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Top 5 XR and AI marketing trends in 2023

Martech

now aggregates all these tools, categorizes them and demonstrates the true magnitude of the AI tsunami upon us. With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. sales, after a customer has engaged with your 3D item. In your inbox.

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The Promise and Potential of Data Clean Rooms

Digilant

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

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The Promise and Potential of Data Clean Rooms

Digilant

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

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This week’s new AI-powered martech products, platforms and features

Martech

Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. with AI Summary summarizes customer call transcripts in seconds, yielding a rapid time to value by reducing manual, after-call work. NICE’s Enlighten Actions combines its proprietary AI for customer experience and OpenAI’s generative models.

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The case for better social media technology in 2024

Sprout Social

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

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Mobile First Indexing – A Few Pointers on How to Prepare

Webbiquity

Google published a short guide for mobile-first indexing for the more technically-inclined, too. Slow loading times are also frustrating, and limited resources on mobile means developers are even more restricted by computation limits. Businesses that maintain apps can collect deeper information about customer habits.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The three together, driving account identification, targeting, and segmentation will soon be table stakes for how sellers and marketers identify their next best customers.

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