-name retailers, either—small brands can integrate effective promotional content into their strategies through strategic public relation efforts or partnerships with up-and-coming celebrities, online personalities, or local bloggers.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

This type of endorsement isn’t just for big-name retailers, either—small brands can integrate effective promotional content into their strategies through strategic public relation efforts or partnerships with up-and-coming celebrities, online personalities, or local bloggers.

Distribution 40

Distribution Merchandising Content Blogger 40

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Visits are up. Page views are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

PR 161

PR Social Media Paid Content Media 161

Tony Zambito

JULY 24, 2011

  I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.    This includes blurring the lines between personal and business.   This is also radically changing the concept of public relations in the social age.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. Here are a couple of good resources on e-mail marketing that came out this week: If you have a larger audience, this article explains some testing concepts to improve your messages. That’s simply not true. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Convince & Convert

APRIL 20, 2010

link] Eric_Hoffman I'm game, even if my game is a bit weak…in the month of March, for my personal blog, I saw a whopping 29 different search terms used to get to my content and for the work blog that I help to maintain we saw 190 different search terms used to get to that content.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Biznology

FEBRUARY 4, 2013

Rather, every person in digital media production needs to know how their work affects search effectiveness. The main difference between the two roles is bid and budget management, which is beyond the scope of this article. Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

markempa

FEBRUARY 3, 2005

CRM Daily: State of the Art Lead Tracking Although this article is well done, it misses a major point. IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? But regardless of the type of meeting you will have, my personal experience is that you need at least the following: An agenda : prepared and distributed prior to the meeting. Why are all these people in this meeting? Why are we meeting? What are we trying to accomplish?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO !

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Biznology

OCTOBER 2, 2012

Let me give you a personal example. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. Related articles. And that’s your fault, man — own up! When I started in digital, what I did was called new media marketing. These string go stale surprisingly quickly.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Hubspot

SEPTEMBER 10, 2014

To inspire all you business bloggers out there, we''ve curated a list of some of the most entertaining business blogs on the internet. Blogs with a lot of personality are always entertaining, and EAT24 does an amazing job of not holding theirs back. (.At Check ''em out, and let us know if you have other favorites in the comments!

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Great article! a vote for integration) [link] [link] Sumo Group Great article Jay – as always.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

DECEMBER 11, 2012

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking.

Social Media 80

Social Media Social Marketing Media Work Management 80

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

The Effective Marketer

APRIL 6, 2009

Another person is now sitting on that same chair, trying to do his best, just like you did. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? How do you keep yourself ahead?

Planning 100

Planning Work Management Marketing Management Trade Show 100

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80