The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. ” — StoreYa Blog.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Guides to SEO for Beginners. ” SEO Tutorial.
17 Helpful SEO Tools and Tool Reviews
JULY 29, 2014
For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO. Knutson.
Spending more time on SEO than adding value to Google?
NOVEMBER 5, 2013
Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. SEO for Business Websites: Using Authorship to Improve Your Business Website SEO (business2community.com).
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
The best approach is to use organic SEO and paid search (e.g., Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics.
Google Adwords Changes You Want to Know
APRIL 8, 2013
If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. Extension Tracking - Before the enhancements, tracking the success of extensions individually was only available by building unique URLs. In February, Google released the option to upgrade to Enhanced Campaigns.
How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
MARCH 19, 2015
One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. You can pour thousands of dollars and dozens of posts into a company blog only to see it sit silent. Optimizing your blog posts for search engines is only one part of creating a successful company blog. On-page versus off-page SEO. Unread. Unshared.
7 Simple Steps for a Solid SEO Strategy
Modern B2B Marketing
APRIL 8, 2016
Then your boss tells you you’re responsible for search engine optimization (SEO), too. You’re not a SEO guru. You don’t have years of experience with SEO. Believe it or not, whether you’re taking over, improving, or just starting your SEO strategy, the basics of SEO aren’t that hard. Check out these seven simple ways to build a strong SEO strategy: 1.
The Biggest SEO Blunders of All Time
JUNE 19, 2014
In the world of SEO, we call that using black hat tactics. But here''s the thing: If black hat SEO can give your numbers a big boost and get you the results you need, why not go for it? Check out our new guide, 10 SEO Mistakes to Avoid During Your Next Website Redesign.). The SEO Hall of Shame. In this case, there was no ill SEO-intent on the part of the company.
The Ultimate 2015 SEO Redesign Checklist
DECEMBER 2, 2014
We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. Google Webmaster Tools is also free, and is an incredible SEO resource for optimizing your website, from a technical and keyword perspective. This is what SEO experts refer to as the “alt tag”.
SMX East 2014 Preview: Competitive Research for SEO
SEPTEMBER 9, 2014
In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visibility and reach. Competitive research is an interesting part of SEO. Adwords.
HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
JANUARY 22, 2013
The move had SEOs and digital marketers all over the blogosphere crying foul. But then Google SEO-in-chief Matt Cutts appeared on Twitter assuring everyone that it was no big deal and would only impact a small percentage of searches. I was slightly dubious, but ultimately accepting, of this explanation. HOW DOES HTTPS AFFECT ORGANIC SEO? What does it mean? So why has Google?
What Your Business Needs To Know About Google+
It's All About Revenue
JULY 8, 2011
One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. It’s not exactly clear what weight Google will give to +1s when compiling search rankings, but it’s likely to be an important SEO factor. How To Get A Google+ Vanity Url – Google+ profiles come with lengthy, numeric urls.
How We Reached $15K in MRR from Our B2B Marketing Blog
JULY 29, 2016
We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We reached $15K in blog-driven MRR recently, so it’s the perfect time to reflect on what we did to go from $1K to $15K in MRR. The chart below shows MRR attributed to our blog between 2014 and 2016.
Maximize your SEO benefit on Google+ in 8 simple steps
NOVEMBER 8, 2011
Use a clean URL when you add your content to Google+. Google+ hasn’t been translating URL shorteners well, so use a link from the source. Site URLs are translated the way they are on Facebook. You need to paste the URL into the “Share what’s new…” text box. In short, Google juice and yummy organic SEO on Google Search.
Playing the online reputation shell game
OCTOBER 1, 2013
Even if you do, most of these plans come up a little short, primarily because most high-profile clients, companies, and the agencies who love them, don’t have the stones, the stomach, or the creativity to add to the traditional “defensive SEO” campaign the strategy and tactic of misdirection and redirection. How to Blog on WordPress.com Video Tutorial (socialmedia.biz).
The 10 New Rules for SEO
JUNE 10, 2013
First, a quick overview: Search engine optimization (SEO) is the process of making a site and its content highly relevant for search engines and searchers. Writing for SEO. This takes us into the final factor to content creation: social media’s relationship to SEO. To facilitate social media SEO optimization…. Watch the whole webinar: The 10 New Rules for SEO.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
SEO Tools. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” How we use it : Search Console is critical to successful SEO efforts.
The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
Modern B2B Marketing
NOVEMBER 20, 2012
by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy. URL structure, meta-tagging, etc.–play
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? Or that 73% of U.S. And 73% of U.S. That I believe.)
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. 40 SEO Terms You Must Know! Blog - A part of your website where you should regularly publish content (e.g. Make sure you keep your blog within your own domain. Add ALT text to images whenever possible.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
” — Kissmetrics Blog. Showcase reviews: Kissmetrics Blog, StoreYa Blog. 2) Compete.com. Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. 3) BuzzSumo. Offers insight into content performance for you and your competitors across all key channels – including social media, blogs, email, earned media, ads and SEO.
