SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. Which are your best posts?

Social Media 95

Social Media Media Lead Scoring Lead Ranking 95

Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.

Marketing Management 190

Marketing Management B2B Marketing Planning B2B 190

SmartBrief - Marketing

FEBRUARY 11, 2024

Are you finding that your emails aren’t getting the response you were hoping for? It’s frustrating, but the solution might be simpler than you think: adjusting your email calls-to-action. This guide is here to help you navigate the realm of email CTAs.

Urgency Marketing 89

Urgency Marketing Click Rate Email Marketing Act-On 89

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. Imagine the impact on your bottom line! In a hurry? No worries!

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Personalize the content.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Stevens & Tate

AUGUST 24, 2023

Email marketing is one of the time-tested marketing strategies used by many businesses. And while it’s popular, many business owners and marketers struggle to get their email marketing campaigns to deliver the desired results. For many, their emails often go unnoticed or ignored by their audience.

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? Exit intent popups are an effective way to capture leads and increase sales on your website. It’s easy to add them to your website, but how do you know what to put on your popups? What Is an Exit Intent Popup?

Intent 94

Intent Top of Funnel Examples Conversion 94

Optinmonster

JANUARY 9, 2024

If you want better results, whether that’s more leads, more email subscribers, or more sales, OptinMonster’s new AI Popups will get you there. Marketing is all about communication, so it’s no surprise to know that one of the biggest factors that can make or break a marketing campaign is copy.

Conversion Rate 76

Conversion Rate Optimization Conversion Copywriting 76

Optinmonster

NOVEMBER 20, 2023

Are you looking for tried and tested discount code ideas to grow your business? In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Coupon marketing hasn’t just survived the changing landscape of business over the last century.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

SmartBrief - Marketing

AUGUST 7, 2023

We’re all set to take a fascinating trip into the swirling, dynamic world of promotional emails. Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? There’s a touch of alchemy involved in transforming a simple email into a formidable revenue generator.

Promotion 52

Promotion Jigsaw Webinar Metrics CAN-SPAM 52

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Start your email list. An audience you own.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? An email call-to-action can make or break your email campaign’s effectiveness. What’s a CTA in Email Marketing? What’s a CTA in Email Marketing?

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Optinmonster

MAY 1, 2020

Do you have an awesome product to sell, but you’re having a hard time getting customers to buy it? If so, we may have just the tool you need to get the ball rolling: A tripwire funnel. Tripwire funnels are a super powerful strategy that turn cold traffic into big spenders within minutes of being on your site. Let’s get started.

Top of Funnel 96

Top of Funnel Funnel Advertising Terms and Conditions Marketing Funnels 96

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. What can your marketing team learn from it? Watch the story unfold for a viewer named Jesse: If you work for a big brand agency or media company, a Telly award may not seem like that big a deal. Our Award-Winning Video.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Huptech Web

JULY 7, 2023

Are you tired of watching your sales figures stay stagnant? Do you wish there was a secret weapon to give your business the boost it needs? You’re in luck! Coupon code marketing strategies are here to save the day and supercharge your sales. Well, guess what? Sounds like a dream, right?

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

Scoop.it

SEPTEMBER 28, 2022

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. Engage your community with curated community content.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

BenchmarkONE

MAY 21, 2020

For any business that wants to make more sales and conversions, chances are they’ve already started building their email list. But starting your list is but the tip of the iceberg – to truly scale and grow your business , you need to grow your list with highly qualified leads fast. Set Your Campaign Goals.

Paid Search Agency 77

Paid Search Agency Allocation Ads Buyer Personas 77

ConvertKit

NOVEMBER 20, 2020

Why focus on growing your email list in 2021? 3 steps to growing your list for free. Ready to start growing your email list in 2021? Have you ever heard that you need an email list? Many people talk about email marketing as if it’s the secret to success as a creative business owner.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

ClearVoice

JULY 14, 2023

Every day, the average email user receives 147 messages. What does this mean for email marketers? If your sales emails don’t get opened — and instead get chucked into the spam or trash folder, never to be seen again — with all that wasted effort, you might feel like a hamster spinning in its wheel.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. The only cost is your time and labor spent on the lead generation process.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. Let’s jump in with the first strategy: defining and targeting your best-fit audience.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Optinmonster

NOVEMBER 9, 2021

Looking for ways to dramatically increase conversions on your site? Exit-intent popups are the not-so-secret weapon that will get you there. In this article, we’ll show you 40 exit popup hacks that will substantially grow your subscribers and revenue. But is this an effective strategy for your entire audience?

