Contently

MARCH 11, 2020

And you’ll want to discuss distribution so everyone is comfortable with how to share the finished product. Think about the medium. Instead of a text-heavy article, visually appealing PDFs and slides work well when presenting case studies in-person. But go out of your way to distribute it as well.

Case Studies 210

Case Studies Case Study Studies Paid Search Agency 210

KoMarketing Associates

MARCH 13, 2018

The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. Publish / repurpose blog posts through places like LinkedIn or Medium. Images via Ascend2: Search Engine Optimization Tactics.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.

Tactics 130

Tactics Work Management B2B Marketing Marketing Management 130

Contently

NOVEMBER 8, 2016

I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. Medium and WordPress are the obvious ones: They’re both well-known content management systems. Medium sent me a series of one-sentence answers via email, few of which were specific enough to answer the question.

Facebook 168

Facebook Social Networks Advertising Mediums Mobile Advertising 168

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Make the Most of Social Media Platforms Social media presents a huge opportunity for HR teams to expand their reach, build brand awareness, and engage active and passive talent.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Scoop.it

DECEMBER 22, 2020

First, your content needs to present some kind of original idea. Try making a bold claim or a unique argument, or presenting a brand-new idea. For conventional articles, this means writing a compelling headline—even if that means delving into “clickbait” territory. What does a reader stand to gain from reading your article?

Paid Content 80

Paid Content Curation Content Lead Scoring 80

Bannerflow

FEBRUARY 3, 2023

Millions of people are embracing video on demand (VOD), with the distribution platform expected to attract 164.9 But what is Video on Demand and the various components that make up the media distribution platform? It is no secret that video is, by some distance, the most engaging medium for audiences. million viewers by 2025.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

KoMarketing Associates

FEBRUARY 23, 2016

A recent KoMarketing news article really got me thinking about this. Additionally, connecting with customers online presents an opportunity to reach a new audience of people who could also be interested in your business because of the similarities with your existing customers. Content Development & Distribution.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Hubspot

MAY 11, 2020

Marketers should examine every article, email, ad, and social media post scheduled to be published to ensure that the tone of each asset is empathetic and respectful. Choose Channels Carefully, Distribute Delicately. Planned projects, campaigns, and announcements should be reviewed and postponed if possible.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

ClearVoice

AUGUST 17, 2020

Let’s be candid and recognize it’s not uncommon for small-to-medium-size businesses and boutique agencies to collaborate with creatives on contract to supplement in-house content marketing efforts. Content distribution shouldn’t be an afterthought. Teamlancing can solve these six marketing challenges. The takeaway?

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

ClearVoice

OCTOBER 29, 2018

In part one we presented data from a survey we ran that looked at the pervasiveness of content creators soliciting shares, and what consumers thought about those solicitations. This week, we’re looking beyond the anecdotal consumer opinions, to more concrete data where we analyze hundreds of actual blog posts on Medium.

Correlation 65

Correlation Advertising Mediums Statistics Analysis 65

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Casie Gillette has presented at several conferences with regards to this topic.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

ClearVoice

OCTOBER 22, 2018

If you’ve spent much time on Medium , the popular online publishing platform that connects authors with readers, then you’ve likely seen two things: First, Medium encourages readers to applaud an author’s excellent work by “clapping”; and second, authors frequently solicit feedback with a little blurb at the end of their post encouraging claps.

Customer Surveys 65

Customer Surveys Advertising Mediums Click Rate Content 65

Sprout Social

MARCH 9, 2023

This article will help you position the importance of this multifaceted discipline to others. The goal of the campaign was to inspire creators to present a more inclusive picture of global travel, supporting increased brand awareness while building community. We also included examples from brands to inspire your strategy.

Public Relations 109

Public Relations PR Thought Leadership Advertising Agencies 109

The Effective Marketer

OCTOBER 8, 2012

When you create a piece of content, why stop at the first distribution channel? Sure you can re-purpose the content so that it will be used at another channel but content continuity means more than simply taking the content and fitting it in another medium. Next time you create some content (eBook, whitepaper, blog article, video, etc.),

Content 100

Content Trade Show Advertising Mediums Distribution 100

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Make the Most of Written Blog Content Have your blog authors record short, insightful summaries of their special articles. These metrics eventually yield results with lead generation and sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Contently

JUNE 29, 2016

From the start, the small- to medium-sized recruitment solution knew exactly what it wanted to achieve, and how it planned to measure success. Head to Gild’s blog and you’ll find articles you’d share with your wittiest colleague in HR. “ ” Paid distribution. ” A commitment to quality.

