Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. By leveraging techniques such as natural language processing and sentiment analysis, AI can distil unstructured data from sources like customer reviews, emails, and social media posts into valuable insights.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Heinz Marketing

MARCH 26, 2022

Most people believe B2B marketing to be dry and dull, however what researchers have found leads to this assumption is that it’s not the product or services offered that are causing this image, but how it’s presented. How to Conduct Effective Audience Analysis in Six Steps. B-to-B Marketing Doesn’t Have to Be Boring.

Analysis 97

Analysis B2B B to B Paid Search Agency 97

Zoominfo

MAY 31, 2022

Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. Top-Down Market Size The top-down approach uses industry research to estimate the size of your TAM. Read More How Do I Calculate TAM? Learn the Methods Why Do I Need to Find My TAM?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 97

Research Case Studies Case Study Skype 97

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Oktopost

NOVEMBER 16, 2023

Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? What Are The Key Components of Social Data Analysis?

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Zoominfo

MAY 8, 2020

It is most often used to provide “guardrails” for companies putting together go-to-market (GTM) strategies, or who are planning to present to potential investors. The Top-Down approach to calculating TAM uses industry research to estimate the size of your addressable market.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. However, in a sponsored research report, IDC estimated that Salesforce’s ecosystem will be six times the size of Salesforce itself by 2024 , which provides some context to the overall CRM field. market share in the CRM industry, according to prior analysis from Gartner.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. In short, primary research will help you grow your firm.

Research 150

Research Service Planning B2B Thought Leadership 150

Valasys

SEPTEMBER 8, 2023

There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. AI-driven marketing techniques are becoming the standard, with data analysis playing an important part in assisting firms in achieving success.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Savanta

NOVEMBER 14, 2016

In this survey we asked buyers whether they associated our client’s brand and thirteen competitors with ten attributes which previous qualitative research had identified as important in this market. Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. Here’s what we found.

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

Savanta

NOVEMBER 14, 2016

In this survey we asked buyers whether they associated our client’s brand and thirteen competitors with ten attributes which previous qualitative research had identified as important in this market. Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. Here’s what we found.

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

KoMarketing Associates

JUNE 23, 2016

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.

Case Study 120

Case Study Case Studies Marketo Studies 120

KoMarketing Associates

MAY 30, 2017

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. We hope you agree. Salesforce’s State of Marketing. Moz’s The Search Landscape.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Contify

AUGUST 25, 2020

This requires that organizations make decisions that are informed by secondary data, and targeted primary research. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. It even improved the quality of the research results. Made for people.

Research 52

Research Design Peer-to-peer Ethics 52

Excelsior Research

AUGUST 25, 2022

How much should you value market research? Let it be a traditional or modern marketing, market research has the utmost importance as well as the profits. The blog will provide you will some understand on how much should you value market research? How much should you value market research? What is market research?

Research 52

Research Planning Terms and Conditions Marketing Management 52

seo.co

MAY 19, 2020

What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? SEO Competitor Analysis: What Now? Thankfully, there are plenty of strategies you can use to manage your competition—but everything starts with an SEO competitor analysis. What Is an SEO Competitor Analysis? Table of Contents. Conclusion.

Analysis 98

Analysis SEO Domain Cost Per Click 98

Circle Studio

FEBRUARY 14, 2020

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. There are a few key steps that can set your firm up for success when conducting a competitive analysis. Surveying or interviewing clients directly presents another opportunity to identify competitors.

Analysis 78

Analysis Press Marketing Proposals Comparison 78

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. The format of your blog post, whether a how-to guide, listicle, in-depth analysis, or personal narrative, should cater to both the topic and audience preferences. Start with keyword research.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Brandwatch Marketing

NOVEMBER 20, 2018

Analyzing your competitors—whether it is through traditional market research or through real-time social media analytics—goes way beyond the simple head-to-head between you and a rival. But this presented them with the second problem—could they own this flavor against the two big incumbents? – Walt Disney. The answer was yes.

Analysis 65

Analysis Work Management Marketing Management Social Media 65

Heinz Marketing

DECEMBER 26, 2023

These insights serve as guiding beacons toward effective strategies that not only navigate the present but also paint a picture of the potential future. Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses.

Business 114

Business Analysis Work Management Forecasting 114

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87

Marketing Insider Group

AUGUST 2, 2021

Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. The way that you present your brand to the public can determine the success of your marketing. This can be helpful at times.

Brand Identity 347

Brand Identity Branding Multi-Channel Ethics 347

Hubspot

OCTOBER 11, 2019

The reason T-Mobile's ad was so relatable is because of their market research. To accomplish all of these important factors in one go, many companies use conjoint analysis. The reason phone companies include these specs in their marketing is due to research such as conjoint analysis. Types of Conjoint Analysis.

Analysis 70

Analysis Mobile Advertising Television marketing Customer Surveys 70

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). What Is A Win/Loss Analysis? A win/loss analysis is the process of studying past business deals to evaluate why sales opportunities became wins and losses. Let them take the wheel in scheduling and medium choice.

Analysis 100

Analysis Work Management Marketing Management Sample 100

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. But once this list of keyword research is developed, an important facet of SEO is to prioritize this list based on where these keywords resonate in the buyer journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Exo B2B

APRIL 12, 2022

Situation analysis in strategic marketing in B2B [1] can be seen as a “turn off” for some prospects, who only see it as an ordinary transfer of knowledge. A situation analysis with recommendations in strategic marketing in B2B must be done with meticulousness and with different skills. I’m looking forward to reading your comments! [1]

Analysis 52

Analysis B2B Marketing Planning B2B 52

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Savanta

DECEMBER 7, 2016

That’s where market research comes in. There are four main techniques used in pricing research and I’ll explore them all in this and my next blog post (all in plain English, with real-life examples you’ll be pleased to hear). Learn more about Circle’s approach to business-to-business (B2B) pricing strategy research here.

Pricing 120

Pricing Price Business to Business Research 120

Launch Marketing

SEPTEMBER 16, 2020

Importance of Analysis. In that same survey it was reported that 58% of organizations treat social media as one of their go-to research channels to find vendors. For guidance on personalizing your marketing efforts, check out the Personalized is Profitable presentation. The Right Tools for the Analysis Job.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71