Brightedge

JUNE 22, 2021

Use Competitive Analysis to Rank Higher in Search Results. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. The second type of competitive analysis will be more granular. Putting Keyword Gap Analysis to Work.

Analysis 107

Analysis Keywords SEO SERP 107

Martech

MAY 5, 2022

But the online vendor must know what measures are most relevant to their business to make the most of cohort analysis. The Cohort Analysis report lets you isolate and analyze cohort behavior.” It’s the only way to make cohort analysis meaningful,” Sloan said. For Sloan, the cohort is part and parcel of root-cause analysis.

Analysis 83

Analysis Paid Search Agency Marketing Agencies 1 Segmentation 83

Customer Experience Matrix

SEPTEMBER 18, 2023

I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. The bad news is that IT responsibility also correlates with lower martech satisfaction.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

seo.co

MAY 19, 2020

What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? SEO Competitor Analysis: What Now? Thankfully, there are plenty of strategies you can use to manage your competition—but everything starts with an SEO competitor analysis. What Is an SEO Competitor Analysis? Table of Contents. Conclusion.

Analysis 98

Analysis SEO Domain Cost Per Click 98

Moz

NOVEMBER 27, 2018

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." Posted by rjonesx.

Lead Ranking 51

Lead Ranking Correlation Lead Scoring SERP 51

Buffer

MARCH 24, 2021

Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us. We have come a long way in the last five years.

Analysis 92

Analysis Transparency Correlation Comparison 92

Convince & Convert

MARCH 7, 2024

Interestingly, marketing departments have higher adoption rates of AI, suggesting a correlation between AI use and efficiency. Two-thirds of GTM leaders say AI is also highly effective for market research, analysis, measurement, and analytics. Tip on using AI for market research and analysis.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Tony Zambito

FEBRUARY 4, 2022

For decades analysis and insights have been report-oriented. With an emphasis on analytical correlation to arrive at insights. The world of research and insights has treated quantitative analysis as separate from qualitative research. Questioning the way work or projects get done. One area is that of buyer insights.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Detailed Data Analysis : Ask questions and configure visuals to communicate insights. Data Presentation in Tableau : Build dashboards in Tableau that guide stakeholders through critical analysis. Data analysis: Compile and analyze data to discover useful information and support decision-making.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Market research and analysis empower businesses to make informed decisions by deciphering complex consumer behavior, industry trends, and competitor strategies.

Business 104

Business Analysis Work Management Forecasting 104

Vision Edge Marketing

FEBRUARY 16, 2021

Since 1997, PwC has conducted a survey of CEOs to learn what they foresee in each coming year Over the years, the PwC research found there is a strong correlation between a chief executive’s expectations for their own organization’s growth and that of global GDP growth. Perhaps work by PwC provides some insight.

Planning 190

Planning Work Management Paid Search Agency Marketing Management 190

Webbiquity

JANUARY 30, 2018

Briefly, PavaAI uses artificial intelligence and machine learning algorithms to find patterns in GA data that human analysis will likely miss. It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. Roguelytics.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Webbiquity

JULY 21, 2020

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. For sales, xiQ’s AI-generated (DISC) personality analysis allows reps to personalize and custom-tailor their sales pitches to match each prospective buyer’s personality traits.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

SmartBug Media

FEBRUARY 23, 2024

Understanding Correlation, Causation, and Coincidence Correlation, causation, and coincidence can blur marketing attribution. Just because two data points appear to be correlate doesn't mean that what they represent is valuable. How often should you check in on your campaign performance to see how your efforts are doing?

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Sprout Social

MARCH 19, 2024

The visualization helps strategists find hidden patterns, trends and correlations. Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Modern B2B

MARCH 28, 2024

One of the key advantages of AI is its ability to uncover patterns and correlations. By leveraging techniques such as natural language processing and sentiment analysis, AI can distil unstructured data from sources like customer reviews, emails, and social media posts into valuable insights.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Marketing Insider Group

AUGUST 3, 2020

Finds Correlations Between Variables. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants. Uber uses a combination of multivariate and A/B/n testing to measure correlations and causations in the UX of their app. Here’s how: 1.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

TrustRadius Marketing

NOVEMBER 9, 2022

What’s more, some tools specialize in predictive analysis, analyzing historical data to establish a predictive model for your business’ IT infrastructure. Many AIOps solutions can use root cause analysis to determine what the core issues are. It also can reduce alert redundancy by up to 80% with its alert-event correlation features.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Oktopost

JANUARY 31, 2024

Lead Generation Lead generation is vital for employee advocacy as it directly correlates employees’ advocacy efforts with potential business opportunities. The combined analysis of reach and engagement offers a comprehensive view of how well employee advocacy resonates with the target audience.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Martech

MARCH 11, 2024

Undertaking this analysis is neither swift nor straightforward. Many marketers are still anchored to outdated last-click attribution models, correlating transactions directly with the cost of customer acquisition (CAC) and cost per acquisition (CPA), where the acquisition could be a customer or a sale.

