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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. In fact, there are many steps to managing the grant and ensuring the ads you create perform well. That’s why we’ve created this guide!

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How to Make a Splash with a New-to-the-World Website

Webbiquity

There can be many reasons to build and launch a completely new-to-the-world website. Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g.,

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How Content Pruning Can Boost Website SEO

Marketing Insider Group

The same concept goes for your website. If you participated in that rat race, you might have accumulated a lot of low-quality, trivial, unfocused, or thin content that’s still sitting on your website. It’s a practice every marketing team should adopt to analyze what assets they already have – and avoid adding to content bloat.

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Some UK and US government sites are ‘sharing data with ad brokers’

readwrite

At least 18 government websites in the U.K. This includes an ad-tech business in China previously embroiled in privacy disputes. Google previously blacklisted Yeahmobi’s SDK as “malicious” following an investigation into ad fraud and attribution abuse, Silent Push stated. websites with certain restrictions.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)

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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Let’s break down ADA compliance for your website, including what it is, how to achieve it, and how it benefits your audience and you.

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Six Ways to Build Customer Trust Using Your Website

Webbiquity

Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making purchases, so you need to carefully consider how you can demonstrate to your site visitors that your business is trustworthy.