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Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Martech

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. Amazon will then use this data to enhance targeted advertising on the U.K.

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Tips for Protecting Your Internet Privacy on Social Media Apps

Biznology

While the companies running social media platforms invest heavily in protecting their user data and privacy, the same can’t be said for the companies that stand behind third-party social media apps. Today, we are going to help you learn how to protect your internet privacy on social media apps and understand why it is crucial.

Privacy 156
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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

If you don’t the rules on Facebook, for example, they will lock you out of your account. Recently, they locked my account over a Facebook page image from three years ago! Since then, I’ve had clients locked out of their Facebook accounts for no apparent reason. Guest post by Lisa Sicard. Facebook alone had banned over 1.3

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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

An era in which marketing and e-commerce teams are in lock-step alignment. Are we there yet? Marketers are so close to entering a golden age of data analytics and optimization. An era in which they can extend the value of data across their entire ecosystem. An era with stronger customer engagement across email and mobile.

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Does Convenience of a Smart Hotel Outweigh Privacy Concerns? Survey Reveals Important Insights on Travelers’ Perceptions

Eric Mower + Associates

” News broke this June that Amazon has adapted its Echo smart speakers for the hospitality market, signing Marriott as its first major customer. At the same time, as many as 75% are at least somewhat concerned about privacy issues around that technology. “Alexa, send up extra towels – and book a massage for 5 p.m.”

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5 Trends for Customer Marketing in Today’s Experience Economy

Martech Advisor

Trend 1: Companies Are Locking in Consumers With New and Unique Mechanisms, Driving Habitual Engagement. Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group.

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Who are the Buyers of Cybersecurity Solutions?

Madison Logic

Lock up your data! Cybersecurity is a Critical Piece for Your Organization Verizon, Bed Bath & Beyond, NHS, Amazon, Dropbox… all these brands have one thing in common: they had cybersecurity breaches in Q4 2022. Success or failure in account-based marketing (ABM) hinges on account prioritization. Why ML Insights?