Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

RebelMouse

MARCH 30, 2021

Facebook Instant Articles are a great Facebook feature, but sometimes there can be issues that need to be addressed. Take Live Instant Articles?: The token can be found in your Facebook Instant Articles app. Since this is all about Facebook Instant Articles, one of the key permissions is pages_manage_instant_articles.

Facebook 52

Facebook API Validation Ideal Customer Profiles 52

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. A feature article will boost your visibility and provide further credibility to your thought leadership platform.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. This step is crucial because it will help you determine the best way to present your information and ensure that your story is engaging and accessible.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads. I’ve lightly edited our exchange. Sensing a theme?).

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Continually evaluate the effect of individual content pieces and their distribution with measures. Thought leadership is more than a published article or occasional industry presentation.

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Biznology

MAY 27, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Stunted Awareness 13% Distributed Experimentation 31% Strategic Alignment 44% Responsive Investment 13% Sustained Vitality 0%. Poll Questions.

Digital Transformation 138

Digital Transformation Webinar Metrics Consulting Work Management 138

Marketing Insider Group

AUGUST 15, 2023

This new information is what we call “fresh content” This could be anything like: Brand-new blog posts Articles News updates Revised landing pages According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel. Distribution. Add new information.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Biznology

MARCH 30, 2020

This article, authored by our Member Consultant John Clemons, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis.

Effectiveness 190

Effectiveness Consulting Work Management Buzz 190

Content Standard

APRIL 23, 2024

Others, like Phil Wahba, in this Fortune article , predict that automation will render CMOs obsolete. Invests in collaborative tools and processes: Foster seamless content creation and distribution by implementing collaborative tools that allow teams to work together in real-time. Ironically, I’ve found the opposite to be true.

CMO 85

CMO Enterprise Management Planning Work Management 85

Contently

NOVEMBER 22, 2021

The report showed 83 percent of businesses that considered their marketing efforts to be successful use collaboration and workflow tools to improve how they work with distributed teams. While social media is evolving quickly , it remains one of the most important ways to engage your audience and distribute content. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Biznology

MARCH 9, 2020

This article, authored by our Senior Advisor John Clemons , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis.

Work Management 190

Work Management Consulting Lead Ranking Marketing Management 190

Marketing Insider Group

OCTOBER 5, 2020

Many businesses hire content marketing agencies to help develop and distribute their messaging. Or they can completely take over the role of creating articles, guides, information graphics, and reports. They present your company as a resource, enabling you to develop ongoing relationships with your customers. Source: Pinterest.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Trade Press Services Newsletter

SEPTEMBER 7, 2023

The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Include PDFs or clippings of any published articles about you or your company. Present different aspects of your business or personal journey that could capture media interest. Published materials.

Press 130

Press Personalization Branding Brand Identity 130

InsightSquared

SEPTEMBER 11, 2019

There are several campaign attribution models, each distributing the value of conversion across the touchpoints differently. Last-Touch Model : 100% of the conversion credit goes to the campaign last presented to a lead. . There are several weighted multi-touch models, each distributing weight differently across touchpoints. .

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Biznology

APRIL 1, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Managing and distributing your video library.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

RebelMouse

OCTOBER 9, 2023

The app features a proprietary format that delivers stories clean and scrollable, allowing content to load rapidly and offering publishers in-article advertising opportunities. Apple News presents content in a proprietary format called Apple News Format, which requires content conversion for compliance.

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

Content Standard

APRIL 16, 2024

This article explores how AI can streamline the process without sacrificing quality or strategy. Related Article: Discover the impact of generative AI on SEO and how to align your search strategy with the latest developments. What’s driving the renewed focus on organic search?

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Contently

AUGUST 11, 2022

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” But keep in mind that this moment full of challenges also presents opportunities.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Marketing Craftmanship

FEBRUARY 21, 2023

They should not feature employees or clients Presented in a quick-reading Q&A editorial format, with 10 – 12 questions that highlight the individual’s personal and professional background, insights, and opinions Purely objective in nature.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Branding Brand Identity 130

Tony Zambito

NOVEMBER 21, 2020

In a previous article, we uncovered a buyer insight that more research was being conducted by buyers seeking in-depth evaluations. How are situations presenting new problems and challenges? Refrigeration and distribution to name two. . What are the new unanticipated behaviors? Situations.

