Biznology

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Content marketing metrics and analytics: it’s all about you

Biznology

For example, Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. .

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Ten self-marketing tips for undergrads

Biznology

Use all 120 characters available for your LinkedIn headline, and pack it with keywords about your skills. Finance, analytics, big data, strategy—use the terms hiring managers are looking for. Write your LinkedIn bio with your goal in mind. Seems obvious, but surprisingly many LinkedIn members use shots more suited to Facebook.

Tips 138
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Should you stop (organic) social media activity?

Biznology

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” There are a few reasons why this happens: Facebook dials back branded content. Look at your analytics. But is the additional effort worth the return?

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30 fascinating facts about organic vs paid social media

Biznology

66% of marketers cite Facebook as their preferred social network. 36% of businesses use social media analytics for more than competitor analysis. 30% of marketers cite LinkedIn as their preferred social network. 2% is organic reach of Facebook. Facebook is closing in on 2 billion active users. Facebook ).

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How to Choose a Good Social Media Agency

Biznology

Ask if the agency is helping with strategy, listening, analytics and reporting, tool management, etc. How do you use data and analytics in social media work? Ask for real specifics here – what was the crisis, how did they approach it strategically, how did they use analytics, how did they advise the client?

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RIP, Fleets

Biznology

But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? Stories became popular, so all the platforms rolled them out (I’m still not sure they belong on LinkedIn). All of them except Facebook are still figuring out how to monetize what they do.

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The dashboard has finally been perfected

Biznology

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Facebook Pages. Google Analytics. Google Analytics (Real Time). LinkedIn Company. Campaign Monitor. Constant Contact. Eventbrite. FreshBooks. GetResponse.

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