Trending Sources

Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. After that instance, I realized that there are multiple myths and generalizations made about SEO that are not 100% true. SEO Is Dead. No, SEO is not dead. SEO is no longer solely dependent on keywords or an over abundance of links. Why?  .

SEO 101

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. If you’re hiring SEO expertise from the outside, how do you make sure you’ve found the best expert or agency for your needs? These are often your best leads.

SEO 93

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course, B2B marketers have differing expectations of an SEO audit as well.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. ” — StoreYa Blog.

B2B Marketing Trends for 2016

great example is Moz’s Web Developer’s SEO. marketing topics on the Webbiquity blog. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing.

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. SEO requires great content.

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SEO and Content: Can SEO drive “viral?”

grow - Practical Marketing Solutions

I have been thinking about this question: “What is the relationship between SEO and content?” ” Content is critical for SEO … but is SEO critical for content transmission? know there is a “rulebook” about SEO best practices but in my experience, it doesn’t appear to make sense all the time for every piece of content. ” 2.

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The more the messier for content marketing SEO success

Biznology

You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Unfortunately, all this esprit de corps  is mostly wasted in your pursuit of search engine optimization (SEO) ranking and in your content marketing campaigns. Same with blogging or any other type of creative behavior. Please.

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17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO. Knutson.

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B2B Marketing Trends for 2016

great example is Moz’s Web Developer’s SEO. marketing topics on the Webbiquity blog. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing.

SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. to share his insights on working with SEO and CM together instead of separately. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. SEO identifies keywords.

SEO 81

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” In Search of SEO?

SEO 102

SEO Tips for 2015

Vertical Response

In this two minute video, our Search Engine Optimization manager, Chipper, provides SEO tips for the New Year, including the importance of mobile, and search engines such as Bing and Yahoo! Get more marketing tips and tactics by subscribing to our weekly blog updates. © 2015, VerticalResponse Blog. The post SEO Tips for 2015 appeared first on VerticalResponse Blog.

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SEO Best Practices For Your Blog

B2B Marketing Insider

If so many other companies are blogging too, why should you invest time and resources in business blogging? Business blogging is no longer a nice-to-have for your company, it is a must for several […]. The post SEO Best Practices For Your Blog appeared first on Marketing Insider Group. There are millions of bloggers around the world publishing new content every day. You should just avoid it altogether, right? Wrong. Content Marketing

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Blogging has gone from eccentric to essential. Companies that blog have 97% more inbound links than companies that do not, and inbound links are (of course) critical to SEO success. 64% of B2B technology companies use SEO to help market their products (it’s not clear why 36% would not use SEO). Just 30% of startups say they use SEO for marketing.

SEM 96

B2B Marketing Trends for 2016

great example is Moz’s Web Developer’s SEO. marketing topics on the Webbiquity blog. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

A Brief History of Search & SEO

Hubspot

Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. So where did SEO begin, and how did it become so darn important? But here’s where SEO itself comes in. And that, dear readers, is where the SEO story begins. Brief History of Search & SEO.

SEO 54

Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

Whether it’s writing blogs, publishing eBooks and whitepapers, or creating infographics, repurposing content enables organizations to extend their content’s reach and improve SEO. Now, there are multiple ways to repurpose content, but for this blog, I want to focus on SlideShare. More specifically, I want to focus on the relationship between SEO and Slideshare. Links.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Image credit: Small Business Ideas Blog. Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? Find those answers and more here in 10 expert SEO posts. SEO Keyword Guides and Tools. Fast SEO Competitive Analysis by Search Engine Watch. Other SEO Tools. Webbee SEO Spider Version 2.0

5 Overlooked Content Marketing Assets That Can Influence SEO

KoMarketing Associates

Ratings and reviews can be important for SEO and PPC. This experience got me thinking about where B2B marketers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance. Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. Image Source.

