Biznology

JULY 9, 2019

Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. His latest product is Visitor ID Graph , which allows consumer-driven companies to identify the visitors to their websites. Please explain how it works. And what does it cost?

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 149

Biznology

AUGUST 29, 2017

When I initially set up the WordPress blog, I hooked it to Google Webmaster Tools, Bing Webmaster Tools, to Yandex, and to Google Analytics. The post Stop flying blind with insights SEMRush can offer about your websites appeared first on Biznology. Like this post? Sign up for our emails here.

Marketing Websites 172

Marketing Websites Marketing Analytics Tools SEO Google 172

Biznology

NOVEMBER 7, 2016

If, right now, your website only features written content, you might want to consider sprucing things up. Video gallery plug-ins are amply available for little or no cost through WordPress and others website builders. The post How to effectively integrate video content onto your website appeared first on Biznology.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

APRIL 18, 2016

Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Well, the name of that survey mechanism is your website search. Most companies I work with don’t use any analytics from website search. Like this post?

Research 80

Research Marketing Websites Customer Surveys Keywords 80

Biznology

APRIL 7, 2016

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. On the other hand, the defense is analytics. Responsive Web Design.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Biznology

JULY 13, 2015

Helping website users find what they’re looking for is a big part of making our websites usable for our target audience and productive marketing tools for our companies. As a side note, Google Analytics includes the ability to track search queries on your site. Implement it. Barren Results. Like this post?

Search Marketing 80

Search Marketing Marketing Websites Content Marketing Marketing Analytics Tools 80

Biznology

DECEMBER 2, 2015

For some of you, that has even stopped you from improving your website search results–even though you know that people who stick around to search your site are way better prospects than those who abandon your site when they can’t find what they are looking for. I understand that many of you get a bit spooked by IT topics.

Marketing Websites 80

Marketing Websites Keywords Curation Analytics 80

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. Conversions.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Biznology

MAY 7, 2012

That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic. You do the keyword research.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

DECEMBER 12, 2012

So, the question is, is your website changing wit this mobile revolution, or is it remaining stagnant? So, what exactly makes a website “mobile-friendly” or “mobile-unfriendly” Here are a few key items: Fast page load time. I’ll Google a place to eat, or an address for a destination I was going to.

Marketing Websites 80

Marketing Websites Marketing Analytics Tools Mobile Marketing Internet Marketing 80

Biznology

MARCH 28, 2016

Your website, when done right, can be one of the most effective lead generation tools in your arsenal. And, Nielsen reports 66% of people trust those customer opinions posted online , with brand-managed online channels the most trusted advertising format at 70% of users having at least somewhat trust in the websites. Layout Matters.

Lead Generation 80

Lead Generation Activities Marketing Websites Generation 80

Biznology

MAY 14, 2014

Your website needs to work. Well, probably just as obviously, that will depend on what your website does and how it fits into your overall marketing. Here are a few thoughts on what you should be paying attention to as you plan and build – or rebuild – your website to be sure it “works” as a marketing tool. That’s obvious.

Work Management 80

Work Management Marketing Websites Ad Building Marketing Management 80

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

JUNE 20, 2014

In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. Many business people think an e-Commerce website is limited only to those sites that actively sell products or generate leads. Never was that more true than with your website. Interested in learning more?

Marketing Websites 80

Marketing Websites Effectiveness Work Management Marketing Management 80

Biznology

AUGUST 19, 2013

So, if you want to know what’s better for your business: Mobile App or Mobile Website? 84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads (ANA). 59% of mobile websites are launched without testing or optimization (Source: Marketing Sherpa ). Mobile App or Mobile Website?

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Biznology

OCTOBER 13, 2020

Bad data is an entirely different story — like the clients we’ve seen with analytics racking snippets installed on their staging sites, effectively double-counting visits and and engagement. First, let’s be clear that we are talking about metrics, not data.

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Scoring 197

Biznology

JULY 3, 2017

They have labored over web analytics and conversions and attribution and bounce rates and they are finally starting to think they know which content seems to be working better than others—and kudos to them. There are ways of using text analytics and machine learning to identify why certain content works. Like this post?

Conversion Rate 135

Conversion Rate Content Analytics Conversion 135

Biznology

MARCH 21, 2018

Here are some examples that may sound familiar: Each business unit owns its own part of the company’s website. Critical tools that are shared across business units – analytics tools, registration systems, customer databases – are deprioritized and treated as “infrastructure” (a cost center). Create a team that truly owns the website.

Customer Satisfaction 174

Customer Satisfaction Landing Pages Deliverability Banners 174

Biznology

OCTOBER 27, 2017

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. A technique unavailable to consumer marketers, this one’s extremely valuable for B2B.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

JUNE 23, 2021

Better audience analytics. Videos that make virtual events more effective can easily be re-used in sales presentations, on your website product pages, in social media, even in text documents like white papers. Greater flexibility to attend multiple sessions. Much lower production costs. Little or no T&E expense.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

SEPTEMBER 12, 2018

But for some, they can re-invest the savings into tactics that drive a lot more traffic to their websites. Examine your website metrics carefully. Examine your analytics beyond traffic. This is not an option for most advertisers, because they need the traffic. But that isn’t very likely. Stay alert and spot the fraud.

