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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130
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[Book Review] "The Context Marketing Revolution"

B2B Marketing Directions

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. Emphasis in original) So writes Mathew Sweezey in The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Part Two (Chapters 3-8) - This part contains the core of the book.

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Any CMO who wants to understand how to really harness martech should read this book

chiefmartech

Hot off the presses, I just read Ask Your Developer : How to Harness the Power of Software Developers and Win in the 21st Century by Jeff Lawson , founder and CEO of Twilio. It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. We’re a software company.

CMO 101
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[Book Review] A Strategic Guide to Using Artificial Intelligence in Marketing

B2B Marketing Directions

Source: Stanford University Press The use of artificial intelligence (AI) in marketing has been discussed by an army of industry pundits, and recent research suggests that it may be nearing mainstream adoption. What the Book Covers The AI Marketing Canvas includes four major sections. They write: "In this new economy.

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Thinking About Becoming an Amazon Affiliate? Everything You Need to Know About the Associate Program

Hubspot

The Amazon affiliate program, also called “Amazon Associates” can be an easy way to monetize your website or blog. Simply sign up, receive immediate approval, and place Amazon affiliate links on your site today. When someone makes an Amazon purchase via one of your links, you get the commission -- it’s that simple.

Amazon 100
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9 Marketing Books to Read Before Q1 Ends

Hubspot

With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? 9 Marketing Books to Read This Quarter. Amazon | 800-CEO-READ | Barnes & Noble. Source: Amazon.

Amazon 78
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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

Cialdini popularized the concept of scarcity as one of the 7 pillars of persuasion in his best-selling book Influence. But discounted iPhones sold only during a 2-day Amazon Prime Day sale have buyers clawing for them like there’s no tomorrow. The sooner buyers book a service, the more discounts they get. Here’s another example.