The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. ” — StoreYa Blog.
New Changes Coming to Google Adwords
SEPTEMBER 11, 2014
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Check out Search Engine Land and the Adwords Blog to learn more. Visit our SEM blog category to stay on top of the newest trends, as well as gain additional information. Below is a recap to get you up to speed.
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Blogging has gone from eccentric to essential. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Just 30% of startups say they use SEO for marketing. close rate.
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
The best approach is to use organic SEO and paid search (e.g., Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics.
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Paid search and SEO work in different ways to get visitors to your website. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens. Use your Adwords tools to determine if the traffic volume is worth the cost. For SEO purposes, content really is king. Chances are that if it converts well in paid search it has a good chance of working for SEO too. Get Content Ideas.
How to Use Google Ad Extensions to Boost Visits to Your Retail Store
MAY 19, 2015
Additionally, because you’re giving more information to searchers, they help improve click-through-rates (CTR) and bring down price-per-click (PPC) costs. Additionally, you can use it to showcase your blog or a store locator. Get more SEO/SEM tips by subscribing to our VR Buzz weekly newsletter. © 2015, VerticalResponse Blog. Click to Call Extensions.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. If you’re interested in testing out content campaigns or just looking for more information; check out Google’s Getting Started Blog. You can also grab our Small Business Guide to Google Adwords here. What is Google’s Content Network?
Google Adwords Changes You Want to Know
APRIL 8, 2013
If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. Let’s take a peek at these new changes and how they’ll affect your PPC campaigns. The post Google Adwords Changes You Want to Know appeared first on VR Marketing Blog.
PPC Joins SEO as a Tactic that Should Go
B2B Marketing Traction
APRIL 12, 2013
In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). Marketing Soapbox b2b content marketing plans SEO Of those who used paid search campaigns, they did get additional visits and some conversion to leads.
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords.
The Ultimate 2015 SEO Redesign Checklist
DECEMBER 2, 2014
We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. Google Webmaster Tools is also free, and is an incredible SEO resource for optimizing your website, from a technical and keyword perspective. This is what SEO experts refer to as the “alt tag”.
How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
MARCH 19, 2015
One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. You can pour thousands of dollars and dozens of posts into a company blog only to see it sit silent. Optimizing your blog posts for search engines is only one part of creating a successful company blog. On-page versus off-page SEO. Unread. Unshared.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
With blogs, websites, videos, social media and a host of other options available as promotional avenues, the prospect of beginning the actual marketing part of content marketing can seem…daunting to say the least. Blogs are an offshoot of your website, yet they deserve a mention of their own. Check out the Harvard Student Blog for example. Welcome back marketers. Geyer).
7 SEO Myths Marketers Should Know
APRIL 4, 2014
Realizing the most out of your own SEO campaign requires a thorough understanding (and debunking) of myths circulating today. Don’t fall victim to these common misunderstandings in SEO. 1. SEO is dead. Google and other search engines are increasingly aware of the black market when it comes to SEO. SEO is not dead, but bad tactics are. 2. Wrong again! Good for you!
11 Expert PPC Guides, Tips and Techniques (and One Rant)
MAY 6, 2013
With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. But as Rebecca Lieb recently noted , “Search, email, blogging, digital PR, and even (brace yourself) advertising have, and will continue to have a place at the table as content marketing grows in importance.”.
SMX East 2014 Preview: Competitive Research for SEO
SEPTEMBER 9, 2014
In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visibility and reach. Competitive research is an interesting part of SEO. Adwords.
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. Objectives differ. Team meetings.
3 Tips to Optimize Your Blog Posts for SEO
FEBRUARY 8, 2013
There are many reasons why your business should be blogging. Once you begin blogging, your goal is to drive traffic to your blog and website without spending budget on pay-per-click (PPC) campaigns. Search engine optimization (SEO). Optimizing your blog posts for SEO is no easy task, but it’s well worth your time. SEO is extremely dynamic.
How to Write a Winning Pay Per Click Ad
OCTOBER 9, 2013
In this post we highlight essentials for writing a winning pay per click (PPC) ad. According to David Jaeger in the Search Engine Watch article, “ How to Write the Best PPC Ad Copy …” Jaeger suggests that researching and noting what your competitors are doing is a great place to start when writing pay per click ads. Differentiate from Competitors. Qualify Customers.
Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
FEBRUARY 22, 2016
Did you like this blog? In the meantime, check out our blog “ Fathom’s Healthcare Team Shares Healthy Resolutions for 2016 ” to see where you should be focusing your healthcare marketing efforts this year. Healthcare AdWords content Google ppc Search Engine Optimization seo VideoWe’ve attempted to boil down our notes into a few concise points—no easy task!
