| |  Analytics + Linkedin |
| Page 1 of 8 | Previous | Next | B2B WEB STRATEGY JUNE 12, 2012 Leveraging LinkedIn Group Analytics Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you [.]. LinkedIn Social MediaBut how do you measure the effectiveness of your group, and learn how to improve over time? | B2B VOICES OCTOBER 10, 2011  Why LinkedIn’s Company Pages Now Matter More With one small update, LinkedIn made the company pages more releevant and more competitive with other social platforms last week. The new company updates feature allows the administrator for a company’s page on LinkedIn to now add news and share links that feed into the page’s stream. CME Group on LinkedIn. What the LinkedIn IPO Could Mean for B2B Communicatons. | | | | | |
| FIFTH GEAR ANALYTICS MAY 29, 2012  Applying the Lessons of “Simplify and Repeat” to Analytics was intrigued about how the lesson of simplicity could be applied to Marketing Analytics. In the world of analytics, we tend to deal with complex datasets and analyses. Select the right analytical tools given the business application. About the Author: Vida Tamoshunas is the Director of Marketing Analytics at SIGMA Marketing Group. Connect with Vida on LinkedIn. | IT'S ALL ABOUT REVENUE JANUARY 18, 2013 What Web Analytics Don’t Tell You by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Fire up Google Analytics and it’s easy to find how much of your traffic comes from repeat visitors. What’s not to love? Page Depth. Page depth is a lovely metric to have. | WEBBIQUITY MARCH 27, 2013  26 Outstanding LinkedIn Tips and Tactics Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection. | PAUL GILLIN OCTOBER 11, 2012 15 Tips for Getting the Most From LinkedIn Groups I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. LinkedIn gives you 120 characters for a headline, which is pretty generous. There Are Three Parts Of Any LinkedIn Post. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. to-B LinkedIn social networks | | | | | | | |
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B2B VOICES | WEDNESDAY, MAY 18, 2011  What the LinkedIn IPO could mean for B2B communicators
Tomorrow marks another milestone for social media with LinkedIn’s IPO. But as this story in Bloomberg details, LinkedIn gets “70 percent of revenue from business subscriptions, a model that’s similar to Salesforce.com.&# So perhaps instead of treating LinkedIn like social media perhaps its future is more like the CRM model. For those of you who read this blog regularly and know me, I am a long-time supporter of LinkedIn. The company pages section in my opinion seems to be the most lacking in functionality for LinkedIn. Group Pages. Make Me Pay. MORE >> -
FIFTH GEAR ANALYTICS | WEDNESDAY, JUNE 13, 2012  Marketing Analytics and Good Strategy Go Hand-In-Hand
As marketing analysts, we are focused on delivering excellence in all things analytical, whether a basic profiling exercise to provide our clients with more insight into what their customers look like, or a suite of sophisticated predictive models that identify who is most likely to act in a given campaign. In the table below, I have highlighted several sources of power, each with an application to marketing analytics. Application to Marketing Analytics. Most, if not all, analytical projects start with data. Connect with Vida on LinkedIn. Vida Tamoshunas. MORE >> -
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 10, 2010  Web Analytics + Customer Voice = 20/20 Vision.
Web analytics is a balance of a number of different disciplines, but unlike a #16 seed in the NCAA basketball tournament, it’s never one-and-done. A recent web analytics engagement at SIGMA put the spotlight on an outcome where the results of multivariate testing conflicted with what came next. combination of web analytics data and a wealth of voice-of-customer data gave a very clear picture of the situation. Interested in learning more about SIGMA’s web analytics offering? Subscribe to the Fifth Gear Analytics newsletter. Share this on LinkedIn. MORE >> -
WEBBIQUITY | WEDNESDAY, MARCH 21, 2012  Best LinkedIn Guides, Tips and Tactics of 2011
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. MORE >> -
B2B VOICES | FRIDAY, NOVEMBER 11, 2011  LinkedIn Becomes More Relevant for B2B Communicators
LinkedIn continues to be enhance its platform for B2B communicators. When LinkedIn went public I wrote about some new things for the company to invest in and focus on, and one of those was a dashboard. Yesterday, the company announced that an analytics dashboard is now live within groups. This is a game changer for LinkedIn but also for all of us. LinkedIn Dashboard. It’s no secret that I am a believer in the power of LinkedIn Groups. LinkedIn did not fence this data just for group managers. Don’t Overlook the Power of LinkedIn Groups. MORE >>
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