Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 101

Twitter Traffic Ad Building Tips 101

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Twitter 96

Twitter Comparison Ideal Customer Profiles Click Rate 96

Top Rank Marketing

JANUARY 5, 2024

.” — Chris Celletti @ChrisCelletti Click To Tweet LinkedIn Ad Prices Surge As Brands Reallocate Spending From X Microsoft’s LinkedIn has seen advertising revenue climb as an increasing number of brands have either lowered spending or ceased advertising altogether on X, formerly known as Twitter, propelling LinkedIn to account for some 1.5

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Marketing Insider Group

FEBRUARY 6, 2018

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. January is a time for new beginnings. The list starts […].

Lead Generation 141

Lead Generation Generation Aggregators Marketing Qualified Leads 141

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Taking note of these emotional cues helps you shape the narrative around your brand, ensuring it stays positive and top of mind.

Branding 110

Branding Brand Identity Aggregators Marketing Analytics Tools 110

Zoominfo

JULY 25, 2022

They’re aggregated inside our platform from various sources including customer surveys, our in-house researchers, and web crawlers. On the other hand, Twitter continues to restructure their operations, but say they will avoid mass layoffs. They cover everything from private company funding rounds, to layoff announcements to lawsuits.

Aggregators 100

Aggregators Newsletter Outreach Custom Publishing 100

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. Enabling RSS aggregator for your blog helps readers follow it conveniently. Submit to Content Aggregators. Submitting to content aggregators is a similar process.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Webbiquity

FEBRUARY 5, 2021

Developing classification groups for your leads depends upon what information you collect to help you understand the leads you’re generating. As per SalesHandy, salespeople who sent nine follow-ups saw an aggregate 54% increase in open rates and a 43% increase in response rates. You can find him on LinkedIn or Twitter.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? The Fairy Blog Mother) and Mykl Roventine , who’ve helped improve the look and functionality of Webbiquity.

Aggregage 100

Aggregage Curation Aggregators B2B 100

Webbiquity

MAY 8, 2018

Fast loading times help in two ways: first, they require less computing power, and second, they require less data. In aggregate, the competitor’s mobile site will boost their visibility, perhaps to both desktop and mobile users. Follow him on Twitter @NickARojas. Plenty of mobile users are restricted by data caps.

Mobile Advertising 210

Mobile Advertising Mobile Marketing Aggregators Google 210

Oktopost

SEPTEMBER 14, 2020

You can catch the conversation by subscribing to our channel, B2B Marketing Now , wherever you get your podcasts or by following Oktopost on LinkedIn , Twitter or Facebook to get the latest episodes directly to your social feeds! Be a content aggregator, not a content provider on social media. Listen now: About Amy Kenigsberg.

Work Management 100

Work Management Aggregators Public Relations Sales Cycle 100

Launch Marketing

SEPTEMBER 30, 2020

There are numerous technology tools available that will help streamline your content efforts and maximize productivity. Below is a list of resources that can help you create more effective content and cut down on the time it takes to create and promote it. The tools below are examples that can help you with this step.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Kevin Indig

MARCH 28, 2023

Kevin Indig • 20 min read 5 fundamental problems in SEO Knowing the fundamental problems in an industry helps you truly understand it. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site. In this article, I outline the 5 fundamental problems in SEO.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Biznology

OCTOBER 2, 2019

It is (or at least should) less about self-aggrandizement and more about helping others learn from and leverage the work that you have done. Sharing your expertise in a way that helps others is a net positive for everyone involved. Help you get a job when you want one, or Help you to walk away from one when you don’t.

Personalization 99

Personalization Branding Brand Identity Aggregators 99

ClickZ

SEPTEMBER 9, 2021

And while you can certainly aggregate “intent signals” yourself using two or more apps, it’s far more scalable to pay an intent provider processing billions of these digital actions to measure “domain-level intent” for you. He can be found on Twitter @bretsmith_HIP. Join the conversation with us on LinkedIn and Twitter.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.”

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Webbiquity

MARCH 13, 2019

In short, social media helps with link building, which is critical for SEO. Social media builds our readership and helps fill the top of our marketing funnel. It helps our sales team connect directly with prospects and get introduced to other prospects through trusted mutual contacts. Blogging Supports Social Media Marketing.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Sprout Social

DECEMBER 18, 2018

We are excited to announce that Sprout’s Cross-Network Paid Performance Report is here to help. By working campaign-level paid data from Facebook (including Messenger), Instagram, LinkedIn and Twitter as well as their associated audience networks into one report, you’ll get that time back and a few major benefits.