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10 secrets to research the best SEO keywords

Biznology

SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Besides the basic keyword rules , here are more tips for your SEO: 1. Stick to Your Niche.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Our blogs would rank high for our keywords, and life would be wonderful.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. These performance metrics form the basis for almost every SEO program, even if they only indirectly impact specific B2B business results.

How to Make Your Blog Posts SEO-Friendly [Checklist]

Hubspot

Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. The SEO Panel lets you know in real-time what you need to do to optimize your posts for the keywords you care about, and what you''ve already succeeded in doing for your in-post SEO. Note that this list does not cover every single SEO tactic.

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Does That “Affordable SEO Package” Make Sense For Your Business?

KoMarketing Associates

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. Their web developer was offering them a monthly SEO package as a component of the entire sales process. How To Evaluate a Monthly SEO Package. Why do you need SEO in the first place?

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The SEO Journey – How long before you start seeing results?

Webbiquity

Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? It comes from misunderstanding the current nature of SEO and it is stuck in the rudiments of what SEO used to be. Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses. How long SEO takes to work. Month #2.

SEO 88

3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. In an ideal world, your content and SEO strategy would align perfectly and you’d start seeing your content ranking for your target keywords overnight. But, as we well know, this is far from an ideal world. Just kidding.

Tips 91

10 Simple SEO Basics for Better Rankings

Act-On

Good SEO isn’t hard. And while there are some advanced concepts to SEO, and there are times to hire an agency, most of the SEO you need to do is simple. The truth is, effective SEO is easier than many of the other things marketers struggle with – challenges like proving ROI, tracking customers across multiple channels, or even just creating great content. Bupkis!

SEO 93

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Are you using SEO tools? ssets (free). ocial Media. Post views/clicks.

What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

It is littered with myths and some facts, but fails to correctly explain what SEO is to readers. In this blog we will dive into the deeper aspects of SEO techniques and what Wikipedia is leaving out. So What Does Wikipedia Say About SEO? And while those items play a role in improving a site’s SEO value, they aren’t the only things that make a difference.

The Top 10 Best Resources to Learn About SEO

Vertical Response

This is where search engine optimization ( SEO ) comes in. To help you learn more about SEO, we’ve put together a list of the 10 best resources on the subject. While we’ve explained it in fairly simple terms, SEO can be complicated. SEO websites and blogs. 1. The blog is updated frequently, and you can search for specific topics of interest.

14 Blog Writing Tips for Creating SEO-Friendly Blog Posts

Writtent

If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After you slave and sweat over writing those high-quality articles your readers love, use this checklist of 14 blog writing tips to properly optimize your blog posts. Link to Other Blog Posts. Publish Regularly.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. General SEO Tips and Guides.

You’ve Discovered SEO Keywords, But What’s Next?

Webbiquity

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. If you include SEO keywords in your lead scoring model, include social keywords along the same line. Guest post by Adam Hutchinson. Group Your Keywords.

10 New Training Ideas for Your SEO Team

KoMarketing Associates

You will also be thinking about your team goals and how you can ensure your SEO team evolves, grows, and continues to improve. The training is simple: Create a list of SEO-related questions (enough to ensure one for every team member). Oh, in case you missed it, here is the first set, 10 Team Training Ideas to Keep Your SEO Team Rockin. And that’s ok. Not gonna do it. Kind of.

How To Project SEO Content Marketing Goals & Performance

KoMarketing Associates

In this blog post, I’ll outline how we established our proposed benchmarks and what B2B marketers should evaluate in order to determine applicable benchmarks for their own online marketing programs. Similar to general, SEO competitive analysis , we were looking to determine how active and (visibly) successful competitors are with their content marketing programs. Inbound Links.

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Maximize Blog Traffic with Top 27 SEO Plugins

Writtent

Want to maximize your blog traffic? In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. Yoast WordPress SEO. SEO Ultimate.

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book. The Low Hanging Fruit of Link Building by imFORZA Blog. 12 Scalable Link-Building Tactics by The Moz Blog. Link Madness by SEOBook. ”).

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Optimize your blog for search?