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Only B2B

DECEMBER 8, 2020

1 Content Distribution. When you are spending so much of your precious time in developing a great piece of writing it is very important that you distribute it to the channels that will yield more traffic. Distribute your content to get more exposure and links. Technical SEO helps a lot to uplift your article to the SERP.

Traffic 127

Traffic Lead Scoring Lead Ranking SEO 127

Launch Marketing

OCTOBER 20, 2021

Many B2B leaders are very knowledgeable about several topics, so creating and distributing thought leadership content is incredibly beneficial. There are many different avenues to take when creating a video, but it’s important to focus on the content, audience and what you want them to take away from the information you present.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

People are used to consuming short bits of information and when presented with a longer piece, they simply scan the article or jump directly to the summary. Surprisingly, long-form content presents a challenge to the users. This offsets, to an extent, the fear of having to invest more time in the article.

Planning 268

Planning Content Work Management Paid Search Agency 268

Brandpoint

MARCH 28, 2023

However, a simple shrug emoji won’t be accepted in the end-of-campaign report when presenting results to brands and clients. A fact-based press release or native ad spot will help get key messages out, but a personalized article directly from a leader within a company will do much more than communicate details.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

RebelMouse

OCTOBER 9, 2023

The app features a proprietary format that delivers stories clean and scrollable, allowing content to load rapidly and offering publishers in-article advertising opportunities. Apple News presents content in a proprietary format called Apple News Format, which requires content conversion for compliance.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

MKT1

JANUARY 11, 2024

.: Get answers from large amounts of data : It’s so much easier and faster to conduct research, do analysis, and get insights quickly with AI—whether the data is in a spreadsheet, in articles, in another tool, or in all of these places. Anyone who makes slide decks and presentations. For example, you can use Beautiful.ai

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Content Standard

OCTOBER 22, 2014

Brands that can incorporate this brief window of time into a content distribution strategy can utilize it to fuel audience engagement and amplify content. That presents a short-but-important window of opportunity for brands to engage with consumers in real time.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

Biznology

MARCH 12, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. This webinar, featuring by our Senior consultants Mark Dollins and Sharon McIntosh , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Lead Ranking 104

Lead Ranking Webinar Metrics Lead Scoring Consulting 104

Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Biznology

MARCH 6, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Quick videos that don’t inhibit or interrupt your presenters. Add chapter headings.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Biznology

MARCH 3, 2020

This article, authored by our Senior Advisor Dana Look Arimoto , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis.

Work Management 129

Work Management Consulting Buzz Lead Ranking 129

Contently

MARCH 11, 2020

And you’ll want to discuss distribution so everyone is comfortable with how to share the finished product. Instead of a text-heavy article, visually appealing PDFs and slides work well when presenting case studies in-person. But go out of your way to distribute it as well. Visuals need to be on brand.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.

Tactics 119

Tactics Work Management B2B Marketing Marketing Management 119

Biznology

APRIL 17, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Developing new, long-term strategies, plans and policies for remote work and distributed workforce s. The impact of COVID-19 on workforce planning. Change your handbooks now.

Webinar Metrics 145

Webinar Metrics Work Management Consulting Lead Ranking 145

Scoop.it

DECEMBER 28, 2023

Take a look at how they did it in the Asana vs. Monday.com comparison article below. Instead, the same effect can be achieved by producing content similar to the Best Mattress for Spinal Stenosis article on the Eachnight website. Always ensure you’re using relevant imagery that connects to the content of the article.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Contently

DECEMBER 13, 2022

This means knowing your customer and presenting them (not your company) as the “hero” of your narrative. Prioritize content promotion and distribution. Some common ways to promote and distribute content include: Sharing it across your social media channels. Build an emotional connection through good storytelling.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135