article thumbnail

Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

Look for long-tail keywords, which are expanded and targeted phrases. For example, “marketing automation” is a seed word, but “how to purchase marketing automation tools” is a long-tail keyword. Type the term into your SEO research tool (we use SEMRush , but there are plenty of others — Ahrefs , Ubersuggest , and more).

article thumbnail

IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

“As audio continues to evolve and gain traction, you can expect to hear new innovations around data, measurement, attribution and, crucially, about the ability to assess podcasting’s contribution to KPIs in comparison to other channels in the media mix,” said IAB CEO David Cohen, in his opening remarks. The drought is largely over.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Transparency can be as simple as offering an online product comparison tool. Predictive analytics are changing the B2B marketing landscape and for good reasons.

article thumbnail

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Adobe Experience Cloud Blog

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions. The content can also be converted to PDF format for use in offline customer service interactions.

article thumbnail

How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Let’s chat about long-tail keywords. Sometimes, less can be more.

article thumbnail

How to Create an SEO Strategy That Guides Leads Down the Sales Funnel

Televerde

You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. You can gain leverage over competitors simply by producing content your buyers want – like product comparisons. Plus, you can use the analytics to collect valuable behavioral data.

article thumbnail

Empower Your SEO and Digital Marketing Strategy with Data

Anyword

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. Google Analytics offers a myriad of insights into your existing audience. A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible. Google Analytics.