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Vision6

AUGUST 4, 2022

When it comes to your email call to action we don’t lend too much thought to design. However, little did you know that even the smallest tweak to colour, size, or copy can have a profound effect on subscriber engagement. What size should your call to action button be? Source: Really Good Emails.

Conversion 52

Conversion Top of Funnel Urgency Marketing Transparency 52

Optinmonster

AUGUST 5, 2020

Do you want to increase your revenue and web traffic with SMS marketing? Then you need a simple yet effective strategy to collect phone numbers on your website. With popups, you’ll be able to consistently: Drive SMS subscribers to your site for promotions and product launches. What is SMS marketing?

SMS 102

SMS Marketing Websites API Click Rate 102

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). Maybe you even found a way to work some comedy in there. Now, what do you want readers to do next? Every piece of content should have a call to action (“CTA” in marketing speak). Of course, you knew that. This is Digital Marketing 101 stuff.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Unbounce

JULY 29, 2020

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. Hey, in 2020, you wouldn’t be the only one.). You’ve already got a simple website, but you wanna run promotions to really lather up some business. So, you get to work on your marketing campaign. You’re stuck.

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. What is an Email Marketing Funnel? Sounds like magic, right?

Top of Funnel 74

Top of Funnel Marketing Funnels Email Marketing Conversion 74

Optinmonster

APRIL 22, 2021

Do you want new and improved ways to grow your Shopify email list? Email marketing is the most effective way to connect with your audience and turn them into lifelong customers. But first, you need to convince visitors to sign up for your marketing emails.

Landing Pages 83

Landing Pages Intent Banners Template 83

SmartBug Media

SEPTEMBER 16, 2022

Emotions affect our work as marketers: we can use them to compel buyers, inspire audiences, enrich communities, and energize people through empowerment. Watch the on-demand recording of the session (note that you must have an INBOUND 2022 Powerhouse Pass to view). When done well, the moment of truth makes action irresistible.

Product 52

Product Work Management Marketing Proposals Marketing Management 52

BenchmarkONE

NOVEMBER 28, 2018

But you shouldn’t take them personally. Regardless of your email marketing prowess, you’re going to deal with subscribers leaving you from time to time. But before you start out on a manic quest to win back your lost followers, it helps to know what’s normal.

CAN-SPAM 70

CAN-SPAM Marketing Automation Services Ad Frequency Opt-out 70

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Adobe Experience Cloud Blog

JUNE 18, 2018

While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand. Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Still, some may not be motivated to make the purchase without hearing from you via email, either directly or indirectly, through offers that encourage a purchase. Attract more subscribers.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Belkins

NOVEMBER 29, 2020

Ever considered starting communication with the client with an email? It is also a less frustrating way to find out whether they are interested in your services. Describing the benefits of your offer is essential to get good results, provided that your message looks professional.

Click Rate 63

Click Rate Case Studies Open Rate Statistics 63

BenchmarkONE

FEBRUARY 16, 2022

When you initially set out on your journey to market your brand, product, or service, you may be tempted to jump right in. However, going after everyone who is willing to listen or could even be remotely interested in what your business has to offer isn’t something we’d recommend.

Small Business Marketing 67

Small Business Marketing Paid Search Agency Work Management Planning 67

BenchmarkONE

APRIL 1, 2020

And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. Have you ever heard the advice “just be yourself, everyone else is taken”? You could lead with: Intrigue.

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Optinmonster

MAY 13, 2020

Are you looking for new ways to skyrocket your email list with content upgrades? While content upgrades are great at growing your email list exponentially, the downside is that they usually require a lot of work to put together. But you may also have a popular blog post on 5 ways to grow your Instagram following.

Lock-In 112

Lock-In Top of Funnel Conversion Content 112