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

SmartBug Media

APRIL 23, 2024

In other words, rather than simply celebrating an uptick in web traffic, a private equity firm would delve deeper to understand its sources and drivers—plus its correlation with lead generation, conversion rates, and, ultimately, revenue growth.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Allocation 59

Moz

OCTOBER 25, 2018

Posted by BritneyMuller Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. How do we use it?

Analysis 54

Analysis Elasticity Budget Programs Validation 54

Contently

AUGUST 18, 2021

We found a correlation between a low agreeableness score and better-performing content, especially for stories about investing. If marketers want to make their content more approachable, they should instead focus on the reading level of their content and run it through a Flesch-Kincaid Grade Level analysis.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Zoominfo

NOVEMBER 9, 2023

Site Speed: Companies with the fastest-loading websites were correlated with better follow-up, delivering 2.5 These resources are freely available and customizable, backed by data foundations and signal analysis, offering practical guidance for enhanced GTM strategies. A third of responses came at least a full day later.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Salesforce Marketing Cloud

JUNE 12, 2023

Natural Language Processing Basics : Learn the basics of Natural Language Processing (NLP), from tokenization to sentiment analysis. Correlation and Regression : Learn the concepts of correlation and regression to better analyze data.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Mass Analytics

NOVEMBER 8, 2022

For every variable, the analyst should consider univariate data analysis (univariate analysis) like : . The correlation matrix is another key element of this phase as it describes the strength of the linear realtionship between two variables. correlation between the variables that they are analyzing.?

Marketing Mix 52

Marketing Mix Lead Ranking Correlation Privacy 52

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Data Analysis AI in marketing takes data analysis to new heights by saving time. This is where AI comes in.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

Salesforce Marketing Cloud

JANUARY 30, 2024

This forecasting method uses estimated overarching sales growth to determine changes to any financial line items that directly correlate to sales. After some research and analysis, the owner determined that company revenue would grow by about 20% in the coming year. Learn more What is the percentage of sales method?

Forecasting 114

Forecasting Correlation CRM B2B Sales 114

ClickZ

MAY 25, 2023

AI and user experience (Ux) AI can detect similarities and correlations among different data points and use these patterns to make accurate predictions or provide recommendations. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Zoominfo

APRIL 20, 2022

As you develop new KPIs, be sure to consider important marketing metrics such as air coverage, volume of MQLs , and ultimately, the correlation between engagement rate and win rate.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Savanta

JULY 12, 2016

Discussing his analysis of the link between a company’s NPS score and their commercial performance, Reichheld said: “The results were striking…a strong correlation existed between net promoter figures and a company’s average growth rate over the three-year period from 1999 to 2002”. The result was mixed.

Promotion 120

Promotion Correlation B2B Word of Mouth 120

Webbiquity

JANUARY 19, 2021

Using advanced software systems, analysis of big data can uncover patterns, correlations, and insights that can inform big business decisions quickly, helping companies stay lean and agile. These massive volumes of data are incredibly useful.

Marketing AI 284

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 284

ScanmarQED

OCTOBER 3, 2023

The relationship (correlation) between the price change and the following change in volume sales is what can be expressed in a number: price elasticity. For example, if you are using the price elasticity to estimate demand changes for just one product, it requires a very different analysis than an overall price increase.

Elasticity 59

Elasticity Pricing Price Class 59

Brandwatch Marketing

NOVEMBER 8, 2023

Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general.

Social Media 98

Social Media Tools Media Lead Scoring 98

Navigate the Channel

DECEMBER 13, 2023

ANI-based solutions can effectively handle tasks such as customer segmentation, personalized content recommendation, and data analysis, enhancing the overall marketing strategy. Machine learning aids in predictive analysis and targeting. Two main types of AI for marketing: ANI and AGI. What is ANI, and how is it used in marketing?

Marketing AI 65

Marketing AI Classified Ads Analysis Domain 65

Unbounce

AUGUST 26, 2021

Before we get to all the juicy results, let’s talk a bit about our data set and how we went about our analysis. We also wanted our analysis to produce current, reliable insights, so we used data ranging from late 2020 into early 2021. Throughout the analysis, outliers are trimmed by removing all rates > Q3 + 1.5*IQR

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145