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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider. Google Analytics.

SEO 174
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It’s Black Friday Into December for MarTech Tools

Webbiquity

It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. Netpeak Software develops SEO tools: Netpeak Spider (SEO audit, comprehensive analysis, website scraping) and Checker (SERP scraping, bulk URL comparison).

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SEO Tool Bake-Off: Serpstat vs. SEMrush

Webbiquity

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Each tool offers a variety of data from rank based on geographic region to keyword information on both SEO and PPC campaigns. Serpstat provides information on over 180 million domains, compared to SEMrush’s 87 million. Comparing APIs.

SEO 159
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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Informational Intent: These users are on a fact-finding mission.

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Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

Here are some trends I expect will be important. These included making it easier to share emails and Web pages, tracking shares through embedded URLs, and monitoring social media conversations. Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results.

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Empower Your SEO and Digital Marketing Strategy with Data

Anyword

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. Google Analytics offers a myriad of insights into your existing audience. This information can also help shape or fine-tune your customer persona. Google Analytics. Ranking dashboards. Algorithms.