KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. So what are the SEO performance metrics your B2B organization should consider?

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. However the key question is how to bridge the gap between effective content development and impactful marketing results. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. Video in Business Benchmark Report. Get the Report. Contents 1.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. At the moment, however, the majority of marketers (49%) still claim that they are primarily using email to drive leads into their pipeline.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Marketing Qualified Leads 249

Vision Edge Marketing

MARCH 12, 2024

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. ” In the first measure phase, data becomes the cornerstone of an effective strategy.

Training 245

Training Work Management Paid Search Agency Analytics 245

Conductor

MAY 4, 2022

However, more and more companies are putting their efforts and attention into building out their digital marketing teams, especially within organic marketing or SEO. This article provides the foundation for the optimal way to run a marketing team, implement SEO recommendations, and increase efficiency in your organic marketing workflow.

Efficiency 99

Efficiency Organization Paid Search Agency SME 99

Martech

FEBRUARY 25, 2022

It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or upgrade digital asset management systems. What digital asset management capabilities does our organization need? At what level in the organization will it be managed? Who will use the platform? Training is essential.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Marketing Insider Group

MARCH 18, 2020

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. And, those leads that come in from employee social sharing? Culture change isn’t all that easy to tackle, especially if marketing only has limited influence organization-wide.

Effectiveness 226

Effectiveness Peer-to-peer Guidelines Thought Leadership 226

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Social Media 314

Social Media Stats Marketing Report Paid Search Agency 314

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. Video Benchmarks for Creation and Publishing 1.1 Contents 1.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

InsightSquared

MAY 7, 2019

Top and bottom line performance are totally dependent on the sales organization and its performance. For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. Sales is the Growth Engine.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

SmartBug Media

MARCH 18, 2024

You need a repeatable way to attract leads , nurture the relationship until leads become sales-ready, and then convert them into customers. Step 3: Analyze Cost-Effectiveness Once you’ve figured out your potential platforms, cost becomes the next concern. What organic traffic can you get on these platforms?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

markempa

NOVEMBER 19, 2012

Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Which best describes the type of organization you work for? Related Resources: Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI.

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Is lead scoring a crucial part of your marketing process? What are our goals?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. In this article, we will explore three reasons to perform process mapping and how it positively impacts business performance, 6 ways process maps help your business and seven steps for effective process mapping. Question : Why don’t organizations map their processes?

Process 231

Process Optimization Work Management Marketing Management 231

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Is lead scoring a crucial part of your marketing process? Bring key stakeholders together to establish the organization’s goals.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

KoMarketing Associates

SEPTEMBER 10, 2019

So here’s a simple way to benchmark your own B2B ecommerce marketing. They have no dedicated eCommerce operations and have not aligned their eCommerce strategies with other parts of their organizations. . Now for the benchmarking part: Does your organization have any of these best practices in place? Want proof?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. The CGO has a more operational focus, whereas the CSO has a more strategic focus.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

KoMarketing Associates

SEPTEMBER 21, 2021

Marketers and Video Content Effectiveness. Despite the benefits of video content, previous research indicates that many marketers still only have basic video effectiveness measures in place. Nearly 32% claimed that they have “intermediate” video content effectiveness measures in place, while 27% admitted they have nothing at all.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

Heinz Marketing

MARCH 2, 2022

How well are Marketing organizations able to measure and demonstrate their value? Well, there’s good news and then not so good news, at least according to the findings from our 2021-2022 Marketing Organization Value and Performance Management (MPM) Benchmark Study. More effective dashboards. Deployment of 3 tools.

Lead Scoring 103

Lead Scoring Lead Ranking Class Organization 103

Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. You may want to use online spreadsheet tools to easily track and organize your keywords. This requires accurate benchmarking through competitor analysis.

Customer Satisfaction 152

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 152

Hubspot

OCTOBER 18, 2021

One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards. You might already practice a form of benchmarking in your business. You might already practice a form of benchmarking in your business.

Advertising Benchmark 61

Advertising Benchmark SWOT Lead Ranking Analysis 61

KoMarketing Associates

OCTOBER 22, 2019

Ascend2 recently published its “Marketing Automation Integration” survey, and statistics showed that the majority of marketers (57%) want to improve campaign effectiveness through their marketing automation integration strategy. About 53% want to improve marketing and sales alignment, while 49% want to improve quality lead generation.

Marketing Report 122

Marketing Report Marketing Automation Automation Planning 122

Webbiquity

DECEMBER 19, 2023

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. 5: 6 Traits of Highly Effective Data Analysts What exactly are agencies and companies looking for in a data analyst? Apparently so. #5:

Paid Search Agency 188

Paid Search Agency B2B Marketing Screencast Planning 188

Zoominfo

NOVEMBER 9, 2023

I came away with three key ideas about how to create effective GTM playbooks — and an appreciation for how this approach can be the growth fuel for revenue teams of any size. Their goal was to assess how effectively these companies follow up on inbound leads and to determine if their strategies are optimized for success.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Find existing or create new opportunities to present social data to the larger company and/or marketing organization. What’s yours?

Social Media 139

Social Media ROI Media Cross-Selling 139

KoMarketing Associates

OCTOBER 27, 2021

Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization. However, only 25% of respondents said that they have exclusive content for lead nurturing. Finding Marketing Success with Video Content.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

KoMarketing Associates

DECEMBER 8, 2021

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area. Additionally, 62% of high performers organize account-based data from contact-based systems, and can append data for deeper insights and more accurate reporting.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. If you’re a healthcare technology solution provider, you need to understand the top pain points for key stakeholders in provider and payer organizations. Health IT Resources. Virtual Lab. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Interactions

MAY 23, 2018

When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. Content operations as a standard practice is still a pretty new concept for many B2B organizations, and I was curious to see how it was going. Take the top priority: Generating New Leads. I’m admittedly a data hound.

Advertising Benchmark 83

Advertising Benchmark Marketing & Strategy B2B Content 83

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Launch Marketing

DECEMBER 6, 2023

B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts.

Resources 134

Resources B2B Marketing Planning B2B 134

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Is your company one of them?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Heinz Marketing

JULY 10, 2018

B2B marketers want to know how their marketing ops and demand generation performance compares to industry benchmarks. I commonly hear from colleagues and clients that they want to see industry standard benchmarks. Benchmarks are a problem, however, because the averages are not based on like for like organizations.

Advertising Benchmark 47

Advertising Benchmark B2B Marketing Enterprise Management Lead Ranking 47

SmartBug Media

JUNE 29, 2020

Churn is a metric that most SaaS marketers loathe talking about because marketing is responsible for bringing leads in the front door, not keeping customers from exiting out the back.Well yes, but actually no. The leads marketing brings in are only worth as much as their lifetime value. Churn Rate by Time Frame. Net Churn Rate.

Churn Rate 100

Churn Rate Effectiveness Cross-Selling Pricing 100