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How Your Web Page Speed Effects Your SEO and Adwords Performance

Stevens & Tate

Adjusting Mobile SEO Strategy for Google’s Speed Update. How Will Google’s Speed Update Impact Your AdWords Account? The AdWords documentation recommends five ways to affect positive change regarding a site’s landing page experience: Include relevant, compelling content. Be recognized as trustworthy. Reduce load time.

Adwords 103
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Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns

Stevens & Tate

It’s why Google AdWords continues to be popular with advertisers. Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads. Inside AdWords’ Smart Display Ads Smart display ads are ads that are automated by Google.

Adwords 85
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What SEOs Can Learn from AdWords - Whiteboard Friday

Moz

Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday. Don't be intimidated by the interface.

Adwords 55
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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data.

SEO 174
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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why.

PPC 270
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Infographic: The SEO Basics You Can’t Afford to Ignore

Contently

When I first started writing blog posts, I knew next to nothing about SEO. Forty-five percent of small businesses aren’t sure what SEO means, yet 98 percent think being found on Google is important. The post Infographic: The SEO Basics You Can’t Afford to Ignore appeared first on The Content Strategist.

SEO 164
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Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

But only a small number of our customers had invested in tracking the SEO value of their content. We’re able to do this by using the unique cost-per-click (CPC) values that Google assigns to keywords within its Adwords program.