Use Google Automation Tools to Make Your PPC Ads More Efficient
MARCH 26, 2014
Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. In order to use this feature, you need to make sure you have enabled conversion tracking within Adwords.
4 Steps to Prep Your Search Engine Marketing for the Holidays
OCTOBER 30, 2014
Additionally, make sure to use everything that Adwords and Bing Ad center have to offer. For more helpful holiday marketing resources visit our Everything Holiday site. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Do Your Research.
8 Ways SEO Should Influence Your Marketing Copywriting
OCTOBER 16, 2012
But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience. Old school SEOs believed they could magically sprinkle keywords throughout content with the hope that it would result in solid rankings for as many keywords and keyword variations as possible. Don'ts of SEO Copywriting.
PPC Optimization: Conversion is Only Half the Battle
Modern B2B Marketing
JANUARY 31, 2012
Ad networks like Google AdWords offer robust reporting, but they are fairly limited in evaluating the quality of a lead. If I was to manage from AdWords alone, piping more money into the Display Network is a no-brainer. PPC Optimization: Conversion is Only Half the Battle was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Spend. Search. 100,000.
Are Google Ad Extensions Right for Your Business?
NOVEMBER 19, 2013
For those who are unfamiliar, ad extensions are additional links that can be displayed with your pay per click (PPC) ad if your ad shows above the search results, which generally means in position 1, 2, or 3 of the paid listings. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. Add SEO to the list above and you’ve got WPO.
4 Content Strategies for B2B Corporate Blogging
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. Blog Post Examples Galen De Youngs list of top B2B blogs is a great example. Newsletter problems?
Intro to Remarketing Lists for Search Ads
SEPTEMBER 9, 2013
According to the Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” link]. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
Use Mobile Ads to Bring Customers to Your Door
MAY 30, 2013
While there are many different options to advertise online, Google Adwords is probably one of the most cost efficient advertising platforms. Here, we’ll provide some tips to help you effectively advertise to mobile users using Google Adwords: Get Mobile-Friendly. In Adwords Location settings, a restaurant could target any mobile users in the immediate area of their location.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( B2B Lead Blog ). Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. WordPress Hosting SEO ). WordPress Hosting SEO ). But why?
The 10 New Rules for SEO
JUNE 10, 2013
First, a quick overview: Search engine optimization (SEO) is the process of making a site and its content highly relevant for search engines and searchers. Paid search marketing/pay-per-click (PPC) marketing is a type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect. Writing for SEO. Research external keyword databases.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Increase the effectiveness of search engine optimization (SEO) and content marketing. To define an audience, create a new remarketing list in Google AdWords. Content Marketers Are Fabulous PPC Marketers. So, be bold!
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
” — Kissmetrics Blog. Showcase reviews: Kissmetrics Blog, StoreYa Blog. 2) Compete.com. Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. 3) BuzzSumo. Offers insight into content performance for you and your competitors across all key channels – including social media, blogs, email, earned media, ads and SEO.
Why the Blog Post Is the New Ad Unit
APRIL 3, 2013
Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. But all is not lost!
26 Content Marketing Tools to Use in 2013 | OMI Blog
JANUARY 16, 2013
OMI Blog - Internet Marketing Training Courses & Certification Programs. List.ly – List posts are great for traffic and SEO. Listly helps you curate items into lists you can then embed into a blog post. Using Storify, you can curate all different types of content about a specific topic, like blog posts, tweets, videos and images, into one board. OMI Blog.
9 Frequently Asked Questions About Pay-Per-Click Advertising
AUGUST 11, 2015
Pay-per-click advertising, or PPC advertising, is a specific type of search engine marketing designed to drive traffic to your website. The top four links, as well as the images inside the box, and the small text that’s underneath it are all considered PPC advertising. 3. What are the benefits of PPC ads? What sites offer PPC advertising? Bing Ads. Display URL.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? Or that 73% of U.S. And 73% of U.S. That I believe.)
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
Building off of that in combination with other keyword tools like Google Adwords Keyword Tool and WordStream you should be able to come up with a good starting list. For more information and research tips visit PPC Hero and this post from VerticalResponse. © 2013, VR Marketing Blog. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
Influencer Marketing – What it is, and Why YOU Need to be Doing it by The Daily SEO Blog. The Real Relationship between Social Media and SEO by SocialMouths. Writing that “Everybody knows social media and SEO are connected, but how?…Unfortunately, ” SEM + SEO [PRESENTATION] by e-Strategy Trends. The Search Power of Brand by SEO Book.
3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. For this specific post, however, I want to focus on how paid search can help address common online challenges health systems face: SEO keyword strategy without access to organic keyword data. Share PPC Keyword Data to Guide SEO.