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48 Phenomenal SEO Guides, Tips & Tactics


” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Guides to SEO for Beginners. ” SEO Tutorial.

17 Helpful SEO Tools and Tool Reviews


For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO. Knutson.

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Spending more time on SEO than adding value to Google?


Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. SEO for Business Websites: Using Authorship to Improve Your Business Website SEO (

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


Image credit: Small Business Ideas Blog. Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? Find those answers and more here in 10 expert SEO posts. SEO Keyword Guides and Tools. Fast SEO Competitive Analysis by Search Engine Watch. Other SEO Tools. Webbee SEO Spider Version 2.0

17 (of the) Best AdWords and SEM Guides of 2011


The best approach is to use organic SEO and paid search (e.g., Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics.

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The Top 10 Best Resources to Learn About SEO

Vertical Response

This is where search engine optimization ( SEO ) comes in. To help you learn more about SEO, we’ve put together a list of the 10 best resources on the subject. While we’ve explained it in fairly simple terms, SEO can be complicated. SEO websites and blogs. 1. The blog is updated frequently, and you can search for specific topics of interest.

SEO Basics + a Checklist for Content Marketers

Marketing Action

What are the SEO basics all content marketers should know? For anyone starting out, or without the time to become an SEO expert, it presents an issue. In this post we will help you navigate SEO for content marketing by highlighting a few experts and their advice and tips. The bolded action items will help you identify the most important pieces of the SEO and content puzzle.

Google Adwords Changes You Want to Know

Vertical Response

If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. Extension Tracking -  Before the enhancements, tracking the success of extensions individually was only available by building unique URLs. In February, Google released the option to upgrade to Enhanced Campaigns.

How to Optimize a Blog Post (No SEO Wizard’s Hat Required)

Marketing Action

One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. You can pour thousands of dollars and dozens of posts into a company blog only to see it sit silent. Optimizing your blog posts for search engines is only one part of creating a successful company blog. On-page versus off-page SEO. Unread. Unshared.

7 Simple Steps for a Solid SEO Strategy

Modern B2B Marketing

Then your boss tells you you’re responsible for search engine optimization (SEO), too. You’re not a SEO guru. You don’t have years of experience with SEO. Believe it or not, whether you’re taking over, improving, or just starting your SEO strategy, the basics of SEO aren’t that hard. Check out these seven simple ways to build a strong SEO strategy: 1.

SMX East 2014 Preview: Competitive Research for SEO

KoMarketing Associates

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visibility and reach. Competitive research is an interesting part of SEO. Adwords.

The Ultimate 2015 SEO Redesign Checklist


We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. Google Webmaster Tools is also free, and is an incredible SEO resource for optimizing your website, from a technical and keyword perspective. This is what SEO experts refer to as the “alt tag”.

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The Biggest SEO Blunders of All Time


In the world of SEO, we call that using black hat tactics. But here''s the thing: If black hat SEO can give your numbers a big boost and get you the results you need, why not go for it? Check out our new guide, 10 SEO Mistakes to Avoid During Your Next Website Redesign.). The SEO Hall of Shame. In this case, there was no ill SEO-intent on the part of the company.

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What Your Business Needs To Know About Google+

It's All About Revenue

One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. It’s not exactly clear what weight Google will give to +1s when compiling search rankings, but it’s likely to be an important SEO factor. How To Get A Google+ Vanity Url – Google+ profiles come with lengthy, numeric urls.

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HTTPS Encryption Will Kill Organic SEO - And Make Google Richer


The move had SEOs and digital marketers all over the blogosphere crying foul. But then Google SEO-in-chief Matt Cutts appeared on Twitter assuring everyone that it was no big deal and would only impact a small percentage of searches. I was slightly dubious, but ultimately accepting, of this explanation. HOW DOES HTTPS AFFECT ORGANIC SEO? What does it mean? So why has Google?

Maximize your SEO benefit on Google+ in 8 simple steps


Use a clean URL when you add your content to Google+. Google+ hasn’t been translating URL shorteners well, so use a link from the source. Site URLs are translated the way they are on Facebook. You need to paste the URL into the “Share what’s new…” text box. In short, Google juice and yummy organic SEO on Google Search.

The 10 New Rules for SEO

Marketing Action

First, a quick overview: Search engine optimization (SEO) is the process of making a site and its content highly relevant for search engines and searchers. Writing for SEO. This takes us into the final factor to content creation: social media’s relationship to SEO. To facilitate social media SEO optimization…. Watch the whole webinar: The 10 New Rules for SEO.

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Playing the online reputation shell game


Even if you do, most of these plans come up a little short, primarily because most high-profile clients, companies, and the agencies who love them, don’t have the stones, the stomach, or the creativity to add to the traditional “defensive SEO” campaign the strategy and tactic of misdirection and redirection. How to Blog on Video Tutorial (

The 12 Best Competitive Intelligence and Benchmarking Tools


” — Kissmetrics Blog. Showcase reviews: Kissmetrics Blog, StoreYa Blog. 2) Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. 3) BuzzSumo. Offers insight into content performance for you and your competitors across all key channels – including social media, blogs, email, earned media, ads and SEO.

The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Modern B2B Marketing

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts  for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy. URL structure, meta-tagging, etc.–play

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? Or that 73% of U.S. And 73% of U.S. That I believe.)

40 Essential SEO Terms Marketers Should Know [Glossary]


This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. 40 SEO Terms You Must Know! Blog - A part of your website where you should regularly publish content (e.g. Make sure you keep your blog within your own domain. Add ALT text to images whenever possible.

SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search

Hinge Marketing

With the crucial role search engine optimization (SEO) plays in increasing visibility and generating leads for your firm, you can’t afford to fall short on this essential element of online marketing. Check out the graphic below and you’ll see SEO is the most effect online marketing technique used by experts and high growth firms. On Google+ or LinkedIn?

4 Tips to Keep Your Search Strategies Up-to-Date

Vertical Response

Search engine optimization (SEO) is consistently evolving, including how it’s referenced. Buzzwords aren’t the only aspects of SEO that have evolved since 2006, which Greeno refers to as the time of smoke and mirrors. SEO strategy used to be divorced from a content marketing strategy. Eighty percent of what SEO is today is content marketing,” says Greeno.

Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It


This week, Google's Jerry Dischler wrote in a post on the official AdWords blog that "more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. HubSpot Customers: If your website, landing pages, and blog are on the Content Optimization System (COS), then your site is ready from a technical point of view. Read this blog post.

How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching. AdWords Keyword Planner. To me, this is silly. Image: Blue Nile Research.

9 Frequently Asked Questions About Pay-Per-Click Advertising

Vertical Response

Google Adwords is the most popular , but there are several others that you should research. Here’s a quick list: Google Adwords. Display URL. Destination URL. For example, with Google Adwords, headlines can only be 25 characters long. 6. Google Adwords Tips for a Small Budget. Google’s Guide to Adwords. SEO/SEM pay-per-click advertising

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SEO Questions from the Fact & Fiction Webinar

Marketing Action

Indeed, page load speed is an important factor to SEO. First pull the backlinks directly from Google Webmaster tools in addition to third party tools such as Open Site Explorer (by and Majestic SEO (at Vertical Measures we also use ). This concept was developed by Marty Weintraub; his original article can be found here on the aimClear blog. Yes, all of them.

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Fundamental SEO elements become that much more critical to scrutinize, including HTML titles, meta descriptions, keywords, page headings, and ALT properties of images. “Do you like typing URLs in your smartphone?” Note that mobile apps and QR codes do not pass “referrer” traffic data so it becomes important use tracking URLs in the process. Events Mobile SEO Search Engine Marketing Blog

10 Tips for Getting Long-Term Traffic to Your Content


Most of us publish blog posts the same way. Here's a snapshot of the analytics for the When I Work blog to show you what this can look like: (Before you go any further from here, you might want to visit these pieces of evergreen content to make sure they are fully up-to-date, accurate, and valuable to visitors -- this post can show you how to do that. We then hit publish. It’s simple.

Web Presence Optimization Software Review: gShift Labs


Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Backlinks remain a key component of SEO. URL links). SEO is a core element of WPO, and gShift covers this pretty well.

10 of the Best Web Analytics Guides and Tips of 2013


Google URL Builder: How to Track Links Shared by Razor Social. Writing that “The Google URL builder was developed to support this problem. Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. ” Three Data Points to Measure Your Blog Efforts by Spin Sucks. Which converted at the highest rate? To PR professionals?

Glossary: 24 SEO Terms Marketers Should Know


This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. Some of these terms overlap with our Glossary on 39 Blogging Terms to Know. These definitions are modified to have more of an SEO focus. 24 SEO Terms You Must Know! Add ALT text to images whenever possible. B.

How Can You Use Content to Rank Higher in Search?

Marketing Action

Develop content (for landing pages, blog posts, papers, social posts and more) that answers their questions; it’s as simple as that. Ensure that the phrase is listed in the page content. • Don’t forget to link to the page from your internal website using the phrase (or partial match). • URL structure should include the phrase using “-” in between words (not an under_score). Summary.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Use your list of search phrases as a guide when creating new web pages, blog posts, and even social media posts. Design. 1. Navigation.

17 Ways to Promote Your White Paper for Lead Generation


Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Company Blog. Write a blog post providing an overview of the white paper. That was a lot of work. Not so fast.

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Goal setting in Baidu Analytics allows marketers to submit and track their confirmation page URL (which page you plan to track, such as the confirmation page after a form submission or a sales process). B2B Online Marketing Blog Search Engine Advertising Coaxial Cable)”. coaxial cable)”.

How to recover from the ravages of Google Penguin and Panda


What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore. Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.  I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper,  Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), calculators, and pencil erasers.  On the shelf were multiple SRDS books; each one the size of a phone book. 

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic


and “will the destination URL on my website align with that query in order to optimize conversions? Have decent search traffic.   You could have a great product or service, but SEO doesn’t work if no one is searching for it or you choose the wrong keywords.  In summary, proper SEO efforts work best when you have a keyword and website goal strategy working together. 

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

Having a resources section on your site with various forms of content (including blog posts, guides, and videos) will also keep visitors on your site for an extended period as well. Another example would be a technology firm that creates custom business applications and publishes blog posts in their resources section about how to improve business processes and overall efficiency.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation


SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links. Include a link to your website, blog, and any other social channels. Put the URL at the beginning of your description so that the user will see the link at all times. Make sure offer and URL is included with all videos. Name a memorable ad in the past. 

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


How to set up a Facebook fan page that works by Direct Creative Blog. Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. 10 Ways to Create a More Engaging Facebook Page by TopRank Online Marketing Blog. Facebook SEO. Facebook SEO Ranking Factors, 2010 Study Results by aimClear. Facebook is an extraordinary phenomenon.