Cost Per Click 92

Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Long-form content might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate. joderama #socialmedia Click To Tweet.

Planning 111

Planning Social Media Template Marketing Plans 111

Kevin Indig

MAY 29, 2023

While I am personally convinced that AI answers are inevitable in the medium term to long term, it’s not yet clear whether users prefer AI answers over classic web results in the short term. An article by Arda Capital outlines how Google might be able to cache 30-60% of queries. and save money.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Sales Engine

JANUARY 25, 2016

And that’s what we are going to talk about in this presentation…because you only have so much muscle, right? And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. This site is a collection of articles, videos, and guides to help women entrepreneurs succeed in their business.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Sprout Social

JULY 16, 2020

“The ReWork Podcast:” stories and “unconventional wisdom” on how to run a business (presented by the founders of Basecamp). The half-hour mark seems to be a happy medium for most pods, although some run slightly shorter (and some significantly longer). Presentation is a huge part of podcasting.

Cable 127

Cable Social Media Distribution Promotion 127

Sword and the Script | B2B

NOVEMBER 23, 2019

These are the focus for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three ideas, studies or articles, wrap them in insight and present them here for your consideration. 84% of B2B marketers use paid distribution channels for content marketing purposes. 3) Webinar benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. But it can also be overwhelming for those less experienced with the medium.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. The article showed promise at publication, but over the next four years, it drove over half a million page views with no additional investment from our team.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Launch Marketing

AUGUST 14, 2018

This trend holds true today as many small- to medium-sized organizations and startups may only have the ability to allocate one or two marketing professionals to manage the company’s content marketing program. Developing and Promoting Your Content. Why is this important? what you think they need) as well as what they will find engaging.

Budget Programs 54

Budget Programs Planning Content Marketing Allocation 54

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Click To Tweet. Microsoft’s.Future.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

SmartBug Media

OCTOBER 4, 2019

Business intelligence software (BI) is being used to leverage big data and cloud computing in order to sort, analyze, and present complex datasets in easy-to-read reports. Videos and how-to articles. Medium business. Medium businesses. Medium business. Medium business. Customer Support. Live web chat.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

ClearVoice

OCTOBER 26, 2020

In this article, we will briefly discuss the evolution of the creative marketing agency triumvirate, how the three can best join forces for the best outcomes, and some key martech tools to use. This #martech-loaded article addresses the triumvirate. How has the creative marketing agency triumvirate evolved with time?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Ad Agencies Creativity 59

B2B Memes

OCTOBER 19, 2011

When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.” This is impossible. I’ll never get this.”

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

RebelMouse

MAY 2, 2018

On Facebook, many publishers relied on mediums like native video and Instant Articles to deliver fast content experiences that never left the platform. The best way to diversify your distributive opportunities is with a fast web experience that performs well on all platforms and channels. There are pitfalls, however.

CMS Development 41

CMS Development Industry CMS Paid Search Agency Facebook 41

Webbiquity

MARCH 29, 2010

With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&#

Social Media 100

Social Media Media Social Networks Network Marketing 100

Launch Marketing

MARCH 27, 2019

engage with) a brand via mediums such as websites, blog posts, social media, display advertising or search engine marketing. Regardless if you are an attendee, speaker or hosting a trade show booth of your own, events present countless networking opportunities and face time with target buyers to dive into details on your new product.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

ClearVoice

APRIL 15, 2019

With everyone pushing to convert traditional offices to remote offices with a distributed workforce, video conferencing is becoming the standard for presentations, interviews and meetings. Instead, appreciate that this new medium can connect you to far-off opportunities. Don’t focus on the awkward.

Conference 63

Conference Video Marketing Practices Personalization 63

Ambal's Amusings

JANUARY 31, 2011

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. In August of this year, I was asked to do a presentation on social media.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

ClearVoice

MAY 12, 2019

Video conferencing is a great convenience to the distributed workforce: virtual meetups can replace many in-person appointments, from job interviews to pitch meetings to recording sessions to team-building activities. Will there be a presentation? If so, will you be giving some portion of a presentation? Will you be seen?

Skype 80

Skype Video Marketing Practices Tips 80

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Simply defined, a video white paper takes the attributes of a white paper and presents them in a video format. Scribd for reference and distribution of white papers. White Paper FAQs.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

PureB2B

JUNE 23, 2021

This article covered some of the tech trends that are revolutionizing B2B marketing in 2021. This applies mostly when the B2B firm has a major product to display or a visually stunning site to present. Aside from LinkedIn, email marketing has shown to be a reliable distribution medium for B2B marketers.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62