Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats.

B2B 158

B2B Case Study Case Studies Content 158

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. The format of your blog post, whether a how-to guide, listicle, in-depth analysis, or personal narrative, should cater to both the topic and audience preferences. Start with keyword research.

SERP 239

SERP Keywords Eye-Tracking Planning 239

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Webbiquity

MARCH 28, 2023

Slack comparison post by Pumble provides an in-depth, detailed analysis of the benefits and drawbacks of these two apps. Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. Coschedule features some great case studies.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

seo.co

MAY 19, 2020

What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? Step Five: Study Their Backlink Profile. + SEO Competitor Analysis: What Now? Thankfully, there are plenty of strategies you can use to manage your competition—but everything starts with an SEO competitor analysis. Table of Contents.

Analysis 98

Analysis SEO Domain Cost Per Click 98

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. It even improved the quality of the research results. Made for people.

Research 52

Research Design Peer-to-peer Ethics 52

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization.

Training 156

Training Lead Ranking Phishing Paid Search Agency 156

Vision Edge Marketing

OCTOBER 18, 2018

For each race that made the initial list, we researched that race’s previous years’ information for course, racers, and winner details. In the case study Thorough Competitive Analysis Leads to Successful Shift in Business Strategy you can learn how one of our customers applied this approach. Know what you need to know.

Work Management 184

Work Management Analysis Validation Marketing Management 184

Marketing Insider Group

AUGUST 21, 2023

Either the robots replace the people in a particular role or use case, or they don’t. This is particularly the case in the industrial economy, but it also continues to increase in the professional services world. Companies should keep in mind that leveraging AI-powered sentiment analysis doesn’t take humans out of the equation.

Marketing AI 186

Marketing AI Marketing & Strategy Top of Funnel Resource Management 186

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). What Is A Win/Loss Analysis? A win/loss analysis is the process of studying past business deals to evaluate why sales opportunities became wins and losses. Let them take the wheel in scheduling and medium choice.

Analysis 100

Analysis Work Management Marketing Management Sample 100

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Webbiquity

MARCH 31, 2022

You can move decision-makers through the funnel faster by presenting them with messaging that speaks directly to their needs. Omnichannel success, like web presence optimization , isn’t just about being present on as many channels as possible—it’s about fully integrating them. Account-based marketing is here to stay.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Vision Edge Marketing

NOVEMBER 2, 2021

In a different study, McKinsey found a strong correlation between innovation and performance. Capture and provide examples/case studies/testimonials of successful implementation especially by influential peers. Then they present well-defined and easy change management and onboarding processes. New is uncomfortable.

Peer-to-peer 185

Peer-to-peer Work Management Marketing Management Planning 185

Moz

JANUARY 26, 2020

I’ve done a lot of research on featured snippets in the past. But before I dive deep into my analysis: this post does NOT have a fairy-tale ending. With this analysis, we can figure out whether they have featured snippets displaying or not, along with the % of their organic keywords with a featured snippet as a SERP feature.

Case Studies 64

Case Studies Case Study Features Studies 64

Lead Forensics

APRIL 16, 2024

Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media tools prepare your team to be at the forefront of the future.

Social Media 99

Social Media Work Management Marketing Management Media 99

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

nDash

SEPTEMBER 10, 2021

It includes presenting content in several formats to ensure you’re reaching your target audience effectively. 6: 4 Reasons Why You Should Hire Freelance Case Study Writers, and How to Help it Go Smoothly (2021). They don’t know which writer to pick and, in some cases, where to find them. The problem?

Analysis 52

Analysis Marketing Budget Marketing Analytics Tools Marketing Budget Creation 52

Martech

OCTOBER 30, 2023

However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). This article is a practical guide that explores the evolution of personalization and the complexities it presents. Analysis paralysis. Resource intensive. Here’s how: Step 1: Strategize.

Personalization 120

Personalization Practices Allocation Enterprise Management 120

Zoominfo

APRIL 19, 2023

In cases where confidence is the main issue, offering words of encouragement or reassurance may suffice. According to Gartner, research shows that businesses that introduce sales coaching see an 8% improvement in team performance. If this is the case, you should consider using a peer review model for coaching.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . Uses of Premium Content.

Paid Content 145

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 145

Brandwatch Marketing

OCTOBER 30, 2018

The best way to do that is through image analysis. How to translate a visual language using image analysis. A 2018 University of California, Irvine, study showed that , “Teens, who are developmentally able to perceive a situation from the third?person presentation online.”. 72% of teens use Instagram.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Heinz Marketing

MARCH 4, 2022

In this episode, we will examine decision-making research as it is explored in 3 papers: Bounded Rationality: The Adaptive Toolbox (Gigerenzer, 2001). Prospect Theory: An Analysis of Decisions Under Risk (Kahneman & Tversky, 1979). So let’s dive in to what decision research can tell us about how buyers analyze choices.

Research 52

Research Peer-to-peer Domain Case Studies 52

Belkins

JANUARY 21, 2020

This analysis includes: Hardware and software. In case your target audience is extra cautious and prefers to take things slowly, you can work on test services and samples, making your introduction as subtle as possible. In many cases, a lack of understanding of the buyers’ needs and plans is to blame. What do your prospects use?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Contently

FEBRUARY 1, 2023

Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams. Assuming that is in place, how can content help to support different departments within a typical business organization?

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

B2B Marketing Directions

SEPTEMBER 1, 2019

In my last post , I discussed some of the major findings from the State of Original Research for Marketing 2019 survey by Mantis Research and BuzzSumo. This research found that a substantial number of companies have made original research an integral part of their marketing efforts.

Customer Surveys 49

Customer Surveys Research Effectiveness B2B Thought Leadership 49

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. In 2019, 90% of all U.S.

Buyer Intent 356

Buyer Intent Intent Work Management Marketing Management 356

BuzzSumo

MAY 9, 2019

That’s why I’m sharing one major method I use to research content types to focus on for awesome engagement. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts. The main BuzzSumo feature I look at for this purpose is the “ Content Analysis ”. Original Research.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Ad Agencies Work Management 112

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. According to recent studies, 84% of law firms are already marketing their practices on social media.

Social Media 62

Social Media Work Management Marketing Management Media 62

Salesforce Marketing Cloud

JANUARY 27, 2023

Beauty giant L’Oreal has invested more in research and development every year, even in tough times. Multiple studies show companies that operate in survival mode, making deep cuts and reacting defensively, tend to stagger through a downturn, are slow to recover, and never really catch up to those who continued to invest and innovate.

Business 98

Business Paid Search Agency Merchandising Case Studies 98

Salesforce Marketing Cloud

JUNE 28, 2023

Our latest State of Sales Report shows 81% of sales reps say buyers increasingly conduct research before they reach out. Why the sales pitch is still so important A report from research firm G2 revealed 68% of buyers don’t involve sales until they’re ready to make a purchase.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. In decision analysis terminology, a decision is only made after an irrevocable allocation of resources takes place.

Allocation 118

Allocation Marketing Attribution Enterprise Management Marketing AI 118

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Spiralytics

FEBRUARY 12, 2024

Strong research skills are also a key skill when hiring an SEO specialist, as gathering insights into industry trends, competitor strategies, and user behavior enables your company to identify new opportunities. Expertise in SEO tools SEO specialists use various tools to gather data quickly.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. Here’s how. Applying these insights impacts your business strategy in two ways: 1.

Social Media 106

Social Media Ideal Customer Profiles Media Customer Satisfaction 106