Paid Search Agency 126

Paid Search Agency Ad Exchange Ads Advertising Agencies 126

Biznology

APRIL 20, 2017

Offering to send coupons to website visitors or emailing new deals are common strategies for converting web traffic to customers. If you’re not optimizing your website for conversions , you need to at least collect contact information from your current customers. Find out what factors into their use of your website and products.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

SEPTEMBER 19, 2019

I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard. But this can’t be a reason to give up on analytics. The eternal struggle for marketers seems to be connecting marketing actions to business results.

Top of Funnel 91

Top of Funnel Business Marketing Qualified Leads MQL 91

Biznology

OCTOBER 18, 2017

Here are a few tips for making it more effective–and making it work better with your website. Even if your website and email analytics tell you that your audience is more desk-bound than mobile, understand that the reality is that initial triage happens on a mobile device for many of us. Encourage them to visit your website.

Email Marketing 123

Email Marketing Effectiveness Viral Marketing Mobile Marketing 123

Biznology

JUNE 15, 2020

Investigate Analytics. Maybe you want to make website improvements but aren’t sure how to get started. An analytics tool could answer those questions and others. A recent report examined how businesses use analytics since the coronavirus pandemic began.

Efficiency 104

Efficiency Tips Cold Calling Business 104

Biznology

JULY 2, 2018

Use analytics to build a profile of your best customers, and use that model to find lookalikes. Use their keyword planning tool to generate likely phrases from your website and those of your competitors. Add an offer for a piece of irresistible content at your website. And if you have any that I’ve missed, please chime in.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

DECEMBER 4, 2018

We were recently looking at one of our client’s Google Analytics dashboards. Anyone who tracks traffic on their website knows how much of their traffic comes from Google. Effective site search retains visitors increasing SEO & SEM Yields. Site Searchers 87% more likely to achieve marketing goals. SEO & SEM Yields Increase.

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

Biznology

NOVEMBER 17, 2017

Use your analytics. You can also tie your email system into your website and send emails when visitors return to your site. Most email services providers (ESPs) have tools that make A/B testing easy to do, and the results easy to digest. Take advantage of these tools to find out where you could be improving. Set your course.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

DECEMBER 27, 2018

But if your analytics are falling short, you won’t know how to make improvements to keep up. This is also the episode where we get to brag a bit: Marketing Tech Outlook named SoloSegment to its top 10 marketing analytics solutions. 02m 00s — SoloSegment named in top 10 marketing analytics solutions. 00m 00s — Intro and overview.

Analytics 135

Analytics Search Marketing Twitter Google 135

Biznology

JULY 13, 2017

Local businesses that rely on phone calls rather than websites for customer inquiries make use of Google-forwarding phone numbers for their Adwords campaigns. It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads. Google-forwarding phone number.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

DECEMBER 4, 2012

I have already installed a module that connects to Google Webmaster Tools via a dynamic XML Sitemap, to Google Analytics , and to all the Ping Servers (do people even use those anymore?) On the other hand, Drupal is very aware of classifications, user-readable URLs , customizable title, keyword, and description tags.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

DECEMBER 5, 2017

I know I should be actively removing or disavowing backlinks that are SEO-toxic for my websites, but Google Webmasters doesn’t make it easy (enough for me). The moment I connected my Gmail account and my Google Analytics account to my SEMRush account, the sky cleared, the sun shined, and the rain bowed. Like this post?

Domain 196

Domain Marketing Analytics Tools Google Buzz 196

Biznology

APRIL 24, 2017

36% of businesses use social media analytics for more than competitor analysis. 31% of traffic to all websites comes from the Top 8 social networks ( Shareaholic ). 27%of marketers said audience growth was the most important metric to track, followed by website clicks (19%), and engagement. (17%). Marketing Charts ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

JUNE 1, 2017

Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. Install SoloSegment Keyword Inspector to get a baseline of analytics for your current Google Site Search experience. Try explaining that to the boss.

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

MAY 16, 2016

Before slapping content up on a website, be sure you’ve done your keyword research. In most big data analytics softwares and SEO tools like Moz , there should be an option for checking the competition on a specific keyword. Check the Backend via Analytics. SEO is a puzzle to some.

Keywords 133

Keywords Research SEO Adwords 133

Biznology

APRIL 13, 2017

Superb analytics. Analytics is also very important when it comes to eLearning. Analytics will enable you to provide your learners with the best possible eLearning experience, so it is yet another key feature to look for when choosing your LMS software. Training certification.

Work Management 123

Work Management Software Best Practices Training 123