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Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Martech

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. Amazon will then use this data to enhance targeted advertising on the U.K.

Amazon 101
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Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, held this year on October 10 and 11. sales were more or less flat (-1%) across the two days, compared to Amazon’s Prime promotional days in October 2022. In the U.S., In the U.S., Predictive AI. Shoppers waited patiently. categories.

Amazon 112
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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

If you don’t the rules on Facebook, for example, they will lock you out of your account. Recently, they locked my account over a Facebook page image from three years ago! Since then, I’ve had clients locked out of their Facebook accounts for no apparent reason. Guest post by Lisa Sicard. Facebook alone had banned over 1.3

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Expanded integration lets Salesforce sell through AWS

Martech

This includes enabling Salesforce Prompt Builder to integrate with large language models hosted on Amazon Bedrock and utilizing the Einstein Trust Layer for secure fine-tuning of neural networks. However, it may also increase vendor lock-in, making it more difficult and expensive to switch to other providers in the future. Why we care.

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Tips for Protecting Your Internet Privacy on Social Media Apps

Biznology

Thus, people’s account names, Facebook IDs, likes, and comments ended up on Amazon Web Services cloud servers. Fortunately, Facebook and Amazon resolved this “inconvenience.” Use Fingerprint and Screen Lock On Your Phone. These two apps pulled user data from Facebook servers and stored it on completely insecure servers.

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The AI content creation space is growing

Martech

Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. Wordhero has over 50 types of content in its toolbox, from Amazon product descriptions to video titles. The firm says there are now more than 50 vendors in the AI content space.

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Why we care about B2C marketing: A guide for marketers

Martech

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . A word about Amazon. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Estimated reading time: 7 minutes.