Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Content Marketing Institute

APRIL 1, 2021

Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference.

Content Marketing 145

Content Marketing Content Template Act-On 145

Tomorrow People

MARCH 8, 2021

A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. This applies equally to internally and externally facing content. How to produce awesome content briefs. Establish the strategic context.

Planning 177

Planning Content Marketing Allocation Content 177

Hubspot

AUGUST 21, 2023

(If you're in a hurry, skip to the script , or download free sales call templates.) Cold Call Script Examples How to Create a Cold Call Script The Best Cold Calling Script Ever Cold Calling Script Variation Cold Calling Script Templates Cold Calling Tips Once you have a list of prospects to call, it's time to reach out.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Content’s Non-linear Value: Content doesn’t always follow a straightforward path. Here are a few of my main takeaways.

ROI 114

ROI B2B Work Management Guidelines 114

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). Each part requires a lot of attention and expertise to publish content that resonates with your audience and attracts traffic. It can feel like a juggling act!

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Marketing Insider Group

MAY 31, 2023

During this stage, it’s important to create content that educates and informs your audience, like blog posts. This is when you should start creating content , like whitepapers or webinars, that positions your products or services as a viable solution. Consideration.

Enterprise Management 260

Enterprise Management B2B Marketing Tools Marketing Management 260

Hubspot

NOVEMBER 19, 2020

Featured Tool: HubSpot Buyer Persona Templates. Download These Templates. Featured Tool: Customer Satisfaction Survey Templates. Download These Templates. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Contently

DECEMBER 8, 2021

When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. And the demands put on content teams are greater than ever. That’s a question that Deanna—Contently’s head of content strategy—has heard a thousand times. Want to dig in more?

Top of Funnel 142

Top of Funnel Content Marketing Funnels Template 142

Heinz Marketing

JULY 21, 2022

Content is king,” as said by tech royalty himself, Bill Gates. Consider your content as your customer magnet. Outside of content created for social channels, your website is your company’s treasure trove of content. What is a content audit? Identify gaps and areas for repurposed content.

Top of Funnel 109

Top of Funnel Content Opt-out Opt-in 109

SpotMe Blog

FEBRUARY 16, 2023

we’ve seen that events turn out so much better when they follow an event brief template. In this article, we’ve listed the huge benefits having an event brief can bring and the crucial things you need to create an exceptional event brief template. You can use the base of your previous event brief template and adjust it slightly.

Template 52

Template Work Management Marketing Management Paid Search Agency 52

Zoominfo

SEPTEMBER 3, 2020

Besides cutting down on time spent on manual tasks, email automation also offers: Personalized customer experiences – The act of nurturing builds a positive relationship with your lead. Improved lead flow and qualification – Automated touchpoints makes the lead qualification easier with emails acting as a screening tool.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Now, they are doubling down on content marketing. Because Google told us content marketing is the best way to rank for buyer search.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

BenchmarkONE

APRIL 3, 2019

If you’re not getting the desired results from your email marketing campaign, the problem might not be the content. An effective HTML email template can set your email apart from the masses. Increase your response rates by tweaking your email template to include all the small details that add up to a big visual impact.

Template 78

Template Top of Funnel Ideal Customer Profiles Opt-out 78

Buffer

MARCH 22, 2023

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. I did the same thing when refreshing one of our older posts on Instagram Story templates , as I updated the introduction and used AI to run through different versions.

Marketing AI 112

Marketing AI Tools Content Opt-out 112

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Convince & Convert

JULY 24, 2019

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results hasn’t worked in years—the variances are just too great among what works in each venue. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy. Audience(s).

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Marketing 261

DECEMBER 28, 2020

With this realization, my design brief template was born. The design brief template I share below will help overcome any communication barriers. A creative design brief template is a simple yet effective tool in any brand’s arsenal. Understand These Best Practices Before Completing the Template.

Template 62

Template Design Creativity Deliverability 62

ClearVoice

NOVEMBER 16, 2022

Following the top content marketing influencers is like signing up for the best online training program. This guide curates the upper echelon of content marketing influencers you can follow to sharpen your B2B content marketing skillset. Top 7 Content Marketing Influencers to Follow. Rand Fishkin. Brian Dean.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Picture this.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 130

Outgrow

JULY 11, 2022

Amazing Quiz Ideas You Need to Try ASAP [+Industry-based Templates]. The most popular quiz type, personality quizzes , have been leading the interactive content game since the very beginning. . This type of quiz gives you the opportunity to weave popular trends and celebrities into your content. . Incoming: 50+ quiz ideas!

Template 52

Template Lead Scoring Lead Ranking Outgrow 52

Act-On

JUNE 12, 2018

Here are 13 questions to guide your next project, and a handy template. Having a creative brief can make or break your next video marketing project.

Template 113

Template Creativity Video Marketing Marketing 113

Contently

AUGUST 19, 2020

Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Offering much-needed perspective. The lived experiences of patient advocates is their most valuable asset.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

The Point

JUNE 20, 2012

But one other element plays a key role even before you write one word of copy: the design template. Well-designed templates for HTML emails, landing pages, thank you pages, fulfillment/confirmation emails, and other creative assets can provide a foundation for long-term email marketing success. Keep graphics to a minimum.

Template 100

Template Tips Landing Pages Marketo 100

Marketing Insider Group

SEPTEMBER 7, 2020

Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. Online content is crucial to any marketing strategy. Outstanding traffic means zilch when those visitors aren’t making the conversion into customers.

Conversion Rate 309

Conversion Rate Tactics Optimization Conversion 309

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? In this guide, we will share the steps seasoned email marketers use to create engaging newsletter content, along will get you better results. Tips for creating captivating newsletter content. I know why you’re here. Sigh… It’s frustrating, isn’t it?

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Outbound Engine

APRIL 9, 2020

Those homeowners will be looking for brokers who can act as guides to an unfamiliar landscape, and they’ll need confidence that their broker is an expert at what they do. Those homeowners will be looking for brokers who can act as guides to an unfamiliar landscape, and they’ll need confidence that their broker is an expert at what they do.

Template 52

Template Ad brokers Marketing Automation Services Marketing Management 52

Hubspot

APRIL 11, 2018

We’ve created an internship cover letter template to provide some initial structure and inspiration, but we don’t expect this template to be one-size-fits-all. Ideally, you’ll supplement our template with your own creativity and flair. Formatting. Don’t just write, “I have excellent customer service skills.” Caroline Forsey.

Template 93

Template Examples Work Management Marketing Management 93

Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. Have highly specific content. Be specific rather than sharing vague content.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. But conventional product-led content puts a product front and center by talking about it directly — think tutorials and template libraries. These by-products offer a wealth of information.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Heinz Marketing

SEPTEMBER 23, 2022

The story you tell with this framework not only guides your content strategy but informs the voice behind all your marketing and sales efforts. . To compel your prospects to act, you have to take a third-person perspective on your approach to identify your competitive edge. Here are three mistakes to avoid in refining your messaging.

Template 104

Template Consulting Differentiation Marketing Prospects 104

Brandpoint

FEBRUARY 7, 2023

In the deep, dark layers of the office, Sally the content creator slaves away at her keyboard, surrounded by towering cubicle walls. She isolates herself to maintain pristine focus while writing blog and social content for your brand. There are so many opportunities for content to fill a sales strategy. It’s like dominoes.

Work Management 62

Work Management Top of Funnel Content Marketing Planning 62