Brightedge

AUGUST 8, 2022

Here are some stats illustrating the current state of mobile: Mobile traffic accounts for 62% of total web traffic. Google also offers a host of features in Analytics and Search Console (the Mobile Usability and Core Web Vitals (CWV) reports are two examples) that developers use to improve the quality of their mobile websites.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

SmartBug Media

MARCH 13, 2020

If bounce rate doesn’t directly affect your page rankings, why do lower bounce rates correlate to higher rankings? In Google Analytics, you can track your bounce rate in aggregate for your entire website, or dig deeper and segment bounce rate by individual landing pages, blog posts, segments, and referral sources. Why is that?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Seismic

AUGUST 25, 2019

A Few Key Stats. First let’s take a look at a few key stats about sales efficiency and effectiveness in B2B businesses: Sales productivity is the #1 challenge for 65% of B2B organizations (The Bridge Group). Organizations that use sales analytics increase team quota attainment 4x faster than non-users.

Efficiency 72

Efficiency Effectiveness Enterprise Management Work Management 72

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Stats by page. To get the most from this data, compare it against your impressions and engagement data to see if there’s a correlation between publishing behavior and engagement. Social Media Analytics & Reporting Guide. Facebook Stats by Page. Engagement.

Facebook 80

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 80

Inbox Insight

SEPTEMBER 10, 2020

We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. The way vendors market to businesses can be augmented through Big Data and customer analytics. Is there a correlation? Reading time: 5 minutes.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Sprout Social

MAY 26, 2022

Your TikTok analytics page can give you demographic details about your viewers. Consider using analytics from your other social profiles (Facebook, Instagram, Twitter, etc.) Keep in mind that this platform excels at driving brand awareness, and it will be better to watch for correlation between flight dates, views, and sales.”.

Campaigns 142

Campaigns Examples Design Planning 142

KoMarketing Associates

AUGUST 19, 2013

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. The stats also show that the growth rate of Google Plus shares was approximately 18.5% Eric Wittlake (Babcock & Jenkins) - A digital and B2B marketer with a background in analytics and online media.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Content Marketing Institute

APRIL 23, 2018

Once you master the basics and your program grows more sophisticated , you can expand your focus to incorporate additional data points – and more advanced analytics techniques – into your measurement efforts. And, as your analytics capabilities grow more sophisticated, you can build it to include additional data points.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Linkedin 109

Linkedin Analytics Budget Programs Top of Funnel 109

DivvyHQ

NOVEMBER 19, 2018

New Content Marketing Technology Trends: 5 Stats Content Managers Should Know. Improving efficiency tends to go hand-in-hand with ROI, because there’s obviously a direct correlation between the two. Content marketing technologies are considered less difficult to implement than Data Management or Marketing Analytics solutions.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

Hubspot

JULY 6, 2021

Find out what else your audience cares about in correlation with your mission. We have been using the BuzzStream tool to send out emails and monitor all the analytics and stats." — Mckendall. "I Successful Email Marketing Strategies for Black-Owned Businesses. I love Adobe XD.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Digilant

FEBRUARY 23, 2021

We outlined a clear benefit of an omnichannel marketing solution above: more directly correlates to how consumers shop, which creates better brand perceptions amongst consumers. These stats outline the benefits brands can see when embracing omnichannel marketing campaigns. The Benefits of an Omnichannel Marketing Solution.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Campaigns 52

Attendify

SEPTEMBER 28, 2019

But for the purposes of this article, let’s clarify that we’re talking about the hard data captured via event technology, or the digital tools event organizers use to increase their productivity, boost their attendee engagement factor and maximize their overall event analytics prowess. We love these detailed tips from G2.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Linkedin 75

Linkedin Analytics Budget Programs Top of Funnel 75

Hubspot

MARCH 14, 2017

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. Ultimately, the data reveals video on a page correlates with more time spent on that page. In-depth analytics from Wistia lead to great results. Wistia's analytics provide much more detail than other platforms.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Attendify

JANUARY 8, 2020

Combine these initiatives with the communicative and analytical power of event technology, and you’ve got a recipe for a workforce that is informed, inspired, and in it for the long haul. Was there a correlation between how often new hires interacted with your event app’s social network and their overall level of onboarding satisfaction?

Peer-to-peer 45

Peer-to-peer Work Management Social Networks Training 45

Hubspot

MARCH 2, 2020

The impact of flexibility on a company is apparent when looking at the data and stats related to it. Here's a chart from The Economist that shows the correlations between work hours and employee effectiveness: Source: The Economist. Additionally, flexible perks such as shorter workweeks have been seen to boost productivity.

Marketing AI 97

Marketing AI Paid Search Agency Planning Work Management 97

Mass Analytics

JUNE 14, 2023

7 Stats to Evaluate Your Marketing Mix Model In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. Be aware though that rejecting H0 of the F stat does not mean that every single variable in the equation is significant.

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

Webbiquity

AUGUST 23, 2011

Direct and referral traffic are highly correlated. A closer look at Google stats (see below) reveals an even more remarkable point about search: while direct and referral traffic tend to be “spiky&# based on the popularity of individual posts, search traffic is more consistent over time.

