KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. FTC Urged To Clamp Down On Data Collection Online. October 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Porch Group Media

OCTOBER 8, 2020

Third-party cookies primarily collect marketing-relevant information such as age, origin, gender, and user behavior data, and through this collection are powerful online marketing tools, especially for personalized advertising. I think that may be a bit of a leap.

Purchase Intent 59

Purchase Intent Planning Privacy Aggregators 59

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Merchants can have one account per domain , or can also aggregate multiple domains (that are operating under the same business) into one account.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Stay to up-to-date with discussions.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

KoMarketing Associates

NOVEMBER 20, 2014

The CTR you see in your dashboard and reporting is an aggregate of both (assuming your campaign is opted into search partners). CTR is one of the tools advertisers can use to determine whether or not their keywords and messaging are resonating with searchers, but should almost never be the sole indicator used to make marketing decisions.

CTR 120

CTR Cost Per Click Advertising Agencies Advertisements 120

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Scott Minor , Online Marketing Program Manager, says, “I’m glad to hear this isn’t planned to go global. The average Facebook feed generates hundreds of content from favorites companies to friends. For us, we’ve noticed videos generate a good amount of viewership, from comments to shares. Utilize the Video Feature.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

KoMarketing Associates

OCTOBER 25, 2013

B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. Sometimes additional listing information can be found by looking through the online marketing/promotional kits.

Link Building 120

Link Building Ad Building B2B Trade Show 120

KoMarketing Associates

MARCH 23, 2016

Google Analytics is a free service (unless you have $150K to upgrade to Premium ) and, as with any free service, there are caps built into the platform to restrict the processing power available to generate reports. This cap is 500,000 Sessions. Direct Channel Attribution.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

KoMarketing Associates

JULY 14, 2016

It shows you results across social media, Reddit, and other user-generated platforms. Along with results, it also tells you sentiment, positive/negative language use, and other metrics about what people are saying online. This is a great aggregator tool for mention tracking, which saves time and makes the process simpler.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. Newsjacking allows marketers to leverage breaking news content to drive traffic, earn links, and generate engagement.

SEO 120

SEO Paid Search Agency B2B Companies 120

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How effective is demand generation software? How do you select the right market research to support your goals? Seed this on Newsvine.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Valasys

MARCH 2, 2020

Moreover, with an increase in window-shopping, and the rise of digital aggregators, converting the engaged prospects to customers is the real challenge. Hyper-segmentation & scoring allow marketers to focus on prospects that matter the most. Building smarter re-engagement across omnichannel ensures that the customers convert more.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Get the free “Step-by-Step Guide to Website (re)Design” now.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hinge Marketing

DECEMBER 2, 2014

It’s gone mainstream, and as such social media has generally found its place within most organizations, typically being folded under the marketing function. By now, many competitive technology firms have recognized that social media – and particularly LinkedIn – can play a very active role in lead generation.

Trends 48

Trends Marketing Management Lead Ranking Planning 48

Hinge Marketing

DECEMBER 8, 2014

We’ve published the results in our free research report, 2015 Marketing Priorities for Professional Services Firms. The report not only looks at professional services marketing trends in aggregate, but breaks down the results by industry to identify significant industry-specific insights. Online Marketing'

Work Management 48

Work Management Marketing Management Research Service 48

Chris Koch

JULY 10, 2009

We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it. Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 Check out the B2B Marketing Zone.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Hubspot

JUNE 30, 2016

Marketers with years of practice in cold calls and direct mail questioned if generating content and letting their audiences find it would even work. With refinement and thoughtful strategy, inbound marketing generated more leads, conversions and increased brand reach. Letting the customers come to us?

Top of Funnel 52

Top of Funnel Content Marketing Content Cold Calling 52

Content Standard

JANUARY 29, 2015

When I’m at my desk, I check my news aggregators. All of my news sources and blogs are accessed through one or more of these aggregators. I also go to a lot of marketing industry conferences. “It’s far better to follow customer trends than marketing trends. Jay Acunzo, @Jay_zo. Ally Greer, @allygreer.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Moz

FEBRUARY 7, 2021

You can also use a free review link generator and then shorten the URL using a service like bitly for text or email-based review requests. Talk to us about building your presence in key mapping applications like Apple Maps, search engines like Bing, aggregators like Infogroup, and mobile navigation providers like Navmii.

Tips 65

Tips SEO Lead Ranking Enterprise Management 65

Online Marketing Institute

MAY 18, 2010

muhammadbutt The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] Radu Prisacaru I want to thank you for generating a excellent post. Great organization! Thank you and I'll be back once again!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

FEBRUARY 19, 2013

In this post, we'll walk you through exactly what this means in a modern-day marketing world -- and how you can apply (and gain) context in your individual marketing channels to help you more effectively move leads further and further down the funnel. First, a Brief History of Data-Driven Online Marketing.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Hubspot

SEPTEMBER 13, 2016

Digital marketing analytics not only tells you how many people clicked through from your email to your website, but also how many of those people actually converted into leads for your business when they got there. Furthermore, you can compare the impact of that individual email send with other marketing initiatives. Closed-loop data.

Analytics 28

Analytics Lead Ranking Work Management Marketing Management 28

Hubspot

OCTOBER 14, 2010

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

APRIL 8, 2011

Think about what data you have that you can share (in aggregate and in accordance to your privacy policy) to show your impact on your customers and the market. If you look at your metrics once a quarter, you only have 4 opportunities per year to learn from your campaigns and improve your marketing efforts.

Budget Programs 28

Budget Programs Privacy Policies PPC Landing Pages 28

DAGMAR Marketing

JULY 9, 2018

strategies that will help your local SEO campaign dovetail with other online marketing efforts. Plus, they will either work with you to generate more reviews using your existing tools or provide a good list of online tools to help you consistently generate good reviews. inbound link and citation strategies.

Paid Search Agency 40

Paid Search Agency SEO Companies Best Practices 40

Online Marketing Institute

NOVEMBER 7, 2010

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. Pure automation of content aggregation doesn’t foster interaction. For B2B marketers, content curation provides the best of both worlds.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

seo.co

FEBRUARY 6, 2022

This isn’t the only functionality that Facebook has added recently, with new aggregated messenger functionality, “buy” buttons for advertisers, and auto-play videos just scratching the surface of what it’s introduced. Finally, consider how the average user’s online experience has changed over the course of the past decade.

SEO 97

SEO Amazon Mobile Advertising eCommerce 97

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure this post will generate its fair share of comments, outrage, and controversy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

JANUARY 15, 2021

Social media feed tools let you dynamically display user-generated content and customer reviews on your website that are originally posted on various social networks, including Facebook, Instagram, Twitter, and YouTube. Publishing user-generated testimonials can have a significant impact on your website’s conversions.

Social Media 100

Social Media Tools Media Best Practices 100

Hubspot

MAY 8, 2012

20 Simple Ways to Generate More Blog Subscribers. Because other blogs can be a great source of readers who don't know about your own blog, you can use your author byline as a way to generate new subscribers. 1) Clearly Display the Subscription Button/Email Opt-In Form. Explain what the visitor will get from the blog when subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28