Remove AIDA Remove Analytics Remove Media Remove Wikipedia
article thumbnail

20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. GA: Google Analytics. 60 Common Marketing Acronyms.