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Trends and tips for search marketing

Biznology

Image via Wikipedia. I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University , whose class is using Search Engine Marketing, Inc. as its textbook. Give it a listen.

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21 stats show CMOs leap before they look at ROI

Biznology

Photo credit: Wikipedia. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. source: Marketing Chart). Do you believe CMOs are going to be more accountable to analytics and ROI in the near future? That’s good news.

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2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

Image via Wikipedia. If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. At the same time, that growth could come to an abrupt halt.

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Does Google need me to be a programmer to succeed at SEO?

Biznology

Image via Wikipedia. Among my students taking my search marketing classes, I am often asked what kind of technical skills are needed to succeed at search engine optimization. Building quality content and attracting links and social media activity is also decidedly low-tech. No messy coding needed.

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

How about slick tools to creating a social media email signature or conducting a video chat session? Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features. Looking for some helpful tools to enhance your online reputation management?

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Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. You never correct yourself. He doesn’t, either."

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DMA 2013: Top Takeaways for B2B Marketers #DMA13

KoMarketing Associates

According to Wikipedia : Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. B2B Events Search Engine Marketing Blog' Social for Lead Generation. Did you attend the event?