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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. Image credit: iMedia Connection.

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. ocial Media. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficssets (free). Post views/clicks. Referral sources.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Use web analytics to examine which channels.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

Using Web Analytics and Search Marketing for Better Decision Making

Biznology

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions.  Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan? Why social media is important to search marketing.

Are Millennial Marketers More Analytical?

Customer Experience Matrix

Then our conversation took an unexpected turn: the vendor speculated that younger marketers might be more analytical and hence more inclined to ROI measurement. Even their presumed affinity for digital media, which is certainly more measurable than traditional media, doesn’t necessarily translate to an interest in ROI measurement.

How to Use Data Analytics For A Remarkable Social Media ROI

B2B Marketing Insider

What a great way to focus on social media ROI. The post How to Use Data Analytics For A Remarkable Social Media ROI appeared first on Marketing Insider Group. Social Media how to generate ROI on social media social media ROI social media tips social media toolsBut the worst thing about digital marketing is also that we generate so much data.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Introduction 4 II.

Social Media Metrics & Analytics; Measuring Success

NuSpark

An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . Social media is unlike any other medium, yet we still have to substantiate the time and effort to manage it, produce content, and measure the data.

Understanding Your LinkedIn Company Page Analytics [VIDEO]

Vertical Response

version of Analytics about your Company Page, which helps you understand how your page works and which areas you need to enhance to improve traction. Following recent changes aimed at simplifying the platform’s usability, Company Profile Pages are now just called ‘ Company Pages ‘ and “Insights” are known as Analytics. Most notable was “Insights.”

10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. downloadable custom Google Analytics reports by iMedia Connection. Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? Which converted at the highest rate?

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. Do big data marketing analytics really work? .

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. approval workflows, email automation, analytics. important media topic of 2015. social media, brands and publishers alike have had. media operation. All rights reserved.

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. Indeed, the analytics themselves will identify the smart choices.” ” Marketing’s biggest challenge is determining the best media source to promote a product or service.

Pinterest Analytics

Vertical Response

That’s where Pinterest analytics comes in. By understanding the analytics on your Pinterest business account, you can watch your website visits and sales grow. Bank of America is a great example of using Pinterest Analytics to identify top-performing pins and topics that users find most helpful. Pinterest Analytics can also help you understand your own impact. Pinterest offers a great way to help you understand how your brand resonates with your audience, but the key to this insight is using Pinterest Analytics. Social Media analytics pinterest

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive. (HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. The use of analytics in B2B marketing and sales is actually lagging other industries.

Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics

Crimson Marketing

Data Analytics. The post Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics appeared first on. Big Data. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it. Marketing Technology Podcasts

CMO 130

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.

Tracking Email Analytics Outside of HubSpot

Synecore

HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. The shortened URL is great for social media platforms such as Twitter where you need to keep your character counts low. While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. With HubSpot, you can easily measure and interpret all of your marketing channels and their individual key performance indicators (KPIs). Tracking URL: [link].

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

CMOs are Spending More on Marketing Analytics, Social and Content

Crimson Marketing

Here are the top trends you need to know: Roughly 8 in 10 US CMOs anticipate their companies will increase usage of predictive marketing analytics and big data tools within the year,  “with more than one-quarter expecting their use to increase by at least 25%.” ” “Social media occupies an average 7.4% of marketing budgets. ” Source: MarketingCharts.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Analytics Daily Weekly

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.

Maximize your social media marketing with Twitter’s new analytics

Biznology

Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. With Twitter’s new analytics, you can do that more than ever before! No more!

How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]

Hubspot

Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey , CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. Social media. Analytics Daily Blogging and landing pages. Direct and referral sources.

Twitter Rolls Out Tweet Performance Analytics to All Users

Hubspot

Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. According to TechCrunch (and a tweet from Twitter''s front-end engineer Ian Chan), now everyone can see their Twitter analytics. Who Has Access?

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Myth #1: You must have a mathematical background to do analytics. Myth #2: Analytics always take a lot of time to measure.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.

Sazcast Episode 35 – Twitter Analytics with Dave Peckens

Sazbean

Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens. Wildfire Analytics. Analytics Sazcast Social Media Social NetworksShow notes. Here are the links we discussed in the podcast: HootSuite. Bit.ly. Twitalyzer. SproutSocial. PeerIndex. CoTweet. Twitter Grader. Klout. Subscribe to the feed.

How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . Google Analytics, the most widely used web analytics tool, is free.

Twitter’s New Analytics: What You Need to Know

Vertical Response

Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Audience Insights provides small business owners with valuable information they can use in their social media campaigns. To access this feature, click on ‘Ads’, then under ‘Analytics’, select the Audience Insights button.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

Was the time you spent creating social media graphics for that campaign worth it? To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. As mentioned before, you can do similar analyses in other analytics tools such as Google Analytics.

5 Twitter Analytics Features You Might Not Know About (But Should)

Hubspot

The good news is you've got a great tool at your disposal: Twitter's free analytics. Not sure which Twitter analytics features you should be using? If you click on a Tweet, you’ll see engagement broken down even further into Retweets , Favorites, clicks on media, replies, link clicks, follows, and more. Social Media Analytics DailyWho follows you?

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.