4 Tips to Keep Your Search Strategies Up-to-Date
JUNE 9, 2014
Search engine optimization (SEO) is consistently evolving, including how it’s referenced. Buzzwords aren’t the only aspects of SEO that have evolved since 2006, which Greeno refers to as the time of smoke and mirrors. SEO strategy used to be divorced from a content marketing strategy. Eighty percent of what SEO is today is content marketing,” says Greeno.
How to Generate New Keyword Ideas
NOVEMBER 3, 2015
Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching. AdWords Keyword Planner. To me, this is silly. Image: Blue Nile Research.
Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
MAY 8, 2015
This week, Google's Jerry Dischler wrote in a post on the official AdWords blog that "more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. HubSpot Customers: If your website, landing pages, and blog are on the Content Optimization System (COS), then your site is ready from a technical point of view. Read this blog post.
9 Frequently Asked Questions About Pay-Per-Click Advertising
AUGUST 11, 2015
Google Adwords is the most popular , but there are several others that you should research. Here’s a quick list: Google Adwords. Display URL. Destination URL. For example, with Google Adwords, headlines can only be 25 characters long. 6. Google Adwords Tips for a Small Budget. Google’s Guide to Adwords. SEO/SEM pay-per-click advertising
SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
JANUARY 29, 2015
With the crucial role search engine optimization (SEO) plays in increasing visibility and generating leads for your firm, you can’t afford to fall short on this essential element of online marketing. Check out the graphic below and you’ll see SEO is the most effect online marketing technique used by experts and high growth firms. On Google+ or LinkedIn?
4 Key B2B Mobile Marketing Takeaways from #SESNY
MARCH 30, 2012
85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Fundamental SEO elements become that much more critical to scrutinize, including HTML titles, meta descriptions, keywords, page headings, and ALT properties of images. “Do you like typing URLs in your smartphone?” Note that mobile apps and QR codes do not pass “referrer” traffic data so it becomes important use tracking URLs in the process. Events Mobile SEO Search Engine Marketing Blog
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Backlinks remain a key component of SEO. bit.ly URL links). SEO is a core element of WPO, and gShift covers this pretty well.
SEO Questions from the Fact & Fiction Webinar
JUNE 6, 2014
Indeed, page load speed is an important factor to SEO. First pull the backlinks directly from Google Webmaster tools in addition to third party tools such as Open Site Explorer (by Moz.com) and Majestic SEO (at Vertical Measures we also use ahref.com ). This concept was developed by Marty Weintraub; his original article can be found here on the aimClear blog. Yes, all of them.
10 Tips for Getting Long-Term Traffic to Your Content
JUNE 1, 2015
Most of us publish blog posts the same way. Here's a snapshot of the analytics for the When I Work blog to show you what this can look like: (Before you go any further from here, you might want to visit these pieces of evergreen content to make sure they are fully up-to-date, accurate, and valuable to visitors -- this post can show you how to do that. We then hit publish. It’s simple.
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Enter your URL here and on the results page, scroll down to the “Download times section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Use your list of search phrases as a guide when creating new web pages, blog posts, and even social media posts. Design. 1. Navigation.
How Can You Use Content to Rank Higher in Search?
MAY 2, 2014
Develop content (for landing pages, blog posts, papers, social posts and more) that answers their questions; it’s as simple as that. Ensure that the phrase is listed in the page content. • Don’t forget to link to the page from your internal website using the phrase (or partial match). • URL structure should include the phrase using “-” in between words (not an under_score). Summary.
10 of the Best Web Analytics Guides and Tips of 2013
DECEMBER 30, 2013
Google URL Builder: How to Track Links Shared by Razor Social. Writing that “The Google URL builder was developed to support this problem. Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. ” Three Data Points to Measure Your Blog Efforts by Spin Sucks. Which converted at the highest rate? To PR professionals?
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Company Blog. Write a blog post providing an overview of the white paper. That was a lot of work. Not so fast.
Exploring 5 Essential Baidu Tools For B2B Online Marketers
JULY 14, 2014
In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Goal setting in Baidu Analytics allows marketers to submit and track their confirmation page URL (which page you plan to track, such as the confirmation page after a form submission or a sales process). B2B Online Marketing Blog Search Engine Advertising Coaxial Cable)”. coaxial cable)”.
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
As KISSmetrics points out , one of Google Analytics’ best features—especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. Once you’ve shortened links—and possibly even added a vanity URL shortener—Bit.ly Let’s take a look. 1. Google Analytics.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), calculators, and pencil erasers. On the shelf were multiple SRDS books; each one the size of a phone book.
Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
FEBRUARY 10, 2013
and “will the destination URL on my website align with that query in order to optimize conversions? Have decent search traffic. You could have a great product or service, but SEO doesn’t work if no one is searching for it or you choose the wrong keywords. In summary, proper SEO efforts work best when you have a keyword and website goal strategy working together.
How to recover from the ravages of Google Penguin and Panda
AUGUST 20, 2013
What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore. Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords.