Navigate the Channel

NOVEMBER 10, 2023

The Age of Information is old news – we are now in the Age of Local advertising. The Age of Local advertising prioritizes local relevance. What this means is that even traditional media is looking to move more into the Age of Local. Research companies that are on the cutting edge in your area.

Mobile Advertising 65

Mobile Advertising Paid Search Agency Marketing Budget Marketing & Strategy 65

Content Standard

APRIL 22, 2024

Every other week, we host candid conversations with pioneering CMOs and researchers on the topics most relevant to enterprise marketers, from the psychology behind today’s digital buying behaviors and how to craft more relevant creative to maximizing internal trust in the marketing team.

CMO 77

CMO Branding Brand Identity Storytelling 77

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Branding Brand Identity Lead Ranking 156

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Branding Brand Identity Lead Ranking 156

Industrial Marketing Today

NOVEMBER 11, 2020

As I was researching the topic of manufacturing marketing for industry 4.0, Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” My search yielded 192,000,000 results. This is only a content summary.

Search Marketing 140

Search Marketing Marketing Google Research 140

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. All 400 product ideas were evaluated by a panel of college-age individuals in the United States. The quality of the product ideas was based on purchase intent.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Content Standard

SEPTEMBER 21, 2023

In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age. ” In today’s digital age, customers don’t move through a structured marketing funnel.

Storytelling 81

Storytelling Digital Marketing Funnels Branding Brand Identity 81

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. Savvier Buyers with Higher Expectations B2B buyers have conducted 72% of their research online before they ever speak with a seller.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Biznology

SEPTEMBER 6, 2019

Considering our history of closed research and development best practices, this might make sense. At the beginning of the twentieth century, research and development was a highly secretive and elite practice (think: white lab coats, password protected doors). And this worked.

Work Management 132

Work Management PR Acquisitions Act-On 132

Content4Demand

OCTOBER 13, 2021

You need to do your research to understand who your key personas are. If you don’t already have thoroughly researched personas, their answers are likely to help you sketch out a foundation for each of your key audiences. What do we know about their demographics: age, gender, education, income? Your sales team.

Research 108

Research Barriers Trigger Marketing Demographics 108

Top Rank Marketing

MARCH 18, 2024

By referencing the history of Google algorithm updates , along with the ultimate goals and purpose of the search engine, we can start to chart a path forward for SEO in the age of AI. The post Age of SGE: How Will AI Affect Search Traffic in the Next Decade? Other publishers and SEO experts are less concerned.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Hubspot

DECEMBER 5, 2023

As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. We've entered, what I call, "The Age of the AI-powered buyer." With that summary, let's take a look at the 4 big things sales pros need to know about what to expect in The Age of the AI-Powered Buyer.

Sales Cycle 71

Sales Cycle Customer Surveys Consulting Trends 71

chiefmartech

FEBRUARY 8, 2021

I recreated the following chart based on their data that shows a remarkable shift in the channels that B2B buyers choose for researching, evaluating, ordering, and reordering: From 2019 to 2020, traditional buyer/seller interactions were down across the board. Welcome to the Golden Age of Salestech. Not surprising.

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Marketing Insider Group

AUGUST 10, 2017

We live in an age where customer data is easily accessible, […]. The post How to Research Your B2B Audience appeared first on Marketing Insider Group. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy.

Research 209

Research Buyer Personas B2B Segmentation 209

Martech

AUGUST 8, 2023

GPT’s highest-leverage functions for CRM and email People are largely using GPT today for idea creation, content creation and even research that doesn’t depend on up-to-the-minute information. The post How to prepare for the GPT age in CRM and email appeared first on MarTech. But this is just scratching the surface for email.

CRM 98

CRM Marketing AI Marketing Automation Services Lock-In 98

Heinz Marketing

JANUARY 26, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership?

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Zoominfo

MAY 25, 2021

Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. He points out that companies often make the mistake of introducing a new tool and then failing to follow up to ensure that employees are using it effectively.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy?

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

B2B Digital Marketer

NOVEMBER 9, 2023

How to Integrate Engineering Principles into Your Digital Marketing Strategy Research and Identify Target Audience Conduct thorough research to understand your target audience’s needs, pain points, and preferences. Continuously refine your approach to ensure it remains effective and aligned with your business goals.

