One of the most frequent questions that comes up in my classes is “With Facebook, do we still need a website?&#. After all, in its quest for world domination, Facebook has effectively created an alternate universe, their own in-house Internet. Powerful demographic information and analytics. As marketers, we need to be where our customers are and that means Facebook. In addition to this obvious fact, the data suggests that people are spending far more time on Facebook and less time on websites. facebookCertainly this is a valid issue. MORE >>

Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. Until such time as “new media&# channels like Twitter, Facebook, et al are able to establish industry-blessed benchmark media standards, I fear much of the fuss and buzz will stay experimental to the larger B2B community, at least.   Key is in selecting the appropriate keywords for the search analytics.  This is one conversation that helps gets social media initiatives approved… and funded. Why it’s important.  MORE >>

Web analytics tools are at their most powerful when you can interpret and integrate the numbers they provide—the rapturous layers of percentages and pie charts—with what happens in the context of your organization’s business, outside the world of site visitor data. In two recent SIGMA web analytics engagements, the key to the findings wasn’t was happening on page 27 of the site, or who was coming from Google. Interested in learning more about SIGMA’s web analytics offering? Subscribe to the Fifth Gear Analytics newsletter. Share this on Facebook. That $39.50 MORE >>

Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Share this on Facebook. Analytics Marketing Creative Marketing Strategy Barb Cote customer analytics marketing analytics marketing creativeBarb Coté. Reason 1:  Intelligent creative is not an add-on service, but should be part of an integrated, customized marketing strategy. Reason 2:  Intelligent creative should always be built upon true customer knowledge. Digg this! MORE >>

'There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? Find the answers to those questions and many more here in 16 remarkable guides to web analytics from the past year. Dali Burgado details three key features of Google Analytics 5 (GA5) for SEO professionals: dashboard customization with SEO widgets (e.g., Ways to Make Your Marketing Analytics Actionable by HubSpot. MORE >>