Paid Social Agency 98

Paid Social Agency Marketing & Strategy Advertising Agencies Aggregators 98

Sprout Social

OCTOBER 20, 2020

We’re here to help you strengthen your reputation, ultimately helping you acquire the right customers and land top tier talent. That’s why we’ve partnered with Glassdoor to help manage your employee reviews directly in Sprout. Faster responses influence your story. Even more critical is responding to what they’re saying.

Branding 120

Branding Brand Identity Aggregators Social Media 120

Sprout Social

OCTOBER 4, 2016

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. More Networks, More Data.

Aggregators 84

Aggregators Social Networks Allocation Paid Social Agency 84

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.”

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Convince & Convert

APRIL 10, 2018

Actively promote the event hashtag and invite users to share their content on Twitter and Instagram. Create a Twitter list of all attendees, and update it each time a new person registers. Pick a hashtag for your event, so attendees and remote watchers can monitor the event on Twitter. The shorter the better, please!

Buzz 156

Buzz Social Media Media Conference 156

Webbiquity

JANUARY 30, 2018

It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. It noted that “visitors from Google and Twitter spent 1.3x more time than the average visitor and made up 47.12% of total sessions.”

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

EveryoneSocial

MARCH 23, 2023

As always, mentioning users on Twitter and Facebook is also available when sharing out from EveryoneSocial.) As for the supplemental options, these will help you narrow your search if you know for example that the Post you’re looking for is “Branded.” Type in your criteria in these fields and suggested results will appear on the fly.

Tagging 52

Tagging Linkedin Press Profiling 52

EveryoneSocial

FEBRUARY 22, 2022

Connecting to your current company or university’s page will help more people find your profile. Many scientists are active on Linkedin and Twitter, so that’s what the following tips will be based on, but Instagram and Tiktok are quickly becoming popular as well. What to include in your profile: Professional headshot. Current employer.

Branding 56

Branding Brand Identity Aggregators Paper 56

Only B2B

OCTOBER 18, 2023

This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators. A/B testing your video titles can also help identify the most enticing options for your audience. This enhances the chances of your videos appearing as suggested content to viewers.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Outgrow

MARCH 24, 2022

Look for Aggregators to Create a Decent-Quality List. Aggregators are basically sources of leads who gather a huge volume of lead information and resell it to their clients. So, to streamline your cold outreach, you can buy relevant lead information from a renowned aggregator. Reply to posts on Twitter, Instagram, etc.

Outreach 52

Outreach Tips Aggregators Outgrow 52

ClearVoice

DECEMBER 12, 2019

Bonus tip: Use an RSS reader like Feedly to aggregate the feeds of several of your favorite blogs for easy aggregation and consumption. HubSpot Academy promises to help users improve their marketing skills by offering a number of courses, lessons, and certifications. Convince & Convert. MarketingProfs. Mari Smith.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. It helps with market differentiation A unique brand experience separates you from the competition. Let’s dive into the advantages in detail.

Work Management 114

Work Management Marketing AI Branding Brand Identity 114

Marketing Insider Group

AUGUST 28, 2019

For instance, if the ultimate goal is engagement, KPIs should be set around metrics collected via social channels such as LinkedIn, Twitter, or Facebook. The next step would be to aggregate content already available to the marketing organization and assess where there might be gaps in the existing assets.

Allocation 100

Allocation Content Curation Thought Leadership 100

Content Standard

NOVEMBER 18, 2022

After all, AI applications like natural language processing (NLP) and image recognition are fundamental to how search and social giants—like Google, Twitter, Instagram, etc.—have But, as evidenced by Google’s recent Helpful Content Update , this approach is backfiring.Â

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Parse.ly

JULY 25, 2023

leverages predictive analytics, data aggregation, and machine learning to analyze content trends across your sites. The posts, tags, and sections highlighted on the Overview page will show you exactly which content to push out for further circulation—and help you decide what topics to write about next. What are Parse.ly Smart Tags?

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Walker Sands

OCTOBER 26, 2023

Part of the problem is that too many people believe what they see on Twitter, Facebook, TikTok and WhatsApp without attempting to verify it using another, more reputable source. Regurgitation, what used to be called aggregation – that can probably be done by AI or machine learning. I think it will reemphasize what humans can do.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Hubspot

AUGUST 28, 2017

TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. From one panel, you can look at Twitter content from the groups you want -- whether that's customers, competitors, or employees. Let's dive into each one -- and see if you want to test them out today.

Social Media 78

Social Media Tools Media Branding 78

Sprout Social

AUGUST 9, 2019

The acronym has helped you compare the best prices for flights, allowed you to embed a map into your store’s website and seamlessly processed your credit card payments. How APIs Work: A Helpful Analogy. To relate this back to software, an API can help one application retrieve specific types of data from another.

API 110

API Social Media Work Management Marketing Management 110