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Michael Kors, Sony, Amazon… see who you’ll train with at MarTech

Martech

Your opportunity to train with senior marketers from world-class brands is here: Attend MarTech , online September 14-15, for FREE. Your All Access pass unlocks 75+ tactic-rich sessions featuring experts from Amazon Web Services, HBO Max, United States Soccer Federation, Sony Interactive Entertainment, Michael Kors , and dozens more.

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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

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Amazon Prime Day: First Thoughts

eDataSource

Our tracking of this year’s Amazon’s Prime Day themed emails shows messaging promoting “ Early Prime Day deals” first deploying as early as July 1 st , Amazon having previously revealed dates for the main event on June 22 nd. Those are robust numbers for sure, but they’re also what we’ve come to expect from Amazon.

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[CX Tribe] 5 October 2021 – Is Amazon Coming for Your Market + VoC RoI Drivers

Genroe

Research]The Business Value of Building a Best-In-Class VoC Program Aberdeen does some […]. The post [CX Tribe] 5 October 2021 – Is Amazon Coming for Your Market + VoC RoI Drivers appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. Execution of them is not.”Michael

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Outnumber other generations on Amazon. assets, this consumer class deserves a nuanced and personalized approach. This is especially true in large urban centers.

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Televerde Foundation and Amazon Web Services (AWS) Collaborate to Empower Women Impacted by Incarceration

Televerde

PHOENIX, AZ – July 28, 2021 – Today, Televerde Foundation , a non-profit organization that provides personal and professional development opportunities to incarcerated individuals so they can attain meaningful and rewarding careers upon release, is pleased to announce a collaboration with Amazon Web Services, Inc. Media Contact.

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