Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Provide transparency customers can verify that.

Amazon 121

Amazon Paid Search Agency Ad brokers Facebook 121

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Buffer

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Practices 119

Practices Product Top of Funnel Creativity 119

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Facebook Told Us How to Do Facebook Marketing.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

Facebook 167

Facebook Word of Mouth Press Paid Search Agency 167

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

SendX

JULY 1, 2021

Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them. Social Listening Social listening tools can be very useful in finding out what people are saying about your product or service. Imagine you’re a consumer on the hunt for a new pair of sneakers. They want to feel heard.

Business 360

Business Template Customer Satisfaction Analysis 360

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

SmartBug Media

MAY 17, 2019

If you’ve spent any time on Facebook or Instagram ads, you’ve made mistakes—we all have. Your Facebook Business Manager is the hub where all of your pages, ad accounts, and users live. Business Manager acts as a separate entity from your personal account. It’s best to have at least two admins on a Facebook page, for example.

Advertising Agencies 75

Advertising Agencies Facebook Advertisements Advertising 75

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Webbiquity

MARCH 8, 2022

One way to avoid this issue and ensure fewer people return products is to provide gift cards or credits people can buy and gift to their friends, family, or colleagues who can later exchange the value of the cards for products. They act as a future discount. Image credit: Possessed Photography on Unsplash.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Sprout Social

JUNE 1, 2016

That doesn’t mean that you cannot rock Facebook for small business. billion daily active users on Facebook? Using Facebook for Your Small Business. Your approach to Facebook is going to be a bit different from an agency. This is exactly what Facebook users crave. Starting a business Facebook Page from scratch?

Small Business Marketing 101

Small Business Marketing Facebook Ideal Customer Profiles Business 101

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook. Guest post by Jerusha Carolin.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Marketing Insider Group

AUGUST 24, 2015

Think about some of the fastest growing companies today, such as Facebook, Uber, WhatsApp and Amazon. They think bigger and more creatively, act faster and more collaboratively. They think bigger and more creatively, act faster and more collaboratively. Facebook, the world’s most popular media owner, creates no content.

Product 100

Product Lead Ranking Ad Exchange Opt-out 100

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Webbiquity

FEBRUARY 10, 2022

Some prefer to stay silent and waiting for customers to act; others choose to initiate the conversation first with the help of chat triggers that activate a chat box widget after some defined period of time or specific action. Image credit: Sigmund on Unsplash. How to Use One Live Chat for Different Channels.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Nuvi

DECEMBER 16, 2021

. – December 16, 2021 – Reputation , the global leader in reputation experience management (RXM), today announced that it has promoted Pranav Desai to Chief Product Officer (CPO). In this role, Desai will continue to lead Reputation’s product organization, focusing on long-term product strategies and growth initiatives.

Promotion 40

Promotion CPO Product Lead Scoring 40

Hubspot

MARCH 29, 2018

Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook. Source: Facebook. Where Facebook Advertisers Get Their Data. Here's what's going on -- and why it matters.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. James Creech has a unique perspective on influencer marketing.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Zoominfo

JANUARY 15, 2021

As a rule, it should focus on the personas you are targeting and address their pain points, while illustrating how your product or service can fix their problem. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Spiralytics

NOVEMBER 7, 2022

In support of this move, the Department of Information and Communications Technology has issued a draft policy that lays down the rules for “productive, responsible, and safe” social media use by civil service officers and employees. In the Philippines, Internet users of all ages heavily utilize Facebook. Provide updates regularly.

Social Media 118

Social Media Tips Media Privacy 118

Unbounce

JUNE 5, 2019

When it comes to launching a new product or business, my mantra is to “fall in love with the problem, not the solution.” Using landing pages to test a new product or service idea allows you to collect valuable customer feedback while remaining agile, and can shed light on the overall viability of your proposed solution.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Webbiquity

JUNE 15, 2021

Lead magnets should live up to the promise embedded in their name—acting as magnets for potential leads to come to your business. Hosting a giveaway on Facebook or Instagram is a great way to encourage your followers to engage with your brand. What makes a good lead magnet? The best lead magnets have six features in common.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Martech

JUNE 29, 2023

Every organization needs to evaluate their digital experience and then act on those learnings. Dig deeper: Why we care about marketing automation Model your digital experience on industry leaders Successful digital experiences have a consistent look and feel regardless of the number of products the business sells or the number of touchpoints.

Touchpoints 107

Touchpoints Dwell SMS Cross-Selling 107

Launch Marketing

APRIL 10, 2024

LinkedIn is often a go-to marketing channel for all B2B startups, but you might also find great value using Facebook, Instagram or even TikTok. Encourage your customers to create and share content related to your brand or product or service offerings. Social media has become an important marketing channel for B2B startups.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Stevens & Tate

FEBRUARY 16, 2024

This visibility is crucial for attracting potential customers who are actively searching for related topics or products. Facebook : With its diverse user base, Facebook’s algorithm promotes a variety of content types, from videos and images to in-depth articles, to engage a broad audience.

Social Media 98

Social Media SEO Optimization Media 98

Moz

SEPTEMBER 14, 2020

Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. These strategies apply not only in the midst of our current pandemic, but also during any rapid or unexpected change in product demand.

Demand 58

Demand SEO Product Work Management 58

SmartBrief - Marketing

FEBRUARY 11, 2024

Social media CTAs: Inclusion of social media icons or buttons to encourage followership and engagement on platforms like Facebook or X (formerly known as Twitter). This CTA is suitable for retail businesses, as it encourages potential customers to browse and engage with the brand’s products.

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Hubspot

AUGUST 23, 2018

Facebook announced this week that it will remove more than 5,000 targeting options from its custom audience ad tools. Advertisers on Facebook can use these targeting tools to customize (and personalize) who sees their ads; for example, women in a certain age group, in a certain region, who are interested in a certain category of products.

Facebook 63

Facebook Ads API Privacy 63

Contently

SEPTEMBER 8, 2016

Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section.

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. Source: VentureBeat.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78