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Key marketing areas ripe for innovation during the Coronavirus crisis

ClickZ

Voice-based interfaces to intelligent assistants like Amazon Alexa represent an area of growth and exploration in the marketing world. Orchestration is a key concept in this class of autonomous marketing solutions. Lomit’s new book Lean AI , which is part of Eric Ries’ best-selling “The Lean Startup” series, is now available at Amazon.

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GenAI for text and visuals: Marketing’s AI power couple

Martech

Microsoft, along with other big AI players like Google, Meta and Amazon, will continue to integrate AI tools into our everyday workflows and the platforms we frequently use. This may hurt the ecosystem of thousands of AI startups that have flourished over the last several months. Access a world-class creative director.

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Trash to Cash: 3 Business Opportunities for Entrepreneurs in 'Fix It' Culture

Hubspot

Kids tool set” gets 80k+ monthly searches on Amazon. Niche repair studios: Define your repair niche, like fashion (“sewing classes near me” gets 35k+ monthly searches on Ahrefs). Finnish startup Fixably , a SaaS that focuses on repair management, raised $10m this year.

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Capture the future’s biggest competitive advantage for yourself

Biznology

Start with a small team of A+ talents that operate as an independent startup that will grow throughout the technology adoption life cycle: Stage 1: Innovators and early adopters. Add new people-first components as services delivered from cloud vendors like Amazon , Microsoft , and Google. Locks down the middle class in stagnation.

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Four trends to watch in marketing, technology and changing customer behavior

ClickZ

In 2020, creating campaigns from design through engagement with empathy—taking into account gender, race, class, ability, and other forms of diversity—means more than box-ticking for legal, moral, or ethical reasons. Customer Experience has dominated digital strategy and product design for years.

Trends 135
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6 Advantages of Hiring a Marketing Contractor

Marketing 261

This blog post outlines the six advantages for why a startup should hire a marketing contractor. It is no secret that startup companies encounter significant hardships and setbacks when first launching their business. Startup marketing is no easy feat. Keep Payroll Costs Down.

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. How do you manage campus events, dorm life, classes, and dining in a safe way? A lot of students are getting used to virtual classes now, so going forward, they may expect more options.