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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

.” — Chris Celletti @ChrisCelletti Click To Tweet LinkedIn Ad Prices Surge As Brands Reallocate Spending From X Microsoft’s LinkedIn has seen advertising revenue climb as an increasing number of brands have either lowered spending or ceased advertising altogether on X, formerly known as Twitter, propelling LinkedIn to account for some 1.5

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Introducing LinkedIn Tagging and Improved Search

EveryoneSocial

In addition to new filter options for searching EveryoneSocial content, users will also be able to tag and @mention companies on LinkedIn now. (As As always, mentioning users on Twitter and Facebook is also available when sharing out from EveryoneSocial.) Related: Get more reach and visibility on LinkedIn by optimizing your profile.

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What is the Best Time to Post on LinkedIn in 2024?

SocialPilot

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

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Aggregate Social Network Data Using the New Group Report

Sprout Social

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. What’s included?

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More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer

And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. For this feature, we managed to work with the LinkedIn team as we built it.

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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Martech

A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices. On Twitter/ X , SEO consultant Glenn Gabe wrote: “This will not end well.” Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product.

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HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. The trick to making this work is efficiency.