Traffic 100

Traffic RSS Social Media Social Networks 100

Brandwatch Marketing

SEPTEMBER 21, 2022

You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. If you want something more, check out our list of Facebook analytics tools. Pinterest Analytics. Pinterest also has a built-in analytics platform.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

Inbox Insight

SEPTEMBER 18, 2018

This does involve taking something of a gamble in terms of dedicating what may potentially be a lot of effort and marketing spend on one account or prospect – but when it pays off, the correlating ROI is invariably well worth it – as much as 208% as some stats report. What do we mean by Account? Market influence.

Account Based Marketing 58

Account Based Marketing ABM Planning Demand Generation Agencies 58

Hubspot

JULY 13, 2023

The reason is that AI tools, such as ChatGPT, have been trained on outdated data from 2021 and 2022, so they can’t provide fresh stats/data. Achieved a 20% improvement in sales pipeline velocity by leveraging AI-based predictive analytics. Additionally, it doesn’t keep up with industry trends.

Marketing AI 52

Marketing AI Tips Work Management Ethics 52

Proteus B2B Marketing

MAY 7, 2014

Prior to getting into ON24’s report, they prefaced the presentation with a couple interesting stats; 65% of B2B buyers do self-education prior to engaging with sales and find 70% of their content on their own—through search, blogs, forums, communities, webinars, social media and what not—prior to making a purchase decision.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Convince & Convert

SEPTEMBER 20, 2010

The Science of Inequality – Finding Your Influential Customers Are You Treating Your Fans Like Cattle [link] REBlogGirl Great stats – my only note is that engagement is different for every brand. link] REBlogGirl Great stats – my only note is that engagement is different for every brand.

Social Media 160

Social Media Media Stats Statistics 160

RebelMouse

FEBRUARY 1, 2019

Likewise, our analytics tools make your CEO, CMO, and strategy teams feel equally as happy and supported. We then take those results and see how they correlate with conversion to goals — such as new shares, subscriptions, and purchases. Our testing includes how each version affects page speed and user experience.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Work Management 40

RebelMouse

FEBRUARY 1, 2019

Likewise, our analytics tools make your CEO, CMO, and strategy teams feel equally as happy and supported. We then take those results and see how they correlate with conversion to goals — such as new shares, subscriptions, and purchases. Our testing includes how each version affects page speed and user experience.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Work Management 40

Valasys

MAY 15, 2020

Thus, on-page engagement bears a direct correlation with improving your organic rankings. Research from Oberlo stats establishes that an average user is likely to spend 88% more time on a website with videos as compared to the one without it. Read more on 5 Reasons to Use Emotional Analytics in B2B Marketing.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Brandwatch Marketing

FEBRUARY 2, 2019

You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. If you want something more, check out our list of Facebook analytics tools. Pinterest Analytics. Pinterest also has a built-in analytics platform.

Paid Social Agency 113

Paid Social Agency Social Media Analytics Tools 113

Adobe Experience Cloud Blog

OCTOBER 11, 2012

Last June, Google introduced the rel=author tag, which displays an individual’s Google+ profile information within the author’s correlating search result. To address this concern, Google added the ability to track the number of +1’s through Webmaster tools and Google Analytics. Improving CTR.

Google 48

Google Allocation CTR Paid Search Agency 48

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Mass Analytics

MARCH 1, 2023

WHY IS CORRELATION CRUCIAL FOR REGRESSION ANALYSIS? Correlation – Also called Pearson’s Coefficient of Correlation – is a key statistic that needs be computed and analyzed as part of the explore phase of the MMM workflow. However, the presence of a correlation does not necessarily mean causality.

Marketing Mix 52

Marketing Mix Lead Ranking Analysis Sample 52

Hubspot

JANUARY 17, 2017

We ran an analysis on the correlation between various values and views for all of our articles so far. For us, the most strongly correlated factor with views is recommends (r=0.77). Second, Medium stats are detached from the rest of our analytics. Third, Medium’s analytics dashboard just doesn’t allow you to go very deep.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Convert

NOVEMBER 13, 2023

They observed an unused feature called “save search” correlated with higher user engagements via messaging. Product Data & Analytics: What Do You Need to Have in Place Before You Can Experiment? Holidays or weekends can skew your stats, so take those into account and focus on lasting impacts.

Product 52

Product Lead Ranking A/B testing Sample 52

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. 5: Opportunities.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

APRIL 9, 2015

Below are a few charts and stats to help you understand how the number of blog posts published monthly and in total can affect traffic and leads, depending on company size and business type. For B2C companies, there was a steady positive correlation between the number of posts and traffic. Blogging Analytics Daily'

Advertising Benchmark 28

Advertising Benchmark Companies Custom Publishing Correlation 28

Hubspot

JUNE 9, 2015

It also “throws off” your email analytics by including disengaged readers, instead of focusing on how well your content is doing with engaged ones, who are the ones most likely to take action. Failing to correlate your email activities with your other marketing activities is a big no-no! Opportunity: Clean up! Integration.

Newsletter 28

Newsletter Personalization Ad Frequency CAN-SPAM 28

Optinmonster

MARCH 1, 2024

The stats show that mobile has become increasingly important in generating leads and making sales. Source: StatCounter Global Stats – Search Engine Market Share Interesting, right? Source: StatCounter Global Stats – Platform Comparison Market Share 2. Login to Google Analytics, and navigate to Audience » Mobile.

SEO 92

SEO Lead Scoring Lead Ranking Mobile Marketing 92