Marketing AI 52

Marketing AI B2B Thought Leadership Thought Leadership Marketing & Strategy 52

Zoominfo

JANUARY 27, 2019

And, in the digital age, the phenomenon is more prevalent than ever. An effective influencer marketing strategy requires substantial preparation and research. The post 5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age appeared first on ZoomInfo Blog. Therein lies the power of word-of-mouth marketing.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Conductor

JANUARY 18, 2022

This was underscored when medical researchers in 2020 used Google data to correlate rates of people searching for “lost smell” with upticks in COVID cases. We even created a COVID-19 resource hub to consolidate all our research on the pandemic’s impact on various industries. In this post, we update the data for the age of Omicron.

Trends 111

Trends Distribution Demand FAQ 111

ClickZ

SEPTEMBER 23, 2022

He is an experienced international business executive, having augmented Racepoint’s US presence with growth and presence in China and the UK, and the formation of a strategic partner network that included market research and analytics. Join the conversation with us on LinkedIn and Twitter.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. About 36% of Gen Z (aged 18 to 24) already search for businesses on social media more often than via search engines.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

chiefmartech

DECEMBER 6, 2022

Which led us to take a look at this distribution: This shows the percentage of different G2 ratings, high to low, on the y-axis, compared against the age in years of the vendors on the x-axis. The post You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings appeared first on Chief Marketing Technologist.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Webbiquity

JULY 13, 2021

Here are 12 more interesting findings from this impressive research effort. 81% of all people on earth are under the age of 50. 97% of global Internet users aged 16 to 64 own a smartphone. 88% are under the age of 50. It’s a young world. North America accounts for just 7.2% of all global Internet users.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” Research is an independent market research agency. KITCHENER, Ont. – 22-26, 2021. The margin of error?for

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

KoMarketing Associates

MAY 3, 2017

Furthermore, research indicates that the differences are closely associated with age. Age Divisions and Digital Marketing. The age divide does not only impact the results seen among customers but marketers as well.

Planning 120

Planning Paid Search Agency Comparison Opinions 120

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website. B2B Content Marketing Studies and Research. Social Media Content Marketing Studies and Research. We’re in this together. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Zoominfo

MAY 25, 2021

Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. He points out that companies often make the mistake of introducing a new tool and then failing to follow up to ensure that employees are using it effectively.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Lattice

MAY 17, 2016

This is due to a number of factors, including that customers now have technology at their fingertips to research the tools they need, and make their displeasure known if a vendor doesn’t follow up on the promises they made. Image courtesy of Forrester Research, Inc.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

SalesIntel

JANUARY 7, 2022

When you start researching data sources and looking for the most leads for the least money possible, you will find that companies that sell AI-verified data sell many more leads for cheaper. The post The Value of Human Verified Data in the Age of Automation appeared first on SalesIntel. You want the best return on investment.

Lead Ranking 96

Lead Ranking Lead Scoring Automation B2B Sales 96

Valasys

JANUARY 21, 2020

The modern Martech age aids B2B marketing. Marketers in the modern Martech age have new data points to attract, engage & drive the audiences to sales. 5) Strengthen Your B2B Social Media Strategy: According to a report by Edison Research , approximately 223 million U.S citizens used social media in 2019.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Alejandro Rioja

JANUARY 25, 2024

Whether you’re a content creator, researcher, journalist, or just a curious individual, sometimes you stumble upon a video that piques your interest. Videos are a common medium of communication, entertainment, and information sharing. It could be a captivating scene from a movie, a hilarious meme, or thought-provoking content.

Video Marketing 52

Video Marketing Advertising Mediums Research Content 52

Outgrow

APRIL 17, 2024

About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Leading a dynamic team, she drives research in network architecture and AI-native networks, earning recognition such as the ‘Chinese Women of the Year – Technology’ Award. Yue Wang: Pass.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

PureB2B

DECEMBER 5, 2019

Data is the new currency in today’s digital age , data leads to new opportunities, strategies, and allows transparency into the market making it important to invest in data. It is important to recognize which data is valuable to your company an will assist in further market research and strategy.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62