Marketri

NOVEMBER 8, 2023

Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. Regularly post on social media – Don’t exclusively use your social channels to sell, sell, sell. Social media is intended to be social, after all! This is fundamentally about building trust.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

KoMarketing Associates

JUNE 26, 2018

Have you used Google Search Console’s search analytics report to check impressions, clicks, and the click thru rate of brand-based searches? Cross-links to applicable solutions, web page references, and social media assets should also be applied where appropriate and allowable. Social Media Assets.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Biznology

AUGUST 27, 2012

Photo credit: Wikipedia. Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. The question is, how accurate do you need sentiment analysis to be? But are you willing to pay for it? A few years ago, it was a silly question.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc. Web analytics are important tools, but they do not necessarily tell us why. I could not agree more. At the end of the day, I think it is about balance.

Social Media 80

Social Media Research Social Marketing Media 80

Biznology

MARCH 15, 2012

Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. When I’m discussing the need to get into social media marketing, they are far more skeptical.

Social Media 80

Social Media Media Wikipedia Small Business Marketing 80

Biznology

JUNE 28, 2012

Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. Any use of social media that is good enough for a person to look at individual social conversations can get by with just these free tools. They just want it to be fast and accurate.

Social Media 80

Social Media Tools Media API 80

Hubspot

MARCH 14, 2018

Each year, SXSW polls attendees for the Trust Barometer: a measure of how much faith the crowd has in things like media, institutions, business, and technology. In the realm of social media, for instance, some predict that the trend is moving toward a greater emphasis on communities.

Wikipedia 74

Wikipedia Social Networks Twitter Network Marketing 74

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Martech Advisor

JANUARY 23, 2020

Learn More: Canela Media Launches a Multicultural Influencer Solution. Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.” What Is Multicultural Marketing?

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

MAY 15, 2013

Photo credit: Wikipedia. You’ll better understand the types of content that perform well on Pinterest and how it can fit into your existing content and social media marketing efforts. Been following all the hype about Pinterest but not quite sure how it applies to your business?

Webinar Metrics 80

Webinar Metrics Wikipedia Marketing & Strategy Social Media 80

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

MAY 5, 2011

Image via Wikipedia. Jake had a long list of questions for me, with more coming from his students, covering such subjects as the biggest trends in search, Facebook's odds of unseating Google, the importance of social media, techniques and tools for keyword research, whether Google Analytics is a sufficient Web metrics tool, and many more.

Search Marketing 80

Search Marketing Trends Marketing Analytics Tools Wikipedia 80

Convert

DECEMBER 2, 2020

Jeff Bezos’s Net Worth from 1999 to 2018 ( Wikipedia ). When looking to invest in physical media, customers are cautious. In fact, given the imminent obsolescence of media-based products, it’s tempting to conclude that a large proportion of these purchases are presents for elderly relatives.

Amazon 88

Amazon Curation Personalization eCommerce 88

Webbiquity

APRIL 14, 2015

Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.” Fast SEO Competitive Analysis by Search Engine Watch. what is…?

Keywords 100

Keywords SEO Research Resources 100

Digital B2B Marketing

JULY 14, 2011

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Parse.ly

AUGUST 1, 2019

Part of its business strategy was to build a media company that would support and connect the innovators that comprise IMPACT’s reader base. What happens when you treat your blog like a media site. 3) Make your content accessible: Wikipedia-like entry points and (gasp!) That’s what Booth has her eyes set on now.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

Biznology

OCTOBER 27, 2015

CDNs serve a large fraction of the Internet content today, including web objects (text, graphics and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media , on-demand streaming media, and social networks,” according to Wikipedia.

Lock-In 80

Lock-In Domain Wikipedia Distribution 80

Biznology

FEBRUARY 26, 2020

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. Many view AI and data analytics to be the next transformative business evolution. Brazilians are heavy users of mobile services and social media. During 2015, Brazil’s GDP fell by 3.8

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

JANUARY 14, 2013

Photo credit: Wikipedia. With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). Do you believe CMOs are going to be more accountable to analytics and ROI in the near future? That’s good news.

Stats 80

Stats ROI CMO Forrester 80

BOP Design

MAY 15, 2018

The best explanation of marketing automation is from Wikipedia: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. [1].

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Marketing Automation 55

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications?

PR 80

PR Tips Public Relations Work Management 80

Biznology

NOVEMBER 23, 2010

Image via Wikipedia. Google doesn't need to announce that it is integrating data from Google Analytics. What we do know is that social media is becoming more and more important on the Web, so you should expect that it is becoming more and more important in search. It's not about what the search engines announce they are doing.

Wikipedia 80

Wikipedia Youtube Tagging Social Media 80

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80

Customer Experience Matrix

APRIL 15, 2014

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Wikipedia tells me that strategy maps are obsolete but I still find them useful. Kaplan and David P.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Planning Business 120

TrustRadius Marketing

JANUARY 15, 2019

Netflix, Wikipedia, and Skype are examples of disruption. And here’s a pretty meaningless one: “Our disruptive social media monitoring platform is intuitive to use, and provides more granular data than competitive products.”. Buzzword #9: Analytics. Analytics is a particularly vexing term. Buzzword #4: Blockchain.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

TrustRadius Marketing

JANUARY 15, 2019

Netflix, Wikipedia, and Skype are examples of disruption. And here’s a pretty meaningless one: “Our disruptive social media monitoring platform is intuitive to use, and provides more granular data than competitive products.”. Buzzword #9: Analytics. Analytics is a particularly vexing term. Buzzword #4: Blockchain.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

Biznology

FEBRUARY 2, 2012

Image via Wikipedia. You need to know what your customers are searching for, and you need to be willing to brainstorm, to look at analytics, keyword research tools,and competitive sites to learn more. Building quality content and attracting links and social media activity is also decidedly low-tech. No messy coding needed.

Budget Programs 80

Budget Programs SEO Wikipedia Google 80

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. 2: Social media is a flash in the pan. The result?

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

DivvyHQ

NOVEMBER 15, 2018

When you try to explain the scope of your position, do people look at you and say, “So you write blogs and post stuff on social media?”. Social media experience is coveted as well, with 38% percent of listings calling it out. Social Media Experience. For many, the role of a content marketing manager is an enigma.

Work Management 46

Work Management Demand Content Marketing Planning 46

Biznology

SEPTEMBER 19, 2011

Image via Wikipedia. But it does: If you have a background in direct marketing, you can learn search analytics. If you came from PR, you can come up with social media ideas or write blog posts. Tweet This Post. If you are in this business long enough, someone will come up and ask the question. Some seem ready to take notes.

SEO 80

SEO Wikipedia PR Search Marketing 80

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). No surprise, we still have to plan, but now our planning goes beyond mapping out a year’s worth of articles, social media participation and other content and aligning it all with the products or services we’re marketing. Slap Google Analytics on the site and then … ignore it.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

JANUARY 11, 2013

Photo credit: Wikipedia. Whatcha gonna do when they come for you … and your video sharing analytics!” Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask.

Mobile Marketing 80

Mobile Marketing Mobile Advertising Wikipedia Emarketing 80

Leadspace

MARCH 28, 2017

Social media scheduling, emails, troubleshooting, measuring metrics, etc. Spend half an hour or so at the end of each day writing a list of things you need to do tomorrow — from major assignments to the daily tasks like social media scheduling (more on that below), getting back to people you need to contact, etc.

Work Management 59

Work Management Tips Deliverability Wikipedia 59

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Last month, I wrote about 2 challenges to keyword collaboration.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Hubspot

SEPTEMBER 15, 2014

Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. What can they teach us?

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28