Webbiquity

FEBRUARY 25, 2016

Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. This is the power of a simple Case Study.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Drive leads and sales. But how exactly do you write a great (or even good) B2C blog post? Build trust and authority. Share news and deals.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

APRIL 19, 2012

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. What Are 'Attributions' in Marketing Analytics? As a wise man once said, you should always give credit where credit is due! Last Touch Attribution.

Multi-Touch Attribution 28

Multi-Touch Attribution Analytics Conversion Marketing Analytics Tools 28

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Webbiquity

DECEMBER 5, 2011

Technorati and AllTop are two of the general-topic blog directories. Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Industrial Marketing Today

DECEMBER 22, 2010

In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. from my Google Analytics, the number of inbound links received, retweets and other social sharing. Marketing Automation vs. Inbound Marketing. Inbound Marketing. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

ConvertKit

OCTOBER 30, 2018

Welcome to affiliate marketing! It’s one of the easiest and most natural ways to monetize your blog. Most beginning bloggers start with affiliate marketing and using the Amazon Associates program is one of the best places to start. Review posts are a fantastic ways to increase your affiliate income through your blog.

Amazon 71

Amazon Blogger Marketing Analytics Tools Intent 71

Webbiquity

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. How did WordPress emerge as the leading blog platform? Web Traffic Tracking Alternatives to Google Analytics by uber.la.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

LeadSquared

SEPTEMBER 16, 2013

More than 1700 free themes, and 25,762 WP plugins (and growing) in the plugin repository are just a few of the reasons behind the popularity of WordPress as a Content Management System. This version is preferred for personal blogging, and is not really suitable for business blogs. Google Analytics , JetPack.

FAQ 52

FAQ Lead Generation Webinar Metrics Optimization 52

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. B2B marketers who blog get 67 percent more leads than those who don’t.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

LeadSquared

MARCH 19, 2013

Why do Businesses Need to Start Blogging? Think of the digital marketing world as a gala event; everyone wants notice. ” To answer this is one (okay two) words I would say ‘Start Blogging’. Use Google Analytics to check the change in traffic. How frequently should I blog? As much as you can!

Small Business Marketing 52

Small Business Marketing Business Lead Scoring Lead Ranking 52

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. But how do you know if all that commitment is actually leading to a positive ROI? Analytics, my friends. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Social media?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Well, that's exactly what happened to a technology provider called Marco.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

PureB2B

OCTOBER 20, 2021

Developing a content marketing plan is not as simple as it may seem. You can’t publish hundreds of articles on the internet and expect them to rank on Google on their own. Yes, knowing that you should be into content marketing is the first step. That implies that many more businesses are doing it.

Content Marketing 140

Content Marketing Tips Planning Work Management 140

Hubspot

SEPTEMBER 16, 2015

Lucky for us, there are still a multitude of great marketing blogs that welcome our comments. If you’re looking for a blog where the comments are as good as the articles, you’ve come to the right place. That one blog post has 392 comments on it. 1) Grow - Mark Schaefer. Have you heard about the concept of “Content Shock”?

Opt-out 28

Opt-out Marketing Analytics Tools Paid Search Agency Opt-in 28

Hubspot

SEPTEMBER 8, 2016

With so many people (and apparently pets) blogging today, general consumers are far more familiar with most blog conversion practices and, unfortunately for marketers, how to avoid them. Think your blog is missing something? 1) A Dedicated Blog Subscription Page. 7) A Subscription Lead Magnet.

Design 28

Design Landing Pages Cross-Selling Word of Mouth 28

Online Marketing Institute

DECEMBER 1, 2010

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. The blog can even extend beyond the conference and be used as a year-round source of information.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

AUGUST 17, 2012

Intern programs -- when built right -- are a great way to get additional support for your marketing team, and teach your interns the ins and outs of contributing to a business. What does a good marketing internship program look like? Good intern managers see each semester as a lifecycle with a solid beginning, middle, and end.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

BuzzSumo

DECEMBER 17, 2020

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. click_to_tweet tweet=”A reliable source of inspiration for multiple topics can make-or-break our content marketing. Facebook marketing.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Hubspot

MARCH 19, 2012

When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. On the contrary, we believe many marketers are able to integrate a paid search strategy with their organic search strategy quite well.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

MAY 9, 2019

These cover the main business skills you'll need to advance in today's rapidly changing workplace -- from digital marketing and coding to selling, leadership, and more. Marketing Courses. Fundamental Marketing Courses. Marketing Fundamentals: Who Is Your Customer? How Websites Work by Google Garage.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

PureB2B

OCTOBER 20, 2021

Developing a content marketing plan is not as simple as it may seem. You can’t publish hundreds of articles on the internet and expect them to rank on Google on their own. Yes, knowing that you should be into content marketing is the first step. That implies that many more businesses are doing it.

Content Marketing 62

Content Marketing Tips Planning Work Management 62

Hubspot

FEBRUARY 10, 2014

And if you can implement a search bar that provides insight into what keywords visitors are searching for on your blog (e.g. Google Site Search, which integrates with Google Analytics), a bonus is that you can identify the types of content your readers are actively searching for and use that to inform your content creation strategy!

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

LeadSquared

JULY 28, 2015

However, once the traffic starts coming in, you need to make sure that you do not miss out an opportunity to turn those visitors into leads. An Analytics Plugin – As you would have understood by now, blogging is not a standalone activity. Here is a list of parameters an Analytics Plugin must monitor. Happy Blogging!

Business Blogging 40

Business Blogging CMS Development Digg Domain 40

FMG Suite

DECEMBER 7, 2021

So, let’s make it a good one with five of our favorite reads on how to be more confident in your plans, 7 social media strategies that CMOs need to adopt in 2022, how to properly use Google Analytics and more. And as we continue into 2022, social media will continue to play a big role in your marketing efforts.

Trends 52

Trends Marketing Analytics Tools Comparison Social Media 52

KoMarketing Associates

SEPTEMBER 15, 2016

What this means is, if you’re running an internet marketing blog, you’d better make sure it’s a good one. Just remember, you’re not alone: 6.7MM people publish blogs on blogging websites and another 12MM write blogs using their social networks. ” Revisit Your Keyword Strategy.

Internet Marketing 120

Internet Marketing Peer-to-peer Marketing Analytics Tools Lead Scoring 120

Optinmonster

AUGUST 23, 2023

It offers more control and customization because you manage your own website and hosting. Most business blogs prefer WordPress.org. The basic blog hosting service is free, but you can buy premium services like: a custom domain name, additional storage, and more. App market for adding extra features and functionality.

Marketing Management 52

Marketing Management Blogger Budget Programs Best Practices 52

Marketing Insider Group

OCTOBER 3, 2023

For example, what if you run a cleaning business? Blogs about hiring a cleaner will get stale and too self-promotional. The Google bots can’t spend all day, every day, crawling every page on your site. Plus, when you answer vital questions under headings, Google is more likely to use your post for a featured snippet.

Lead Scoring 285

Lead Scoring Lead Ranking SEO Tips 285