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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Myth 1: Contact lists = sales intelligence. Fact: Sales intelligence is more than a list of names and numbers. Sales intelligence includes a depth of information that is both accurate and predictive. Us either.).

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

In Scientific Advertising , Hopkins explains the process of getting (and measuring) results from your advertising. It is a must-read if you are in business, sales, or advertising. Offer service – The best ways to offer service to increase sales. Negative advertising – Will it help your sales?

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A look ahead to Amazon’s Prime Big Deals Days

Martech

The Amazon Prime Big Deals Days, coming up on October 10 and 11, represent an exclusive sales event for Prime members only. Almost half were somewhat or very likely to check out Amazon Live (shoppable livestreams) to discover products and make purchases. Business email address Subscribe Processing. Get MarTech!

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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

Miles Austin – Fill the Funnel, Inc. Dave Kurlan – Objective Management Group. Mike Weinberg – New Sales Coach. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). Jeffrey Hayzlett – The C-Suite Network.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels.

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Amazon Prime Day + The Power of Name Dropping in Ad Copy

Anyword

Show don’t tell, the active voice, and relevant emojis are all effective tactics for boosting clicks and conversions. And we have a very timely occasion for when this tactic can work best: Amazon Prime Day. How name-dropping Amazon can boost CTR and lower CPCs. The Magic of Amazon Prime Day. The result?

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