Hubspot

FEBRUARY 6, 2019

For the past three years, Orbit's been focused on correlating blogging tactics with results. The results of the survey, along with Andy’s comprehensive analysis and 25 graphs to depict the data, are presented in full here. As trends emerge, the story continues to get more intriguing with each passing year.

Blogger 72

Blogger Correlation Business Comparison 72

Conductor

MARCH 24, 2020

By creating Segments and using Segment Comparison, you can slice the data to align with those products, business units, or topic, to more easily report to other members. We’d recommend: Content Performance Report Metadata Optimization Keyword Performance Report Search Console Analytics Report Local Demand Comparison Seasonality Report.

SEO 49

SEO Enterprise Management Correlation Comparison 49

ConversionLogic

SEPTEMBER 4, 2020

We’re living in a world of unknowns with variables the industry has never seen; at VideoAmp, we’re committed to developing analysis based on the information available, and creating comparisons that make sense. In looking at this time frame, during pre-quarantine games on ESPN and TNT, viewership decreased 6% and 53%, respectively. .

Advertising Agencies 40

Advertising Agencies Comparison Paid Search Agency Correlation 40

The ROI Guy

JANUARY 25, 2018

We addressed this for our own sales reps, creating an interactive Discovery Tool to automate the gathering and analysis of needs for our own prospects (developed using our Alinean Value Cloud platform). As a result, we develop proposals that specifically cover these needs and are perfectly aligned. Think mini-diagnostic assessment.

Peer-to-peer 45

Peer-to-peer Correlation Comparison Advertising Benchmark 45

Contify

MARCH 12, 2020

Information analysis: Insights can be extracted by analysing the structured information to draw insightful comparisons and correlations. Information reusability: A taxonomy improves information discoverability and, thus, increases its value by allowing for reuse rather than a recreation of information every time we need it.

Digital Transformation 52

Digital Transformation Correlation Work Management Touchpoints 52

Customer Experience Matrix

FEBRUARY 7, 2007

Similarly, the timing of the events is needed to do discounted cash flow analysis. At best there may be some rules of thumb based on historical correlations. But even they need to look at the numbers in comparison with something. The two major bases for comparison are time periods and customer segments. years good or bad?

Analysis 120

Analysis Comparison Acquisitions Segmentation 120

Unbounce

APRIL 15, 2021

They reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work. Our machine learning analysis enabled us to look at copy from 34 thousand pages. They help you build a culture of continuous improvement in your organization.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

ClearVoice

FEBRUARY 2, 2024

Analytics and performance metrics: The most common challenge B2B marketers have while measuring content performance is integrating/correlating data across multiple platforms (84 percent). It outlines your content marketing efforts and how they’ll achieve your marketing and overall business objectives.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Moz

SEPTEMBER 3, 2020

Awards versus popularity, again, it's already been done in a number of places that do comparisons of here's the ones that had the highest box office versus here's the ones that won certain types of awards. We can do a statistical analysis." Does one correlate with awards and critics? We've got to see what our correlations are.

Sample 76

Sample Best Practices Content Correlation 76

ClearVoice

DECEMBER 18, 2023

Pipeline Influence Pipeline influence involves tracking how content consumption correlates with the progression of accounts through the sales pipeline. This analysis helps you understand how well your efforts to tailor content to the specific needs of each account are paying off.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Pipeline Influence Pipeline influence involves tracking how content consumption correlates with the progression of accounts through the sales pipeline. This analysis helps you understand how well your efforts to tailor content to the specific needs of each account are paying off.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Moz

MARCH 2, 2021

I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. In my analysis of local banks, I started by listing the questions I wanted to know the answers to: What characteristics are shared by top-ranking local bank websites?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Inbox Insight

MARCH 14, 2022

One of the key takeaways from our market research analysis is that an integrated multi channel approach is vital to achieving a unified cross-channel experience. This is no doubt due to the sometimes vast differences in performance measuring metrics across channels, making it difficult to draw accurate comparisons.

