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75 PPC Influencers Who Are Changing The Game

Atomic Reach

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data. Google Analytics.

SEO 174
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B2B SEO:  Topic Clusters, Not Keywords

Envy

Why topic clusters overtook keywords for SEO. In order to take advantage of the glorious clusters, requires updating your SEO to cover more than just individual keywords. Here are some great examples of pillar pages:Marketing Envy’s Cyber Security Marketing page , our PPC page and PlainID’s What is Authorization? The result?

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How to Build a Digital Product Brand That Lasts

Webbiquity

Improve Your SEO. Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates.

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The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche.

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Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

Baidu PPC Versus Google AdWords: 8 Key Differences. 20+ Benchmarks for Measuring B2B SEO Performance. 30 SEO Best Practices for B2B Organizations in 2017. 8 Steps to Open a Baidu PPC Account. 4 Actionable Insights from Google Search Console Search Analytics Reports. 20+ Benchmarks for Measuring B2B SEO Performance.