An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . No matter what you read, who you follow, or what you hear, you and your management team still need to be convinced that social media activity does indeed have a contribution to business growth.  Social media is unlike any other medium, yet we still have to substantiate the time and effort to manage it, produce content, and measure the data. MORE >>

With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. In the eBook you will see metrics for the following marketing tactics: Social Media. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media website MORE >>

In the first two parts to this series, we looked at how Campaign Tagging and Advanced Segments help to measure the ROI of your Social Media Campaigns. B2B Web Strategy Google AnalyticsThis week we look at Profile  Filters. Profile Filters Traffic Filters let you to refine your social traffic data before it even reaches your reports. Filters change how [.]. MORE >>

If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. Create an advanced custom segment to look at the percentage of traffic that came to your website from social media versus other places and what that social traffic did once they got to your site. Then compare them against a control group of people that had not interacted with social media. Tweet with them. MORE >>

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. SENTIMENT BASED ANALYTICS. MORE >>