Multi-Channel 98

Multi-Channel Advertising Channels Planning Top of Funnel 98

B2B Marketing Analytics

AUGUST 2, 2020

These pipeline correlations of the marketing activities provide valuable insights when it comes to understanding “when” the new opportunities were created in marketing engaged accounts and for the accounts with existing opportunities, how marketing was able to influence deal expansion and accelerate deal closures.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

B2B Marketing Analytics

AUGUST 31, 2021

These granular data points enable detailed comparison analysis among different nurture campaigns to better understand which nurtures are driving engagements across the accounts from different demographics. Pipeline influence data models also provide details into the metadata for nurture campaigns.

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52

Porch Group Media

APRIL 13, 2021

Recent research by Validity examined the correlation between email and data quality. In comparison to other aspects of email marketing, 9% said data quality is most important, 53% stated its highly important, and 33% stated data quality is moderately important.

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80

SmartBug Media

JUNE 29, 2020

Monthly and annual churn rates are helpful when monitoring trends or making comparisons over time. Do a full analysis either monthly or quarterly on churned accounts to see what the major takeaways are and what your entire organization can do to limit churn in the future. Want more information on ways you can minimize churn?

Churn Rate 100

Churn Rate Effectiveness Cross-Selling Pricing 100

Navigate the Channel

DECEMBER 1, 2023

These algorithms can identify hidden patterns and correlations that humans might overlook. For real-time data analysis, Apache Storm is a stream processing framework. With its free and low-priced entry-level plans, HubSpot works well for small businesses and solo entrepreneurs,” according to a Forbes comparison of the two.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Customer Experience Matrix

JULY 3, 2007

Also, as I’ve previously commented, Balanced Scorecard systems don’t attempt to precisely correlate performance drivers to results, even though they do use strategy maps to identify general causal relationships between them. So a simple correlation of this period marketing costs vs. this period business results makes no sense.

Planning 120

Planning Marketing Budget Creation Correlation Work Management 120

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values. Behavioral Analysis Features The right heatmapping tool should first and foremost support this purpose.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Sprout Social

AUGUST 1, 2019

To get the most from this data, compare it against your impressions and engagement data to see if there’s a correlation between publishing behavior and engagement. 6 Steps to Conduct Deep Facebook Analysis. What this section shows: A performance comparison across the different Facebook pages you manage. Facebook Top Posts.

Facebook 77

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 77

QuanticMind

NOVEMBER 13, 2019

The very definition of data-driven marketing refers to the construction of strategies built on information prised from the analysis of big data that is compiled from consumer interactions and engagements online. Learnings and correlations that are surfaced can easily be transferred into other outlets for testing and experimentation.

Paid Search Agency 40

Paid Search Agency Advertising Channels Optimization SEM 40

Convert

NOVEMBER 13, 2023

Depth of Analysis Web Experimentation Product Experimentation Usually involves marketing- and sales-level analysis of the business. They observed an unused feature called “save search” correlated with higher user engagements via messaging. Control for multiple comparisons. Ruben de Boer 3.

Product 52

Product Lead Ranking A/B testing Sample 52

Hubspot

MAY 10, 2015

One of the struggles that slows down my own reporting and analysis is understanding what type of chart to use and why. To create charts that clarify and provide the right canvas for analysis, you should first understand the reasons why you might need a chart. To create a comparison chart, use these types of graphs: Column.

Comparison 28

Comparison Top of Funnel Distribution Paid Search Agency 28

QuanticMind

JANUARY 22, 2019

Thus, because of these capabilities, deep learning can draw correlations between data points and forming data clusters that inform understanding of the task at hand. Machine Learning and Deep Learning: A Comparison. As mentioned, deep learning requires an initial layer of data analysis in order to deliver nuanced results.

Marketing AI 40

Marketing AI Classified Ads Correlation Advertisements 40

Customer Experience Matrix

MARCH 5, 2009

Although the focus of these last three posts has been on usability scoring, you may remember that the goal described in the blog post that started all this was to develop a summary comparison of demand generation vendors that marketers could match against their needs. So here's what I will do. Content Management 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Hubspot

NOVEMBER 21, 2014

And they''re curious about how they''re performing -- especially in comparison to their peers. If you haven''t downloaded the report yet, you should -- it''ll give you a whole lot more analysis and insight into the minds of other marketers. 22) Having an SLA correlates with higher budgets.

Stats 28

Stats Top of Funnel Peer-to-peer Paid Search Agency 28

Moz

MARCH 5, 2019

Correlations between DA and SERP rankings. The most important component of Domain Authority is how well it correlates with search results. But first, let's get the correlation-versus-causation objection out of the way: Domain Authority does not cause search rankings. Methodology. I then averaged the coefficients for each metric.

Domain 66

Domain Analysis Correlation SERP 66

B2BMarketing.net

FEBRUARY 8, 2024

Checkers is tactics, and to succeed, requires following one-dimensional, uncomplicated rules in a (by comparison) swift march across exactly the same board. Strategy requires all four PEMI steps to be highly integrated and refined through iterative and recursive thinking and critical analysis. PEMI: Plan-Execute-Measure-Improve.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Salesforce Marketing Cloud

DECEMBER 19, 2023

Comparison isn’t always the thief of joy. But sending multiple versions of an email – with different subject lines, preview text, copy, calls-to-action, or timing of delivery – can give you a basis for comparison. And, learning from your results involves a ton of data analysis. When’s the right time to hit ‘send’?

Marketing AI 109

Marketing AI Multivariate analysis Lead Ranking Click Rate 109

Outgrow

JUNE 20, 2022

He specializes in data collection, analysis, filtering, and transfer by the means of widgets and applets. I don’t, haven’t seen the correlation or the comparison to 2021, 40% of all VC money is actually spent on Facebook and Google. Why hiring A+ talent does not always imply creating an A+ culture. About our host:

Paid Content 52

Paid Content Communities Work Management Product 52

Zoominfo

MAY 14, 2020

Predictive intelligence allows this type of analysis and to happen instantly, in a way that human analysis can’t compete with. An identified company profile is the primary basic requirement of any kind of scoring or predictive analysis?—basic The best part? Predictive Intelligence Stats. Type #1: Fit Data.

Ideal Customer Profiles 162

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 162

Moz

FEBRUARY 23, 2021

The variances in revenue performances also empirically correlated with time frames when the public received more support, in the form of stimulus checks. We narrowed those 8 industries down to three categories defined by Google Analytics for the purposes of this analysis: Shopping (10), Travel (3), and Autos & Vehicles (3).

Case Study 56

Case Study Case Studies Studies Traffic 56

Sprout Social

SEPTEMBER 22, 2020

For instance, retail stores usually see a big influx in social media activity during November and December, so it can skew the month over month comparison for January of the following year. For reference, here’s an analysis of Instagram engagement in our social media audit template. Generating more leads and sales.

Template 145

Template Social Media Top of Funnel Media 145

Martech

JULY 25, 2022

Note, this is a not a deep vendor-to-vendor comparison but a look across the B2B landscape to gain a sense of perspective. The value and promise of these platforms are increased sales productivity via streamlined process, tracking and analysis to deliver more impact at a time when sales has less and less access to buyers.

Marketing Automation Services 106

Marketing Automation Services Enterprise Management Work Management Marketing Management 106

Hubspot

MARCH 20, 2018

One of the struggles that slows down my own reporting and analysis is understanding what types of graphs to use -- and why. To create charts that clarify and provide the right canvas for analysis, you should first understand the reasons why you might need a chart. To create a comparison chart, use these types of graphs: Column.

Top of Funnel 101

Top of Funnel Comparison Distribution Marketing Funnels 101

Hubspot

FEBRUARY 8, 2011

Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. For this snapshot, we give you a comparison of Twitter mentions two days before the Super Bowl and right after. Is that good ROI? Social Activity.

Social Media 28

Social Media Paid Search Agency Ads Media 28